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BTS Busan Concert Draws 110,000 Visitors…Souvenir Sales Surge 136%, Tourism Ripple Effect a Huge Hit

BTS Busan Concert Draws 110,000 Visitors…Souvenir Sales Surge 136%, Tourism Ripple Effect a Huge Hit

The BTS Busan concerts that drew 110,000 people over two days generated massive economic ripple effects, including a 136% jump in local business sales, and wrapped up successfully.
The cultural landscape sometimes triggers a massive tectonic shift along the trajectory of a single artist. Beyond a mere large-scale concert, an astonishing social phenomenon was witnessed in Busan: the entire city—like a vast living organism—transforms into a single artistic text.
Busan Station opens “BTS Welcome Center” for 5 days — Hive’s official stamp rally

Busan Station opens “BTS Welcome Center” for 5 days — Hive’s official stamp rally

Hive’s official stamp rally, K-beauty experiences, and a variety of traditional performances will greet visitors.
Busan, a holy site for global fandoms, and the “Welcome Center” at its heartThe Busan Metropolitan City and the Busan Tourism Organization will operate a once-in-a-generation hospitality hub at Busan Station’s “Busan Eurasia Platform” from the 5th to the 21st.
KTO and Busan City Launch Crackdown on “Hotel Price Gouging” Ahead of BTS Busan Concert

KTO and Busan City Launch Crackdown on “Hotel Price Gouging” Ahead of BTS Busan Concert

The global mega event cannot afford to tarnish Busan’s standing.
A spotlight on the global stage—and the task behind itBusan’s long-awaited arrival of the global pop icon “BTS” is nearly here. Ahead of the world tour running from April 12 to 13, eyes from fans worldwide are turning to Busan.
BTS World Tour Effect...Global Tourism Industry 'Stirred', Surge in Travel Searches for Seoul and Busan

BTS World Tour Effect...Global Tourism Industry 'Stirred', Surge in Travel Searches for Seoul and Busan

Bus Ticket Searches for São Paulo Increased by 600 Times... The Guardian Says "Economic Impact Cannot Be Measured"
BTS's upcoming world tour starting in Goyang this April, covering 82 performances across North America, Europe, South America, and Asia, is shaking the global tourism industry and once again proving the economic ripple effect of Hallyu culture.
BIFB’s Midwife Kim Dong-ho to Receive the ‘Korean Film Contribution Award’ on Oct. 6

BIFB’s Midwife Kim Dong-ho to Receive the ‘Korean Film Contribution Award’ on Oct. 6

After serving as the inaugural executive director in 1996 and laying the film festival’s foundation, he will be honored at the opening ceremony of the 31st Busan International Film Festival.
'Midwife of Korean cinema,' stepping onto the world stage beyond AsiaKim Dong-ho, the former chairman of the Busan International Film Festival, who helped carry a sweeping wave of Korean film’s global expansion, is again drawing international film-world attention.
'Korea’s Coachella' to Be Born in Advance: Public Culture Exchange Committee Announces '2027 FANOMENON' to Be Held at Seoul Arena and KINTEX in December 2027

'Korea’s Coachella' to Be Born in Advance: Public Culture Exchange Committee Announces '2027 FANOMENON' to Be Held at Seoul Arena and KINTEX in December 2027

Centered on K-pop with fans and a phenomenon combined, '2027 FANOMENON' will be held on an instant schedule from Dec. 2 to Dec. 12 next year At Changdong Seoul Arena, 'fan-dominated awards and concerts' will run, while at Goyang KINTEX, 'K-culture exhibitions and experiences' will be integrated Park Jin-young, co-chairman, says it will push for establishing K-culture centers in major cities worldwide and a 2028 LA festival
The Public Culture Exchange Committee’s '2027 FANOMENON,' planned under the banner of a 'Korea-style Coachella,' will take place at the Changdong Seoul Arena and the second exhibition hall of KINTEX in Goyang from Dec. 2 to Dec. 12 next year.
BTS Takes Over Busan…Foreigners Spend 2 Times More at Traditional Markets, Hotel Bills ‘Rip-Off Fees’

BTS Takes Over Busan…Foreigners Spend 2 Times More at Traditional Markets, Hotel Bills ‘Rip-Off Fees’

With foreign card payments up 73%, sales at traditional markets jump 2-fold…Data also sheds light on ‘rip-off pricing’ at lodging businesses
A pilgrimage for pop culture—and a find of the most ‘Korean’ kind of spending‘Bangtan Sonyeondan’’s arrival in Busan sparked sociological meaning far beyond a massive concert. The fan frenzy that gathered from around the world—the so-called ‘ARMY’—was a giant testbed showing how modern pop culture...
Yeon Sang-ho and Jun Ji-hyun’s <i>Swarm</i> surpasses 5 million viewers… a second record of the year

Yeon Sang-ho and Jun Ji-hyun’s Swarm surpasses 5 million viewers… a second record of the year

Takes the 5 million mark in just 24 days after release. Culture Minister Choi Hwi-young praises the overwhelming zombie acting as “an art form.”
Overwhelming terror that swallowed up theaters, “Swarm” takes the 5 million-viewer milestoneYeon Sang-ho’s universe keeps evolving. “Swarm”, the K-zombie thriller that opens a new chapter for the genre, drove a long run by surpassing 5 million cumulative viewers just 24 days after its release.
Busan City Announces Measures to Eradicate 'Overpriced Accommodation' Ahead of BTS Concert in June

Busan City Announces Measures to Eradicate 'Overpriced Accommodation' Ahead of BTS Concert in June

Temporary Opening of Public Accommodation Facilities... 'QR Reporting Center' Operations Begin
Busan City has launched a comprehensive public-private joint plan to eradicate overpriced accommodation ahead of the BTS World Tour concert scheduled for June 12-13.On the 23rd, Busan City announced that it held a meeting with the relevant city departments, seven autonomous districts including...
BTS Busan Concert Confirmed for June... Hotel Prices Skyrocket, 'Reservation War'

BTS Busan Concert Confirmed for June... Hotel Prices Skyrocket, 'Reservation War'

Performance on Debut Day in Jimin and Jungkook's Hometown... Warning of 'Overcharging' Ahead of 4-Year-Long World Tour
With BTS's first full world tour in 4 years including Busan, the local accommodation industry is buzzing.According to entertainment industry sources including their agency Big Hit Music, BTS will kick off their first performance on April 9, touring a total of 79 shows across 34 cities in North...