LoginSign up
My PageLog out
Cineplay

Find your next favorite work.

Search results for "Commercial Value"

BTS Jin Selected as the Face of Dongwon Tuna's New Advertisement... Proving 'Big Catch' Brand Power

BTS Jin Selected as the Face of Dongwon Tuna's New Advertisement... Proving 'Big Catch' Brand Power

A Global Star's Challenge in Tuna Advertising, Forecasting 'Big Success' for Both Brand and Artist
BTS Jin has been selected as the new advertisement model for Dongwon Tuna, drawing attention with a unique brand collaboration. Dongwon F&B announced on the 25th that they have chosen BTS's Jin, a global K-POP idol group member, as the new brand model for Dongwon Tuna.
| 엔터플레이
LCK Fans, Pay Attention… Wonju Unveils a Boldly Parodic Promotional Video for MSI

LCK Fans, Pay Attention… Wonju Unveils a Boldly Parodic Promotional Video for MSI

From Dec. 12 for three days, 'LCK Road to MSI' will be held… with witty parody clips aimed at showcasing Wonju’s appeal as a trendy esports city.
The black sheep of local government PR, Wonju’s global 'esports' supremacy declarationGangwon Province’s Wonju has perfectly dismantled the rigid grammar typically found in public institutions. With the kickoff to '2026 LCK Road to MSI' drawing intense attention from game fans around the world, it...
| James choi
A Win in 10 Days Shatters Records, Surpassing 3 Million Tickets and Changing the Paradigm for Korea’s Zombie Genre With “Gun-chae”

A Win in 10 Days Shatters Records, Surpassing 3 Million Tickets and Changing the Paradigm for Korea’s Zombie Genre With “Gun-chae”

Yeon Sang-ho’s latest film, “Gun-chae,” hits the break-even point at the fastest pace of the year, underscoring the box-office power of a Cannes Film Festival invitee.
A Win in 10 Days Signals an Overwhelming Hit for “Gun-chae,” the Film That Changes the Paradigm for Korea’s Zombie GenreThe hit formula for Korea’s zombie blockbuster has been rewritten. Director Yeon Sang-ho’s new film “Gun-chae” surged to an early break-even moment by drawing more than 3.
| James choi
In 〈EUREKA〉, Shinji Aoyama Maps a Society Trapped in Endless Pain

In 〈EUREKA〉, Shinji Aoyama Maps a Society Trapped in Endless Pain

Praised as a landmark of 21st-century Japanese cinema, Shinji Aoyama’s 〈EUREKA〉 will open in South Korea on May 27. Originally released in 2000, 〈EUREKA〉 screened in competition at the 53rd Cannes Film Festival and drew lavish praise from leading contemporary critics such as Shigehiko Hasumi, who...
| Chua-young
Hong Seok-cheon, Yoo Jeong-su, Park Chang-jin and Other Figures Take the Stage as ‘6th Pride Gala’ Wraps Up!

Hong Seok-cheon, Yoo Jeong-su, Park Chang-jin and Other Figures Take the Stage as ‘6th Pride Gala’ Wraps Up!

An event held to mark ‘IDAHO (International Day Against Homophobia, Transphobia and Biphobia),’ the day against international anti-LGBTQ hate.
The 6th Pride Gala, hosted by the nonprofit Singnaneun Center (Chairman Kim Jo-gwang-soo), was held with great success on May 22 at the Grand Ballroom of the FKI Hall in Yeouido, Seoul. At this event, held in commemoration of ‘IDAHO (International Day Against Homophobia, Transphobia and Biphobia),’...
| Joo Seong-cheol
Im Ji-yeon, Heo Nam-jun, and Jang Seung-jo are linked across 300 years... SBS's 'My Royal Nemesis' hits a peak viewership rating of 6.9% amid positive reviews

Im Ji-yeon, Heo Nam-jun, and Jang Seung-jo are linked across 300 years... SBS's 'My Royal Nemesis' hits a peak viewership rating of 6.9% amid positive reviews

A past-life narrative linking Im Ji-yeon, Heo Nam-jun, and Jang Seung-jo is revealed, promising a time-transcending romance... The modern survival story of Shin Seori, the 'villainess of Joseon' played by Im Ji-yeon, gets underway in earnest
SBS's Fri-Sat drama 〈My Royal Nemesis〉 showed a rise in ratings within its first week on air, putting it squarely on a successful trajectory. According to Nielsen Korea, the TV ratings agency, episode 2 of 〈My Royal Nemesis〉, which aired on the 9th, recorded 5. 3% in the Seoul metropolitan area, 5.
| Kim Ji-yeon
'Korean-style Sphere' is coming... Megabox leads the 8.2 billion won dome media business

'Korean-style Sphere' is coming... Megabox leads the 8.2 billion won dome media business

Megabox, in cooperation with LG Electronics and others, invests 8.2 billion won by 2028 to commercialize dome media on a 'Sphere'-level
The prologue to 'Korean-style dome media' that will go beyond the Las Vegas 'Sphere'An immersive media space comparable to 'Sphere', a massive performance venue and a landmark of Las Vegas, will be built entirely with homegrown technology.
| James choi
Kim Na-hee, Critic: ‘Vivaldi and Me’ ① The Moment Beings You Only Ever Hear About Start to Appear in Spring

Kim Na-hee, Critic: ‘Vivaldi and Me’ ① The Moment Beings You Only Ever Hear About Start to Appear in Spring

The original title is 《Primavera》, which means “spring” in Italian. It is the name of the first concerto among Vivaldi’s 《The Four Seasons》, and another word for liberation.
The original title of the film 〈Vivaldi and Me〉 is 《Primavera》, which means “spring” in Italian. It is also the name of the first concerto among Vivaldi’s 《The Four Seasons》, but in this context, spring is another word for liberation.
| Cineplay
“Figure Skating Star” Cha Jun-hwan Signs an Exclusive Contract With Fantagio... A Preview of Global Synergy Across Content and Broadcasting

“Figure Skating Star” Cha Jun-hwan Signs an Exclusive Contract With Fantagio... A Preview of Global Synergy Across Content and Broadcasting

Cha Jun-hwan, a representative figure skater on South Korea’s national team, has joined Fantagio, a full-service entertainment agency that also represents Kim Sun-ho and Lee Sung-kyung. Rather than simply expanding the range of activities, the plan is to build Cha Jun-hwan’s distinct storyline and brand value over the long term. With his approachable, public-friendly charm—he began his career as a child actor—expectations are high for him to shine in many areas beyond sports, including advertising and broadcasting.
Cha Jun-hwan has joined Fantagio, setting the stage for a variety of activities.On April 3, Fantagio announced its exclusive contract with Cha Jun-hwan. Figure skating athlete Cha Jun-hwan has served as a national team representative in figure skating since 2015, and he has also steadily appeared...
| Seongchan Eol
'BTS' Returns, Shaking Up the Global OTT Ecosystem…Intense Competition for Live Content

'BTS' Returns, Shaking Up the Global OTT Ecosystem…Intense Competition for Live Content

18.4 million viewers in just 24 hours from the first-ever live stream by a single artist. New app installs surge twofold as the world turns the page on global OTT live content!
'BTS' Returns, Upending the Global OTT EcosystemAn unprecedented record has been set. The 'BTS' comeback concert at Gwanghwamun completely flipped the landscape of the global OTT market. This live broadcast, planned by 'Netflix' as the first-ever initiative by a single artist, pulled in an...
| James choi