HYBE·SM·JYP·YG Join Forces… Pushing for “Korea’s Coachella” Phenomenon ‘Fanomenon’
The top four K-pop agencies are moving to establish an unprecedented joint venture to hold a massive global festival, ‘Fanomenon,’ that aims to surpass Coachella.
An unprecedented ‘Big4’ alliance launches a joint venture to seize global dominanceHolding absolute power in South Korea’s music scene, agencies often referred to as the so-called ‘Big4’—‘HYBE’, ‘SM Entertainment’, ‘JYP Entertainment’, and ‘YG Entertainment’—are building a united front like never...
