BoA Leaves SM After 25 Years, Completes First Fan Concert After Going Solo

The Opening Chapter of Her Independent Run, Marked by Asia’s Star: 25 Years of Craftsmanship and a New Evolution

Asia’s star “BoA” has finally started her long-awaited independent flight after leaving “SM Entertainment”, the home where she spent 25 years. After establishing her one-person agency “Bay Pal Entertainment,” she perfectly wrapped up her first official move, the fan concert “BoA THE MIC.” In doing so, she once again proved her staying power. The show, held on two days—on the 27th and 28th—at the main auditorium of Yonsei University’s Sinchon campus in Seoul, is expected to be remembered as a historic moment that goes beyond a typical concert and opens a new chapter as an artist.

On this stage, “BoA” delivered mega hit songs that left a major mark on the history of pop music, including “Atlantis Princess” and “Only One.” She paired the tracks with overwhelming performances. In particular, during the stage of her new song “Ain't No Hard Feelings,” which unveiled itself last month, she showcased an even deeper musical spectrum and filled the venue with intense energy. While onstage, she exuded explosive power and, at the same time, shared heartfelt eye contact with the fans who have stood by her for years, drawing out a deep sense of connection.

Even though it was her first test after a major decision to go solo, “BoA” met the expectations of both the public and critics with flawless stage command. The “Bay Pal Entertainment” side said, “This fan concert is a shining first page of the countless memories that fans and the artist will be able to write together in the new journey ahead,” expressing strong confidence in the multi-directional activities to come. With the vast 25-year narrative behind her and her start at building her own musical empire, attention in the music industry is focused on what she will do next.