JYP NEXZ, Captures “Saengka” Fan Culture…Opens 2nd Anniversary Pop-Up

JYP-affiliated 'NEXZ', debut '2nd Anniversary' marks official 'pop-up store' opens at once

'JYP Entertainment'-affiliated global boy group 'NEXZ' celebrates its '2nd Anniversary' and presents a special offline space for fans. The agency officially announced that, from the 15th to the 21st, at Mad Bakerie in Gangdong-gu, Seoul, it will hold a mini 'pop-up store' commemorating 'NEXZ'’s '2nd Anniversary'.

Set ahead of the group’s debut anniversary on the 20th, this event draws heightened attention in the industry by elevating the 'Birthday Cafe' culture—up until now voluntarily led within fandom—into official agency content.

Immersive experiences beyond just a showcase, offering 'Birthday Combo' and 'Secret Recipe'

The core of this 'pop-up store' is experience-based content that maximizes on-site immersion. Upon entry, visitors will randomly receive the 'Part-Time Job Application' written directly by the members. In addition, if you order the 'Birthday Combo', a recommended pairing by the members, you’ll get access to a special 'Secret Recipe', allowing you to enjoy a one-of-a-kind experience. Throughout the space, dedicated cup holders and set menus are placed to perfectly recreate the unique 감성, or atmosphere, of the existing 'Birthday Cafe'.

From custom-building 'NEXZOO' to 100% winning scratch tickets—various participation programs

A variety of programs designed to encourage fans to actively take part have also been prepared. They include hands-on 'NEXZOO' customization experiences featuring official animal character designs embodying the seven members, as well as writing a congratulatory message board and stamp missions, which will proceed in sequence.

In particular, visitors who complete all four types of stamp missions will be given a 100% winning scratch ticket that includes items with handwritten signatures, along with other goods—sparking expectations of explosive enthusiasm from fans who visit the site.