EXO's Popup Store is a 'Hit'... Continuing the Wave of Their 8th Album 'REVERXE'

The group EXO showcased their presence as the 'K-Pop Kings' with the successful popup store and chart domination.

◆ A 'Superpower' Space That Captured Fans' Hearts EXO operated a popup store titled 'REVERXE THE WORLD' from January 20 to 27 at The Hyundai Seoul B1 Event Plaza to celebrate the release of their 8th studio album.

Throughout the event, the venue was packed with visitors waiting in line, and there were sold-out entries for each session along with MD items running out, demonstrating their immense popularity. This popup store received praise for perfectly embodying the album concept with a maze space visualizing each member's superpowers, which are central to EXO's universe, and props from the title track 'Crown' music video. Additionally, various interactive experiences for fans, such as handwritten messages from the members, QR voice messages, and receipt photo events, received positive responses.

◆ 'REVERXE' Sweeping Global Charts The excitement offline was also proven by chart results. The 8th studio album 'REVERXE', released on the 19th, topped the iTunes Top Album Chart in 47 regions worldwide immediately upon release. It also secured the weekly number one spot on the integrated K-Pop chart across five platforms under Tencent Music in China and the QQ Music digital album chart, as well as the weekly number one on the domestic Hanteo Chart and Circle Chart. The title track 'Crown' also achieved a double win on music broadcasts, setting the stage for a long run.

◆ Continuing Their Trend in Variety ShowsContinuing their successful comeback activities, EXO will appear on the YouTube channel 'Channel 15' content 'Na Young-seok's Wagalwagal' which will be released today (30th) at 6 PM. Expectations are high for the synergy that the members' cheerful variety show skills, different from their on-stage charisma, will create when they meet with PD Na Young-seok.