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[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...
| James choi
Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Building a model lineup with Kickflip and Hats to Hearts... Accelerating the attraction of multinational tourists from Japan and China
Lotte Duty Free has reappointed the girl group aespa as its global model, significantly strengthening its K-Pop-centered marketing strategy. On the 9th, Lotte Duty Free announced that it has selected aespa as its global model and has built a K-Pop model lineup alongside Kickflip and Hats to Hearts,...
| 김지민
K-pop Big Four’s fall comeback battle: Seventeen, IVE and HYBE and SM rookies join the fray — Why does K-pop converge in autumn?

K-pop Big Four’s fall comeback battle: Seventeen, IVE and HYBE and SM rookies join the fray — Why does K-pop converge in autumn?

K-pop Big Four’s new-release relay runs through November, reshaping setlists for next year’s world tours
Seventeen and IVE launch October comebacks — Can they help push annual album sales past 100 million? After the music industry briefly caught its breath amid major sporting events and holiday breaks, global K-pop stars including 'Seventeen', 'IVE' and 'PLAVE' are returning one after another, kicking...
| James choi
'Chiikawa' surpasses 730,000 in six days ... Nikkei analyzes secret behind craze:

'Chiikawa' surpasses 730,000 in six days ... Nikkei analyzes secret behind craze: "K-pop-style marketing"

The Japanese hit, which drew 11.33 million moviegoers at home, reached No. 2 at the box office through CJ ENM's K-pop-style marketing and its connection with younger audiences
Synergy between young people's realities and K-pop marketing The Japanese animated film 'Chiikawa: The Secret of Mermaid Island' is generating an unusually strong box-office buzz in South Korea, prompting a major Japanese media outlet to take an in-depth look at the phenomenon.
| James choi
Kakao Entertainment teams up with Atlantic, aims to write a second “APT.” success story

Kakao Entertainment teams up with Atlantic, aims to write a second “APT.” success story

The company signs a strategic partnership with Warner Music’s label on the 7th, stepping up its push to win over global fans.
A global pop powerhouse joins forces with K-pop expertise Kakao Entertainment is partnering with Atlantic Music Group , a Warner Music Group subsidiary in the United States, to accelerate K-pop artists’ expansion into global markets.
| James choi
ENHYPEN Named New Face of Shilla Duty Free as Brand Steps Up Global Marketing

ENHYPEN Named New Face of Shilla Duty Free as Brand Steps Up Global Marketing

Global K-pop group ENHYPEN named official promotional models for Shilla Duty Free Riding No. 1 Billboard 200 debut and five consecutive double-million-selling albums, group to expand engagement with customers overseas Brand to launch diverse global campaigns spanning online and offline promotions, digital content and more
The group ENHYPEN has been named the new face of Shilla Duty Free, underscoring its global influence. ENHYPEN named Shilla Duty Free's signature global face Shilla Duty Free and ENHYPEN's agency, BELIFT LAB, said on the 4th that the two companies signed a memorandum of understanding on the 26th of...
| Seongchan Eol
Toronto declares ‘BTS Weekend’ as tour fever grips city; ‘BTS Boulevard’ unveiled for a month

Toronto declares ‘BTS Weekend’ as tour fever grips city; ‘BTS Boulevard’ unveiled for a month

Nathan Phillips Square lit in purple and part of Yonge Street temporarily renamed; both concert dates sell out
BTS’ ‘Arirang’ captivates Toronto, with dedicated red boulevard open for a month Both dates on the 22nd and 23rd sell out, as part of Yonge Street is unveiled as ‘BTS Boulevard’ Toronto, Canada’s largest city, has transformed itself into a giant festival venue for BTS and the group’s world tour,...
| James choi
2007 Korean Film 'D-War' Suddenly Rises to No. 2 on Netflix in Europe

2007 Korean Film 'D-War' Suddenly Rises to No. 2 on Netflix in Europe

The 2007 South Korean film 〈D-War〉 (also listed as 〈Dragon Wars〉) has reappeared on Netflix: after being released in 19 countries on Aug. 10, it reached No. 6 on FlixPatrol's movie popularity rankings. Its arrival on the streaming service was notable for several reasons.
| Seongchan Eol
“Bangbong” set to appear at Seokchon Lake starting the 14th... Lotte Department Store’s BigBang 20th anniversary project

“Bangbong” set to appear at Seokchon Lake starting the 14th... Lotte Department Store’s BigBang 20th anniversary project

For 10 days, the retailer will roll out a media exhibition and limited-edition goods across Lotte World Mall and AvenueEL in the area
When the retail industry and a symbol of K-pop come together, they build a massive cultural spectacle. Lotte Department Store will transform Seokchon Lake, Lotte World Mall, and the AvenueEL area into a setting for a major celebration from the 14th to the 23rd to mark the 20th anniversary of the...
| James choi
‘Beautiful Early Evening Moon’ Japanese ultra-premium romance set to land in Korea in November!

‘Beautiful Early Evening Moon’ Japanese ultra-premium romance set to land in Korea in November!

A story of how a boy everyone calls “prince,” and a girl, through each other, finally learn what real love feels like.
This newly released 〈Beautiful Early Evening Moon〉 launch teaser opens with a cross-cut of Kohaku saying, “I don’t know things like love,” and Yoi saying, “Love like that doesn’t fit me.” Yoi draws everyone’s admiration with her neat looks and steadfast heart, but unlike that image—and unlike...
| Joo Seong-cheol