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Search results for "K-Pop marketing"

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...
| James choi
Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Building a model lineup with Kickflip and Hats to Hearts... Accelerating the attraction of multinational tourists from Japan and China
Lotte Duty Free has reappointed the girl group aespa as its global model, significantly strengthening its K-Pop-centered marketing strategy.On the 9th, Lotte Duty Free announced that it has selected aespa as its global model and has built a K-Pop model lineup alongside Kickflip and Hats to Hearts,...
| 김지민
Oh Jung-sei Becomes the New Face of Kkokkalcorn as Accumulated Sales Hit 1 Trillion Won, With the Line “I Like You, I Like You Because You’re Pretty”

Oh Jung-sei Becomes the New Face of Kkokkalcorn as Accumulated Sales Hit 1 Trillion Won, With the Line “I Like You, I Like You Because You’re Pretty”

The “Romantic Snack for Our Times” campaign rolls out, with full-scale online and offline marketing including pop-up stores
The Myth of Cumulative Sales of 1 Trillion Won, Evolving Into a “Romantic Snack” for Generation Z and MillennialsSince its debut in 1983, “Kkokkalcorn”, which changed the landscape of South Korea’s snack market, is making another leap forward.
| James choi
'Back-Upward Hit' Myth: Brave Girls (BBGIRLS) Eyes Summer Queen With New Song 'Body Wave'

'Back-Upward Hit' Myth: Brave Girls (BBGIRLS) Eyes Summer Queen With New Song 'Body Wave'

Brave Girls, the stars of 'Rollin,' are set to drop a new track with crisp, tropical sound this summer—signaling a heavy impact on the music scene.
Brave Girls make a full return to 'Summer Queen,' throwing down a weighty challenge that shakes up the music landscapeThe girl group Brave Girls is reshaping the balance of summer once again. According to its agency, GLG, the group released its new single, 'Body Wave ,' in a surprise drop on the...
| James choi
ATEEZ Pop-Up Set to Open … Hyundai Department Store’s The Hyundai Seoul Hosts a Record-Setting “K-Content Fair” KPOP, Kfood, KBeauty

ATEEZ Pop-Up Set to Open … Hyundai Department Store’s The Hyundai Seoul Hosts a Record-Setting “K-Content Fair” KPOP, Kfood, KBeauty

From the 20th, a major K-pop pop-up and a full lineup of K-food and beauty goods are all under one roof, with generous perks.
The Hyundai Seoul, Evolving Into the Heart of K-Culture, Brings in a Mega Pop-Up With Unmatched ScaleThe Hyundai Seoul is poised to move beyond being just a shopping destination and emerge as a global K-culture landmark.
| James choi
K-pop ‘The Small-Agency Miracle’ Is Taking Shape… Ministry Confirms Annual Support of 300 Million Won for 10 Teams, Including Récenner

K-pop ‘The Small-Agency Miracle’ Is Taking Shape… Ministry Confirms Annual Support of 300 Million Won for 10 Teams, Including Récenner

The Ministry of Culture, Sports and Tourism and KOCCA launch a new ‘Global Leap Support’ program—providing up to 3 years of autonomous backing such as overseas marketing.
The cultural power race of the 21st century is no longer the exclusive domain of giant capital. The ‘K-pop’ phenomenon that mega agencies have led has now reached a structural paradigm shift. The government’s newly launched ‘Global Leap Support for Small Agencies’ is not just a financial handout—it...
| James choi
Paramount Unveils “Bong” Shaped Popcorn Tins for “Scary Movie 6,” Raising the Bar for Wild Merch That’s Got Theaters and Fans Reacting

Paramount Unveils “Bong” Shaped Popcorn Tins for “Scary Movie 6,” Raising the Bar for Wild Merch That’s Got Theaters and Fans Reacting

A daring design in the form of a glass water-pipe made for smoking… “A popcorn tin the theaters can’t handle” After noise-marketing rumors are swept aside, director Michael Tiddes personally signs off: “This is real!” North America release set for June 5… Wayan brothers, Anna Faris, and Regina Hall return as the franchise’s original lineup after 26 years
View this post on Instagram Shared post by Kode Abdo (@bosslogic) Ahead of its release, the legendary parody comedy franchise “Scary Movie 6” has unveiled game-changing merchandise that’s set to flip the theater scene on its head, sparking explosive reactions both online and offline.
| Yangsimoh
Dua Lipa Sues Samsung Electronics for $22 Billion…Claims Unauthorized Use of Photos

Dua Lipa Sues Samsung Electronics for $22 Billion…Claims Unauthorized Use of Photos

Alleges Photo Theft Without Permission for TV Packaging Materials…Legal Battle Escalates After Samsung Electronics Refuses to Stop Use
A Global Pop Icon’s Presence Becomes the Center of the Unauthorized-Use ControversyGlobal pop icon 'Dua Lipa' has launched a massive legal response against global IT company 'Samsung Electronics'. The photos attached to the lawsuit are more than just marketing images—they are key evidence directly...
| James choi
Hana Card:

Hana Card: "Foreigners came to see BTS and spent 55.5 billion won"... a sharp 807% spike in sales at nearby retail districts

Average spending per person: 1.85 million won... Card payments at local businesses around the venue—like convenience stores and cafes—rose as much as 12 times, highlighting K-pop’s economic impact
'BTS ripple effects' 55. 5 billion won, the industrial value of 'K-pop' that shook GoyangThe performance by the group 'BTS' at Goyang Sports Complex Stadium proved that, beyond a simple cultural event, it delivered a massive 'economic ripple effect'.
| James choi
The Movie Studios That Had More Fun Than Anyone on April Fools’ Day

The Movie Studios That Had More Fun Than Anyone on April Fools’ Day

April arrived before the spring breeze even had a chance to blow in. If you look at it purely from the film industry’s point of view, April 1st is a pretty bleak day. But it’s also the day when “April Fools’ Day”—a festival of pranks and lies—makes it easy to find things to laugh about.
| Seongchan Eol