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Search results for "K-Pop marketing"

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...
| James choi
Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Building a model lineup with Kickflip and Hats to Hearts... Accelerating the attraction of multinational tourists from Japan and China
Lotte Duty Free has reappointed the girl group aespa as its global model, significantly strengthening its K-Pop-centered marketing strategy.On the 9th, Lotte Duty Free announced that it has selected aespa as its global model and has built a K-Pop model lineup alongside Kickflip and Hats to Hearts,...
| 김지민
ENHYPEN Named New Face of Shilla Duty Free as Brand Steps Up Global Marketing

ENHYPEN Named New Face of Shilla Duty Free as Brand Steps Up Global Marketing

Global K-pop group ENHYPEN named official promotional models for Shilla Duty Free Riding No. 1 Billboard 200 debut and five consecutive double-million-selling albums, group to expand engagement with customers overseas Brand to launch diverse global campaigns spanning online and offline promotions, digital content and more
The group ENHYPEN has been named the new face of Shilla Duty Free, underscoring its global influence. ENHYPEN named Shilla Duty Free's signature global face Shilla Duty Free and ENHYPEN's agency, BELIFT LAB, said on the 4th that the two companies signed a memorandum of understanding on the 26th of...
| Seongchan Eol
Kim Jae-joong steps up as architect of K-music ecosystem; global market MU:CON opens Sept. 2

Kim Jae-joong steps up as architect of K-music ecosystem; global market MU:CON opens Sept. 2

Showcases by 42 acts and conference sessions will draw music professionals from South Korea and abroad to Sangam and Yongsan.
Kim Jae-joong to deliver K-music keynote as MU:CON 2026 unveils 42 actsEvent runs Sept. 2-4 at Cube Convention Center, with new AI music open session and convergence matching programGlobal music market evolves, raising questions about K-pop's futureMU:CON 2026 (MU:CON 2026), set to reshape the...
| James choi
Toronto declares ‘BTS Weekend’ as tour fever grips city; ‘BTS Boulevard’ unveiled for a month

Toronto declares ‘BTS Weekend’ as tour fever grips city; ‘BTS Boulevard’ unveiled for a month

Nathan Phillips Square lit in purple and part of Yonge Street temporarily renamed; both concert dates sell out
BTS’ ‘Arirang’ captivates Toronto, with dedicated red boulevard open for a monthBoth dates on the 22nd and 23rd sell out, as part of Yonge Street is unveiled as ‘BTS Boulevard’Toronto, Canada’s largest city, has transformed itself into a giant festival venue for BTS and the group’s world tour,...
| James choi
How China’s Viral ‘Niu Lai’ Turned an Awkward Look Into a Box-Office Hit

How China’s Viral ‘Niu Lai’ Turned an Awkward Look Into a Box-Office Hit

The slang term "bamti" has gone viral. From its origin to its usage, the bittersweet humor of bamti started when a user with the nickname Bamti in a social game customized their character in an unusually eccentric way.
| Seongchan Eol
2007 Korean Film 'D-War' Suddenly Rises to No. 2 on Netflix in Europe

2007 Korean Film 'D-War' Suddenly Rises to No. 2 on Netflix in Europe

The 2007 South Korean film 〈D-War〉 (also listed as 〈Dragon Wars〉) has reappeared on Netflix: after being released in 19 countries on Aug. 10, it reached No. 6 on FlixPatrol's movie popularity rankings. Its arrival on the streaming service was notable for several reasons.
| Seongchan Eol
“Bangbong” set to appear at Seokchon Lake starting the 14th... Lotte Department Store’s BigBang 20th anniversary project

“Bangbong” set to appear at Seokchon Lake starting the 14th... Lotte Department Store’s BigBang 20th anniversary project

For 10 days, the retailer will roll out a media exhibition and limited-edition goods across Lotte World Mall and AvenueEL in the area
When the retail industry and a symbol of K-pop come together, they build a massive cultural spectacle. Lotte Department Store will transform Seokchon Lake, Lotte World Mall, and the AvenueEL area into a setting for a major celebration from the 14th to the 23rd to mark the 20th anniversary of the...
| James choi
'Spider-Man 4' hauls in 510 billion won in its first weekend… 'Endgame' takes aim at the No. 1 crown

'Spider-Man 4' hauls in 510 billion won in its first weekend… 'Endgame' takes aim at the No. 1 crown

North America’s No. 2 all time by a margin of $2 million… global box-office receipts top 1.33 trillion won
'Spider-Man 4' first weekend 510 billion-won jackpot… aims for the 'Endgame' throneGlobal total grosses top 1. 33 trillion won, South Korea’s theaters draw 3 million viewersThe world’s forgotten hero has returned to take complete control of the global movie theater market.
| James choi
Genesis to Provide Production Support for Marilyn Monroe’s 100th Anniversary Film, Set for Its First Look in Venice in September

Genesis to Provide Production Support for Marilyn Monroe’s 100th Anniversary Film, Set for Its First Look in Venice in September

Dakota Johnson and Ellen Burstyn star, with Maggie Gyllenhaal directing… new film “Flesh Impact”
Genesis unveils “Flesh Impact” for Marilyn Monroe’s 100th anniversary… bringing Marilyn back to the screenDirected by Maggie Gyllenhaal and starring Dakota Johnson, debuting at the 2026 Venice International Film Festival in SeptemberA reimagining of a timeless icon, a new grammar of luxury to be...
| James choi