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'BTS' Returns, Shaking Up the Global OTT Ecosystem…Intense Competition for Live Content

'BTS' Returns, Shaking Up the Global OTT Ecosystem…Intense Competition for Live Content

18.4 million viewers in just 24 hours from the first-ever live stream by a single artist. New app installs surge twofold as the world turns the page on global OTT live content!
'BTS' Returns, Upending the Global OTT EcosystemAn unprecedented record has been set. The 'BTS' comeback concert at Gwanghwamun completely flipped the landscape of the global OTT market. This live broadcast, planned by 'Netflix' as the first-ever initiative by a single artist, pulled in an...
| James choi
BTS’s “Netflix Conquest” Formula Proved: 67,000+ Downloads in a Single Day

BTS’s “Netflix Conquest” Formula Proved: 67,000+ Downloads in a Single Day

BTS helped power a Netflix live-stream—generating about 67,000+ downloads. A week-over-week increase that surged to #1 in streaming app installs, showing more than a twofold jump versus the previous week.
67,000+ downloads in one day… 'BTS' proved the official formula for 'Netflix' conquestThe global top-tier group 'BTS' ('BTS') delivered massive reach—tipping the global OTT platform 'Netflix' decisively in its favor.
| James choi
A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

For the first time in four years, BTS returns as a full group and unveils the first live performance of their new song “Arirang” at Gwanghwamun, Korea’s iconic landmark—bringing it to the world for the first time. Netflix confirmed it will stream live in more than 190 countries, delivering a shared, simultaneous experience with the “Biggest Viewing Party on Earth.” Through close collaboration between HYBE and Netflix, the show will highlight harmony between tradition and modernity—previewing a cultural event that reflects the reach and stature of K-culture.
An unprecedented event is taking place in Korea—right in the heart of Seoul. BTS , who released a new album for the first time in four years, will present a live performance alongside Netflix at Seoul’s Gwanghwamun.
| Seongchan Eol
‘BTS Comeback Live: ARIRANG’ Live Stream on Netflix March 21 at 8 PM!

‘BTS Comeback Live: ARIRANG’ Live Stream on Netflix March 21 at 8 PM!

Through Netflix, viewers around the world can experience BTS RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook's new song stage for the first time.
Netflix will exclusively live stream the 〈BTS Comeback Live: ARIRANG〉 event taking place on March 21 at 8 PM in Gwanghwamun Square, Seoul. The 〈BTS Comeback Live: ARIRANG〉 is a comeback performance celebrating the release of BTS's fifth studio album ‘ARIRANG’.
| Joo Seong-cheol
BTS's 5th Studio Album 'Arirang' Tops Spotify Pre-Save Chart for 5 Consecutive Weeks

BTS's 5th Studio Album 'Arirang' Tops Spotify Pre-Save Chart for 5 Consecutive Weeks

Pre-saves surpass 3.45 million... Releasing on March 20, free performance in Gwanghwamun on the 21st to be streamed live on Netflix
BTS's 5th studio album 'Arirang' is set to be released on the 20th of next month and has recorded 5 consecutive weeks at number one on Spotify's 'Countdown Chart Global'.The agency Big Hit Music announced on the 19th that 'Arirang' has maintained its number one position since topping the chart on...
| 김지민
[Photo &] BTS, First Ever Solo Concert at Gwanghwamun... Live Streamed Worldwide on Netflix

[Photo &] BTS, First Ever Solo Concert at Gwanghwamun... Live Streamed Worldwide on Netflix

Celebrating the release of the 5th studio album 'Arirang', a return after 3 years and 9 months... A new chapter in Korean cultural history
Group BTS is writing a new history for Korean pop culture. On the 21st at 8 PM, they will hold a solo concert to celebrate the release of their 5th studio album at the heart of Seoul, Gwanghwamun Square. This is the first time a solo concert for a specific artist is being held at Gwanghwamun...
| James choi
BTS Makes Historic Comeback at Gwanghwamun... Netflix to Live Stream Worldwide and Release Documentary

BTS Makes Historic Comeback at Gwanghwamun... Netflix to Live Stream Worldwide and Release Documentary

Exclusive Live Broadcast of Comeback on March 21 ‘ARIRANG’... Documentary ‘The Return’ to be Released on 27th
21st century pop icon BTS has announced an unprecedented global comeback in collaboration with Netflix. Netflix and HYBE officially announced that they will exclusively live stream 〈BTS Comeback Live: ARIRANG〉 from Gwanghwamun Square in Seoul on March 21 at 8 PM, reaching over 190 countries...
| Chua-young
WWE 'Royal Rumble' to be Streamed Live on Netflix... Available February 1 at 4 AM (KST)

WWE 'Royal Rumble' to be Streamed Live on Netflix... Available February 1 at 4 AM (KST)

One of WWE's five major events, the legendary program 〈Royal Rumble〉 has been held annually since 1988.
The iconic event of the world's largest sports entertainment show, WWE (World Wrestling Entertainment), is coming. On the 30th, Netflix announced that it will broadcast live the legendary program 〈Royal Rumble〉 , one of WWE's five major events held annually since 1988, on February 1.
| Kim Ji-yeon
Netflix to Exclusively Stream All WWE Matches Starting New Year... Expanding Live Content

Netflix to Exclusively Stream All WWE Matches Starting New Year... Expanding Live Content

Exclusive Contract with WWE... Unlimited Access to Premium Matches with Subscription Fee
Global OTT platform Netflix announced on the 29th that starting January 1st next year, it will exclusively stream all weekly and premium matches of the world-renowned professional wrestling entertainment show 'WWE' (World Wrestling Entertainment).
| 김지민
Netflix to Stream WWE Exclusively Starting January 1, 2026... Targeting Korean Wrestling Fans

Netflix to Stream WWE Exclusively Starting January 1, 2026... Targeting Korean Wrestling Fans

Live Coverage of All Matches from 'WrestleMania' to Weekly Programs... Full Expansion into Live Content
Global OTT service Netflix is transforming into a new platform for Korean professional wrestling fans. Netflix announced that starting January 1, 2026, it will exclusively stream all weekly programs and premium live events from WWE (World Wrestling Entertainment), the world's largest professional...
| Chua-young