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BTS brings traditional Korean music instead of the usual knife-dance choreography, captivating 60,000 fans who transcend generations and race.

In collaboration with the Las Vegas Tourism Authority, launches the largest-ever campaign, “GLOBAL THE CITY 2.0” Using the theme of the regular 5th album “ARIRANG,” adorns the exterior of a major performance venue’s Sphere and broadcasts outdoor ads across the Strip Ahead of four performances at the Allegiant Stadium, a double celebration as BTS will headline the 2026 FIFA North & Central America World Cup Final Halftime Show

Running “The City” at the largest scale ever to match BTS’s concert schedule. From Sphere light-up to food tours, the entire city is transformed into a venue for an all-out celebration

Starting on the 20th, a World Tour ‘Arirang’-linked event will be held…The entire city transforms into a giant theme park, with fireworks in the forecast

“The biggest boy band in the world” — overseas media pile on praise in a relay, hitting global audiences with a distinctly Korean flavor.

As the U.S. live-music industry grapples with a shortage of remaining seats driven by high inflation, BTS’s first tour in seven years sells out every show and turns the entire city into a festival

“Arirang” erupts in singalongs across the United States, with an eye-popping per-show haul of 18.2 billion won.

With the release of a new album in August, a large-scale North America and Europe tour unfolds. A happy double whammy as the group is nominated in three AMA categories.

A world-class stage proven by a performance that blends local culture and an economic effect of 158.6 billion won (￦158.6 billion).