'Kim Bu-jang' Fever: Analysis of How the Show Captures Home and Global Audiences at Once
SBS' 'Kim Bu-jang,' which seized the ratings lead and Netflix No. 1, hits the living-room dramas with So Ji-sub's overpowering action and OTT-level intensity
The syndrome sparked by 'Father's Wrath'—grabs both local living-room audiences and the worldSBS weekend-and-holiday drama 'Kim Bu-jang' is unleashing an unprecedented surge by devouring not only the local living-room drama scene but also the global OTT ecosystem.
