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Virtual Idol PLAVE Marks 'PLLI' Fans' Birthday With a Donation of 100 Million Won for a Third Act of Goodwill

Virtual Idol PLAVE Marks 'PLLI' Fans' Birthday With a Donation of 100 Million Won for a Third Act of Goodwill

To celebrate the birthday of the fandom 'PLLI,' the group delivers 100 million won in support funds for the self-reliance of children in vulnerable circumstances. Ahead of the first-ever virtual exclusive stadium concert in September, it demonstrates its positive influence.
A third miracle of goodwill that blossoms under the fan name 'PLLI,' breaking down the boundary between fantasy and reality'PLAVE,' the front-runner among virtual idols, is bringing a heavy warmth to the real world.
| James choi
[Seong Chan-eol’s Comics] I hesitated to recommend it, but 30,000 moviegoers leaves me saying ‘Give it a try’: 「The Dangers in My Heart」

[Seong Chan-eol’s Comics] I hesitated to recommend it, but 30,000 moviegoers leaves me saying ‘Give it a try’: 「The Dangers in My Heart」

I go crazy for subculture. I check out anything with fresh stories, settings or characters — not only films but webtoons, games, comics and animation. I entered the world of fandom through comics: as an adult I read comics as e-books and webtoons on my smartphone, a self-described 'kidult.' But it's less fun alone. I write Seong Chan-eol's Comics to share things that are more enjoyable together, seen from the perspective of an omnivorous fan.
To be frank, this is one of my current favorite comics, but it’s one I avoided writing about for a while. It’s wildly fun and genuinely heart-fluttering, but the barrier to entry is high. If even I, a fan of the series, felt that hesitation, I wasn’t sure how many readers would go along with it.
| Seongchan Eol
BTS Busan Concert Draws 110,000 Visitors…Souvenir Sales Surge 136%, Tourism Ripple Effect a Huge Hit

BTS Busan Concert Draws 110,000 Visitors…Souvenir Sales Surge 136%, Tourism Ripple Effect a Huge Hit

The BTS Busan concerts that drew 110,000 people over two days generated massive economic ripple effects, including a 136% jump in local business sales, and wrapped up successfully.
The cultural landscape sometimes triggers a massive tectonic shift along the trajectory of a single artist. Beyond a mere large-scale concert, an astonishing social phenomenon was witnessed in Busan: the entire city—like a vast living organism—transforms into a single artistic text.
| James choi
RIIZE, TREASURE, Lee Young-ji all on board…BOF opens in Busan on the 27th, building on BTS momentum

RIIZE, TREASURE, Lee Young-ji all on board…BOF opens in Busan on the 27th, building on BTS momentum

Asia’s largest music festival BOF runs on the 27th. A star-studded K-pop lineup from RIIZE and more, plus free park concerts by Lee Mu-jin and ZION.T
'The empire of silent sound, universal solidarity of Asia igniting in Busan'A festival is, by nature, a primal refuge where people seek release, and a vast screen onto which the desires of the era are projected.
| James choi
Stray Kids Felix Named Global Model for “2026 HanbokWave”

Stray Kids Felix Named Global Model for “2026 HanbokWave”

Billboard takeovers in New York and Paris… the Ministry of Culture, Sports and Tourism launches a call for companies to develop Hanbok designs tailored to Felix
An aesthetics that breaks boundaries, “Hanbok” chooses the face of an eraFelix of the K-pop group “Stray Kids,” standing at the center of global pop culture, steps forward as a cultural messenger bringing the beauty of Korea’s traditional attire to the world.
| James choi
PLAVE Holds Stadium Concert as the First-Ever Virtual Idol to Do So

PLAVE Holds Stadium Concert as the First-Ever Virtual Idol to Do So

Incheon’s main venue confirmed for a stadium show just 10 months after the group’s debut at Gocheok Sky Dome. The first world tour begins in September in Incheon.
The terrain of modern popular culture has once again pushed past a critical threshold of upheaval. The unprecedented situation is that those who do not exist yet exist nonetheless have taken over the most physical, massive space imaginable—ironically, on a stage of their own.
| James choi
BTS Takes Over Busan…Foreigners Spend 2 Times More at Traditional Markets, Hotel Bills ‘Rip-Off Fees’

BTS Takes Over Busan…Foreigners Spend 2 Times More at Traditional Markets, Hotel Bills ‘Rip-Off Fees’

With foreign card payments up 73%, sales at traditional markets jump 2-fold…Data also sheds light on ‘rip-off pricing’ at lodging businesses
A pilgrimage for pop culture—and a find of the most ‘Korean’ kind of spending‘Bangtan Sonyeondan’’s arrival in Busan sparked sociological meaning far beyond a massive concert. The fan frenzy that gathered from around the world—the so-called ‘ARMY’—was a giant testbed showing how modern pop culture...
| James choi
K-pop ‘The Small-Agency Miracle’ Is Taking Shape… Ministry Confirms Annual Support of 300 Million Won for 10 Teams, Including Récenner

K-pop ‘The Small-Agency Miracle’ Is Taking Shape… Ministry Confirms Annual Support of 300 Million Won for 10 Teams, Including Récenner

The Ministry of Culture, Sports and Tourism and KOCCA launch a new ‘Global Leap Support’ program—providing up to 3 years of autonomous backing such as overseas marketing.
The cultural power race of the 21st century is no longer the exclusive domain of giant capital. The ‘K-pop’ phenomenon that mega agencies have led has now reached a structural paradigm shift. The government’s newly launched ‘Global Leap Support for Small Agencies’ is not just a financial handout—it...
| James choi
SEVENTEEN’s Hoshi Builds a School in Zambia, Overlapping Good News With New Song “SNAPBACK” During Military Service

SEVENTEEN’s Hoshi Builds a School in Zambia, Overlapping Good News With New Song “SNAPBACK” During Military Service

He completed construction of five classrooms and repairs to facilities for children in African Zambia with 100 million won donated last year Following his good deeds in Laos, he crossed borders to help in Zambia as well—an example of steady giving to marginalized people at home and abroad Fans are paying attention to Hoshi’s surprise release of his self-written song “SNAPBACK” on his birthday and the SEVENTEEN “Starium” fan meeting on the 20th
Hoshi (real name Kwon Soon-young), a member of the group SEVENTEEN, while serving in the military, carried his warm influence across borders by also providing a learning haven for children in African Zambia, following his efforts in Laos.
| Seongchan Eol
'Military Service' Seventeen Hoshi Shares Surprise Self-Written Song 'SNAPBACK' to Mark Birthday

'Military Service' Seventeen Hoshi Shares Surprise Self-Written Song 'SNAPBACK' to Mark Birthday

The gift comes ahead of a Seventeen fan meeting with all tickets sold out
[Photo Focus] The dignity of an artist who breaks physical barriers: Hoshi's meticulous tributeA member of the group 'Seventeen ' currently serving in the South Korean Army as an active-duty soldier, 'Hoshi', has proven his heavy presence to the global fandom.
| James choi