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Global K-Pop Group KATSEYE's GAP Advertisement Video Sparks Attention..

Global K-Pop Group KATSEYE's GAP Advertisement Video Sparks Attention.. "Icon of Diversity"

As of 3 PM on the 10th, Instagram video reaches approximately 61 million views, YouTube video surpasses 20 million views
The global girl group KATSEYE's GAP advertisement video is gaining attention. KATSEYE, a joint girl group by HYBE (Chairman Bang Si-hyuk) and Geffen Records, has not only hit major global charts but is also creating a new wave in the fashion industry.
| Kim Ji-yeon
HYBE's Japanese Group &TEAM Makes Their Korean Debut!... First Mini Album 'Back to Life' to Be Released on the 28th of Next Month

HYBE's Japanese Group &TEAM Makes Their Korean Debut!... First Mini Album 'Back to Life' to Be Released on the 28th of Next Month

HYBE's Japanese group &TEAM will officially debut in the Korean market with the release of their first mini album 'Back to Life' on the 28th of next month. According to their agency YX Labels on the 4th, &TEAM announced their Korean debut news at a team formation 3rd anniversary event held the...
| 김지민
What Kind of Latin Boy Idol Will HYBE Create? Reality Series 'Santos Bravos' Premieres Tomorrow (15th)

What Kind of Latin Boy Idol Will HYBE Create? Reality Series 'Santos Bravos' Premieres Tomorrow (15th)

Plan to Select Final 5 from 16 Pre-Star Candidates Gathered from Mexico, Spain, and Other Regions
HYBE's next-generation global boy group project in Latin America, 'Santos Bravos ', will unveil on the 15th. According to HYBE Latin America on the 14th , the reality series 'Santos Bravos ', which selects a boy idol group in Mexico, will premiere tomorrow (15th) at 9 AM on YouTube Premiere...
| Kim Ji-yeon
SEVENTEEN Leads Global Cultural Exchange with 2026 World Tour Across Five Continents

SEVENTEEN Leads Global Cultural Exchange with 2026 World Tour Across Five Continents

SEVENTEEN Opens a 'New Horizon of K-Pop' with 2026 Five-Continent Tour! Fans are Bursting with Anticipation!
SEVENTEEN Opens a New Chapter in the 2026 World Tour K-Pop boy group SEVENTEEN has announced a massive world tour covering all five continents in 2026. HYBE released a video teaser on August 1st through their official YouTube channel and social media, revealing plans for a large-scale performance...
| 엔터플레이
'HYBE's Companion' Colombian Band Morat Achieves First No. 1 on Billboard's 'Latin Airplay'

'HYBE's Companion' Colombian Band Morat Achieves First No. 1 on Billboard's 'Latin Airplay'

'Me Toca a Mí' Jumps 13 Spots to the Top...Record of 9.1 Million with a 64% Surge in Listenership
The Colombian four-member band Morat, in partnership with HYBE Latin America, has achieved its first No. 1 on the major U. S. Billboard charts, proving that the global expansion strategy of K-pop companies is also yielding results in the Latin music market.
| 엔터플레이
BTS's Agency Signs 'Historic Contract' with Hollywood Giant Studio... Declares Innovation in K-pop Movies

BTS's Agency Signs 'Historic Contract' with Hollywood Giant Studio... Declares Innovation in K-pop Movies

HYBE-Paramount, the First Major Hollywood Film Fully Produced in Korea, Promises Global Sensation
K-pop's largest agency, HYBE, announced on the 23rd that it will collaborate with Hollywood major studio Paramount Pictures to co-produce a K-pop themed feature film. This marks the first instance of a Hollywood major studio fully producing a film in Korea, shocking the industry.
| 엔터플레이
Justin Bieber Makes Surprise Visit to Seoul After 13 Years, Appears at SKYLRK Pop-Up in Seongsu

Justin Bieber Makes Surprise Visit to Seoul After 13 Years, Appears at SKYLRK Pop-Up in Seongsu

He visits South Korea with wife Hailey and is scheduled to attend pop-up events through Oct. 25
Global icon makes discreet visit to South Korea, heads to K-fashion hotspot Pop star 'Justin Bieber' made a surprise visit to Seoul, South Korea, on the 23rd without any prior announcement. He confirmed the visit that day through a brief post on social media reading, "Made it to Seoul," accompanied...
| James choi
ENHYPEN Meets WHO Director-General, Celebrating the Good They’ve Done Through a Global Blood Donation Campaign

ENHYPEN Meets WHO Director-General, Celebrating the Good They’ve Done Through a Global Blood Donation Campaign

Met Director-General Tedros at HYBE headquarters on the 22nd to discuss the campaign’s results and ways to work together Director-General Tedros praises ENHYPEN and its fandom ENGENE for their positive impact: “I’m proud of them—and I’m a fan, too” Campaign launched alongside the group’s seventh mini album draws 10,000 participants to date, with first-time donors increasing 19-fold
K-pop group ENHYPEN met with the director-general of the World Health Organization to review the results of a global blood donation campaign and discuss ways to work together in the future. According to the group’s agency, BELIFT LAB, ENHYPEN met with WHO Director-General Tedros Adhanom Ghebreyesus...
| Seongchan Eol
[UK Official Charts] Netflix’s ‘KPop Demon Hunters’ Sets Record With 69 Consecutive Weeks on Chart—How It Captivated Britain

[UK Official Charts] Netflix’s ‘KPop Demon Hunters’ Sets Record With 69 Consecutive Weeks on Chart—How It Captivated Britain

Soundtrack hit ‘Golden’ holds at No. 62 as HYBE girl group KATSEYE lands two songs on the chart
A record 69 consecutive weeks on the UK Official Charts: a new chapter in animated-film soundtrack history “KPop Demon Hunters,” Netflix’s animated film, is making history with the enduring success of its original soundtrack in the global music market.
| James choi
[Photos] Lee Soo-man returns to K-pop after 3 years, unveils simultaneous debuts for 15- and 9-member groups

[Photos] Lee Soo-man returns to K-pop after 3 years, unveils simultaneous debuts for 15- and 9-member groups

Nine-member girl group A2O LITE to debut alongside them as new 4DGS technology heralds the future of entertainment
Return of K-pop founder opens new door to future entertainment Lee Soo-man, 74, key producer at A2O Entertainment, made a high-profile return to the K-pop market after more than three years at a debut showcase held Oct. 12 in Goyang, Gyeonggi province.
| James choi