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Hyundai’s Display Screen to Show “Pororo” and “ZanmangLoopy”… A New Paradigm for Mobility Entertainment

Hyundai’s Display Screen to Show “Pororo” and “ZanmangLoopy”… A New Paradigm for Mobility Entertainment

Hyundai applies popular Korean-made characters to the instrument cluster and navigation for the first time, bringing Pororo, Tayo, and ZanmangLoopy display themes across the vehicle
'Hyundai Motor Company', 'Iconix' Innovating Mobility Entertainment 'Hyundai Motor Company' partners with global entertainment company 'Iconix' to upgrade the in-vehicle infotainment system . Announced on the 6th, this collaboration marks the first time Hyundai has applied popular Korean-made...
'Vocal God' Park Hyo-shin Returns…New Album Released After 9 Years and 6 Months

'Vocal God' Park Hyo-shin Returns…New Album Released After 9 Years and 6 Months

His mini album drops on the 3rd, and a large-scale solo concert kicks off on the 4th
'Park Hyo-shin', Returning after 9 years and 6 months of silence…New mini album 'A & E (A & E)' released in a surprise drop The nationally renowned vocalist 'Park Hyo-shin' breaks a long hiatus and returns to stand alongside the public once again.
'Baby Shark' Pinkfong Unveils 'Red Rex,' Office Comedy Animation Resonating With 2030 Working Adults

'Baby Shark' Pinkfong Unveils 'Red Rex,' Office Comedy Animation Resonating With 2030 Working Adults

A collaboration with HYBE’s Superton on AI voice technology. It has surpassed 21 million TikTok views, drawing global MZ audiences
'Baby Shark' The Pinkfong Company Turns Toward MZ Office Workers 'Red Rex' Unveiled A global phenomenon, 'Baby Shark'—The Pinkfong Company’s signature IP has expanded beyond children’s content, introducing a brand-new intellectual property , 'Red Rex', aimed squarely at 2030 MZ-generation office...
NMIXX Tears Up Brazil With K-Pop Diva Energy—Reveals the MV for New Song “TIC TIC”

NMIXX Tears Up Brazil With K-Pop Diva Energy—Reveals the MV for New Song “TIC TIC”

The full version of the music video for the second collaboration track “TIC TIC” with Pabllo Vittar will be released at 6:00 PM on the 23rd Filmed on location across Brazil for an on-the-ground feel, with a glossy finishing touch—plus Lily participating in writing the lyrics A key turning point stop on the European tour, with dates in Madrid and Paris…Performing today (the 24th) in Frankfurt, Germany
The group NMIXX builds on its unstoppable global momentum by releasing, in one go, the music video for its new collaboration track with Brazil’s top artist Pabllo Vittar. Captivating visuals brought to life through on-location filming across Brazil JYP Entertainment announced via its official...
BTS Holding Camcorders, and a Second Family… What the Production Team Says About ‘BTS: The Return’

BTS Holding Camcorders, and a Second Family… What the Production Team Says About ‘BTS: The Return’

On March 21, ‘BTS Comeback Live: Arirang’ took place. The live broadcast—made in collaboration between BTS , which helped kick-start the K-pop phenomenon, and global OTT platform Netflix—ranked No. 1 in 77 countries, and it also landed within the top three across all other service countries,...
A Review of Netflix’s “BTS: The Return,” Ending the Military Hiatus That Makes Subscription Fees Feel Worth It

A Review of Netflix’s “BTS: The Return,” Ending the Military Hiatus That Makes Subscription Fees Feel Worth It

On March 21, “BTS Comeback Live: Arirang” took place. The live broadcast, a collaboration between BTS (who helped open the door to the K-pop craze) and the global OTT platform Netflix, ranked #1 in 77 countries as of the March 23 tally, and also placed in the top three across every other country...
A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

For the first time in four years, BTS returns as a full group and unveils the first live performance of their new song “Arirang” at Gwanghwamun, Korea’s iconic landmark—bringing it to the world for the first time. Netflix confirmed it will stream live in more than 190 countries, delivering a shared, simultaneous experience with the “Biggest Viewing Party on Earth.” Through close collaboration between HYBE and Netflix, the show will highlight harmony between tradition and modernity—previewing a cultural event that reflects the reach and stature of K-culture.
An unprecedented event is taking place in Korea—right in the heart of Seoul. BTS , who released a new album for the first time in four years, will present a live performance alongside Netflix at Seoul’s Gwanghwamun.
[Culture&] Gong Yoo and Yeon Sang-ho make an entrance... The Florence Korea Film Festival ignites Italy

[Culture&] Gong Yoo and Yeon Sang-ho make an entrance... The Florence Korea Film Festival ignites Italy

The K-movie craze proven by the sold-out opening film. Local dignitaries continue to visit various events including the Gong Yoo special exhibition.
K-content's foothold in Europe, '24th Florence Korea Film Festival' opens Florence, Italy has become hot with Korean films. The local prestigious Korean cultural festival, '24th Florence Korea Film Festival', had a glamorous opening at the La Compagnia theater on the 19th .
[Culture&] Han Kang at the Venice Biennale with Nobel Prize, Exhibiting Installation Work Inspired by No Farewells

[Culture&] Han Kang at the Venice Biennale with Nobel Prize, Exhibiting Installation Work Inspired by No Farewells

Han Kang's 'The Funeral' Forms a Perfect Unity with the 'Mourning Space'. A Collaboration that Breaks the Boundaries of Literature and Sculpture
Nobel Prize-winning author Han Kang will showcase installation art at the 61st Venice Biennale. The theme for the Korean Pavilion in 2026 has been confirmed as Liberation Space: Fortresses and Nests. Han Kang's work, The Funeral, is a visual outcome mourning the historical wounds of the Jeju 4·3...
BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

The magnificent figures of the seven members aboard a sailing ship… embodying the ‘determination’ to navigate through the waves of life Festival ‘BTS The City’ across Seoul after the new album release on the 20th… Free performance at Gwanghwamun on the 21st Confirmed full group appearance on the American ‘The Tonight Show Starring Jimmy Fallon’ after 4 years and 8 months… Accelerating global activities
The group BTS has raised global fans' anticipation to a peak by unveiling more details of the title track just a day before the release of their regular 5th album 'ARIRANG'. “We will not stop, we will move forward”… The message of the title track ‘SWIM’ On the 19th, their agency Big Hit Music...