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Seventy percent of foreigners in 30 countries are positive about Hallyu K-pop and BTS remain firmly in first place, and interest from Western countries such as the U.S. and Europe has surged significantly

U.S. media: “The success of K-culture is the result of decades of meticulously designed work”… Spotlight on the key figure who guided the leap from DreamWorks investment to global masters

TVING’s Global Distribution Push… Available via HBO Max and a TVING Brand Channel on Disney+ Japan

For the first time in four years, BTS returns as a full group and unveils the first live performance of their new song “Arirang” at Gwanghwamun, Korea’s iconic landmark—bringing it to the world for the first time. Netflix confirmed it will stream live in more than 190 countries, delivering a shared, simultaneous experience with the “Biggest Viewing Party on Earth.” Through close collaboration between HYBE and Netflix, the show will highlight harmony between tradition and modernity—previewing a cultural event that reflects the reach and stature of K-culture.

With the success of the movie 'The King’s Affection', Park Ji-hoon’s previous works and the webtoon based on the story of King Danjong are creating a resurgence, especially among Gen Z.

Sales in Yeongwol jumped 35.7% in 4 weeks since release. Anticipated economic boom with the return of the tungsten producing 상동광산!

Focus on the comeback poster and mysterious silhouette/image poster revealed on the 17th Showcasing special love for fans by unveiling all album content precisely at '7:05 PM', signifying the debut date of July 5 Coming back about 10 months after releasing the mini-album last June... cementing success with trendy sensibilities

From Netflix's global live broadcast to telecom companies' AI traffic management... The K-pop stage has transformed into a massive IT battleground.

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun

Kakao Entertainment Blocks 1 Billion Illegal Contents, Payment Amount Surges 208% with Naver Webtoon Simultaneous Serialization. The two major pillars of K-Webtoon have launched efforts to eradicate illegal distribution.