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'Kim Bu-jang' Fever: Analysis of How the Show Captures Home and Global Audiences at Once

'Kim Bu-jang' Fever: Analysis of How the Show Captures Home and Global Audiences at Once

SBS' 'Kim Bu-jang,' which seized the ratings lead and Netflix No. 1, hits the living-room dramas with So Ji-sub's overpowering action and OTT-level intensity
The syndrome sparked by 'Father's Wrath'—grabs both local living-room audiences and the worldSBS weekend-and-holiday drama 'Kim Bu-jang' is unleashing an unprecedented surge by devouring not only the local living-room drama scene but also the global OTT ecosystem.
| James choi
‘Kim Bu-jang’ full-AI video, 100% produced on ‘AICRON,’ a platform planned by Korea’s VFX experts

‘Kim Bu-jang’ full-AI video, 100% produced on ‘AICRON,’ a platform planned by Korea’s VFX experts

A roughly three-minute sequence showing the past of Kim Bu-jang (So Ji-seop), the protagonist and a former special agent, was entirely produced with AI.
SBS Friday-Saturday drama ‘Kim Bu-jang’ (written by Nam Dae-jung, directed by Lee Seung-young and Lee So-eun, planned by Studio S, produced by Studio S, and Fantagio) is drawing another wave of attention after adopting bold AI technology, as it has broken through 21.
| Joo Seong-cheol
“Kimbu Jang” Breaks 20% Viewer Ratings, Tops Netflix’s Non-English Shows

“Kimbu Jang” Breaks 20% Viewer Ratings, Tops Netflix’s Non-English Shows

After just four episodes, it hits a 21.6% rating and sweeps global OTT platforms, fueling a surge in K-content hits
The Evolution of K-Action That Takes Over Global Living Rooms, the Opening Act of an Overwhelming SensationGlobal OTT services and South Korea’s living-room screens are both in turmoil. At the center is ‘Kimbu Jang,’ an action blockbuster that signals the return of actor ‘So Ji-sub.
| James choi
Review: Kim Min-ha Leads ‘Hana Korea,’ as Cast and Filmmakers Discuss the Film at Seoul Press Event

Review: Kim Min-ha Leads ‘Hana Korea,’ as Cast and Filmmakers Discuss the Film at Seoul Press Event

〈Hana Korea〉 tells one of Korean cinema’s most familiar stories in one of its most unfamiliar forms: a film by a Danish director, set in Seoul, about a North Korean defector. At times it unfolds like a Scandinavian film, yet its setting and faces are unmistakably Seoul, with Kim Min‑ha at the...
| Kim Ji-yeon
[BIFAN 2026] Enjoying Bucheon 30 Years in 100 Times ② Bucheon Is AI! AI Content Summit & Beyond Reality

[BIFAN 2026] Enjoying Bucheon 30 Years in 100 Times ② Bucheon Is AI! AI Content Summit & Beyond Reality

AI films are Bucheon’s main focus. For the 30th Bucheon International Fantastic Film Festival (executive committee chair Shin Cheol, hereinafter BIFAN), “Bucheon AI Contents Summit” (Bucheon AI Contents Summit) will be introduced for the first time this July, positioning itself as a venue for...
| Joo Seong-cheol
RIIZE and ZEROBASEONE Join the Full Cast for ‘MyK Festa’ Opening at KINTEX on the 25th

RIIZE and ZEROBASEONE Join the Full Cast for ‘MyK Festa’ Opening at KINTEX on the 25th

The mega Hallyu fair covers everything from top-tier K-pop performances to K-food and beauty pop-up stores.
A Cultural Convergence Road the World Is Watching Opens a New Chapter for HallyuA mammoth Hallyu festival that puts everything under the spotlight of 'K-Culture' that swept the globe will showcase an overwhelming scale with Gyeonggi-do Goyang City as its stage.
| James choi
Treasure Opens Its Asia Tour in Seoul Starting Today (19) With ‘New Wave’ Energy

Treasure Opens Its Asia Tour in Seoul Starting Today (19) With ‘New Wave’ Energy

From the 19th for three days, the group will kick off a large-scale Asian fan concert tour at Korea University’s Hwajeong Gymnasium in Seongbuk-gu, Seoul; with the mini 4th album ‘NEW WAV’ hitting a million-seller status and the ‘IF I’ music video surpassing 100 million views at its fastest pace; first-time live reveal of the new song and members directly involved in planning, followed by a 20-date, 8-city tour targeting fans worldwide after Seoul
Treasure takes the stage to meet its fans.First domestic fan concert and new-song performance in about 1 year and 3 months, with the debut of performances YG Entertainment said Thursday that Treasure will hold its fan-concert tour, “Treasure The Stage 2026 New Wave: Live in Seoul (TREASURE THE...
| Seongchan Eol
'K-Pop Demon Hunters' Marks 1 Year With a Record-Shattering Run

'K-Pop Demon Hunters' Marks 1 Year With a Record-Shattering Run

A year after its worldwide release on June 20, 2025, Netflix's 〈K-Pop Demon Hunters〉 continues to set major streaming and music-chart records. The film was released worldwide on June 20, 2025, and more than a year later remains a frequent topic of conversation.
| Seongchan Eol
RIIZE, TREASURE, Lee Young-ji all on board…BOF opens in Busan on the 27th, building on BTS momentum

RIIZE, TREASURE, Lee Young-ji all on board…BOF opens in Busan on the 27th, building on BTS momentum

Asia’s largest music festival BOF runs on the 27th. A star-studded K-pop lineup from RIIZE and more, plus free park concerts by Lee Mu-jin and ZION.T
'The empire of silent sound, universal solidarity of Asia igniting in Busan'A festival is, by nature, a primal refuge where people seek release, and a vast screen onto which the desires of the era are projected.
| James choi
Yeon Sang-ho’s ‘Swarm’ Smashes Through Overseas Markets Too…Malaysia and Taiwan Top All-Time List for South Korean Films

Yeon Sang-ho’s ‘Swarm’ Smashes Through Overseas Markets Too…Malaysia and Taiwan Top All-Time List for South Korean Films

Swept special theaters in Malaysia and Taiwan, topping $1.7 million in cumulative sales ahead of a North America release in August, as global box-office momentum gathers speed
Yeon Sang-ho’s zombie film ‘Swarm’ is sparking a runaway surge in ticket sales not only at home but also in the global market. On the 16th, according to CJ CGV’s subsidiary CJ 4DPLEX (4DPLEX), ‘Swarm’ set the top box-office record among this year’s technology-special-theater releases in Malaysia.
| James choi