Search results for "Global campaign"

HYBE Cats Eye Clinches Two Wins at the U.S. “Webby Awards”

HYBE Cats Eye Clinches Two Wins at the U.S. “Webby Awards”

Wins the Main Award and the Popular Choice Award with the GAP campaign that surpassed 8 billion views... Returning with a new album in August
Standout as a global fashion icon, ‘KATSEYE’HYBE and Geffen Records’ joint global girl group ‘KATSEYE’ achieved two wins at the U. S. ’s most prestigious digital awards ceremony, the ‘Webby Awards’, proving its worldwide impact.
BTS Turns Las Vegas Red With the “Sphere”… Sets the Stage for the 2026 North & Central America World Cup Halftime Show

BTS Turns Las Vegas Red With the “Sphere”… Sets the Stage for the 2026 North & Central America World Cup Halftime Show

In collaboration with the Las Vegas Tourism Authority, launches the largest-ever campaign, “GLOBAL THE CITY 2.0” Using the theme of the regular 5th album “ARIRANG,” adorns the exterior of a major performance venue’s Sphere and broadcasts outdoor ads across the Strip Ahead of four performances at the Allegiant Stadium, a double celebration as BTS will headline the 2026 FIFA North & Central America World Cup Final Halftime Show
Las Vegas, Nevada’s major concert venue, the ‘Sphere,’ is set to transform with the theme of ‘ARIRANG’ in celebration of BTS’s world tour concert.Launching GLOBAL THE CITY 2.0 and Sphere decorations On the 15th, its agency, BigHit Music, announced the detailed operating plan for the offline event...
US Las Vegas Iconic Landmark, the Sphere Turns into a Huge Festival With BTS’s “ARIRANG”

US Las Vegas Iconic Landmark, the Sphere Turns into a Huge Festival With BTS’s “ARIRANG”

Running “The City” at the largest scale ever to match BTS’s concert schedule. From Sphere light-up to food tours, the entire city is transformed into a venue for an all-out celebration
The enormous US Las Vegas landmark 'Sphere' is taken over in a red glow themed around BTS’s regular 5th album 'ARIRANG'. 'The City Las Vegas', the biggest-ever downtown-linked campaign that spans the entire city, promises an overwhelming visual experience to fans around the world.
BTS Confirmed as Headliner for First-Ever World Cup Final ‘Halftime Show’!

BTS Confirmed as Headliner for First-Ever World Cup Final ‘Halftime Show’!

Madonna and Shakira Co-Headline…Global Attention Focuses on the World’s Stage at the World Cup Final for the First Time Ever
'BTS', Awarded the Headliner Spot for the 'North America-Central America World Cup' Final 'Halftime Show''BTS' will take the stage alongside 'Madonna', 'Shakira' at the 2026 'North America-Central America World Cup' Final, where all eyes of soccer fans worldwide are on them, showcasing the...
“Without Foam, Served Hot” Starbucks Releases Two “The Devil Wears Prada 2” Beverages

“Without Foam, Served Hot” Starbucks Releases Two “The Devil Wears Prada 2” Beverages

To Celebrate 1 Million Cumulative Admissions, Starbucks Reveals Two Custom Drinks Perfectly Bringing Miranda and Andy’s Real-World Ordering Styles to Life
'Starbucks Korea,' Surpasses 1 Million Admissions with the Launch of 'The Devil Wears Prada 2' Limited-Edition Custom Drinks'Starbucks Korea' partnered with the blockbuster film 'The Devil Wears Prada 2', which is sparking a surge in popularity after surpassing 1 million cumulative admissions, and...
Dua Lipa Sues Samsung Electronics for $22 Billion…Claims Unauthorized Use of Photos

Dua Lipa Sues Samsung Electronics for $22 Billion…Claims Unauthorized Use of Photos

Alleges Photo Theft Without Permission for TV Packaging Materials…Legal Battle Escalates After Samsung Electronics Refuses to Stop Use
A Global Pop Icon’s Presence Becomes the Center of the Unauthorized-Use ControversyGlobal pop icon 'Dua Lipa' has launched a massive legal response against global IT company 'Samsung Electronics'. The photos attached to the lawsuit are more than just marketing images—they are key evidence directly...
ENHYPEN Unveils an Epic Vampire Saga Narrative… Opening the New World Tour Today

ENHYPEN Unveils an Epic Vampire Saga Narrative… Opening the New World Tour Today

Starting with the Seoul concert at the KSPO Dome in Songpa-gu, the group kicks off a run of stops across 21 cities worldwide. With the overwhelming scale of “BLOOD SAGA,” they’re zeroing in on fans around the globe.
ENHYPEN Aiming for the Pinnacle of Global K-pop, Kicking Off Their New World Tour with Unmatched ScaleENHYPEN, “ENHYPEN,” is set to kick off the third chapter of their world tour with an overwhelming scale aimed squarely at the global fanbase.
IVE Returns to Tokyo Dome in June... Rekindles the Hype With 95,000 Fans

IVE Returns to Tokyo Dome in June... Rekindles the Hype With 95,000 Fans

Returning to the Tokyo Dome stage where it once wrote a legend of sold-out shows, it aims to conquer Japan’s music market with its next album, “LUCID DREAM,” releasing next month on the 27th!
A Top-Tier Global Girl Group Makes Its Comeback, IVE’s Return to the Tokyo Dome Confirmed▶ The Hype of “95,000” Fans — “Tokyo Dome” Returns in 1 Year and 9 Months“Starship Entertainment” announced on the 14th that “IVE” will officially and directly hold a world tour stop at Japan’s “Tokyo Dome” on...
AI Detects Scalped Ticket Reselling from Photos…KMCOPA Rolls Out an All-Out Crackdown on Ticket Resale Platforms at Home and Abroad

AI Detects Scalped Ticket Reselling from Photos…KMCOPA Rolls Out an All-Out Crackdown on Ticket Resale Platforms at Home and Abroad

Introducing AI technology that reads text in images to block scalping loopholes…Comprehensive enforcement spanning domestic and overseas secondary platforms to major live-music venues
An AI-Developed System for Detecting Illegal Ticket Reselling—Extending Surveillance to the Global Stage'Korea Music Content Association' (hereafter KMCOPA) is rolling out 'artificial intelligence ' in full scale to stamp out 'illegal ticket resale', a chronic problem at major live events.
[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...