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BTS World Tour Effect...Global Tourism Industry 'Stirred', Surge in Travel Searches for Seoul and Busan

BTS World Tour Effect...Global Tourism Industry 'Stirred', Surge in Travel Searches for Seoul and Busan

Bus Ticket Searches for São Paulo Increased by 600 Times... The Guardian Says "Economic Impact Cannot Be Measured"
BTS's upcoming world tour starting in Goyang this April, covering 82 performances across North America, Europe, South America, and Asia, is shaking the global tourism industry and once again proving the economic ripple effect of Hallyu culture.
HYBE ranks 4th in Billboard's 'Top Promoters'... Achieves 700 billion won in world tour revenue

HYBE ranks 4th in Billboard's 'Top Promoters'... Achieves 700 billion won in world tour revenue

Stray Kids makes a splash at 10th in 'Top Tours'... Seventeen at 17th and J-Hope at 32nd
Entertainment company HYBE has proven its strong influence in the global tour market by recording approximately 700 billion won in revenue from world tours over the past year. According to Billboard's 2025 Boxscore annual report, HYBE ranked 4th in total world tour revenue.
Rainbow Kim Jae-kyung Makes Her Japanese Drama Debut... Starring in 'Dream Stage' About the K-Pop Industry

Rainbow Kim Jae-kyung Makes Her Japanese Drama Debut... Starring in 'Dream Stage' About the K-Pop Industry

Cast as the PD in Japan's TBS 'Dream Stage', Appearing in a Korea-Japan Co-Production Drama with Ha Yeon-soo and Lee Yi-kyung
Actress Kim Jae-kyung, a former member of the group Rainbow, is stepping onto the stage of Japanese dramas for the first time. Her agency, Namoo Actors, announced on the 1st that the Japanese TBS Friday drama 〈Dream Stage〉 featuring Kim Jae-kyung will be released next month.
Lee Jae-sang, CEO of HYBE,

Lee Jae-sang, CEO of HYBE, "I will create a global virtuous cycle through localization of K-pop know-how"

Keynote speech at the Global Music Industry Forum... Emphasizing sustainable growth through localization
HYBE CEO Lee Jae-sang emphasized 'a global virtuous cycle structure through localization' as the key to K-pop's global success. In his encouraging speech at the opening ceremony of the 'International Youth Forum Final Conference' held at Hanyang University in Seoul on the 27th, CEO Lee stated, "The...
[New Film] Anne Hathaway’s ‘Mother Mary’ Sets 400-Person Crowd Ablaze With Daring Performance… A Perfect Transformation Into a Pop Star; Co-Distributed by Producer Kim Tae-ho’s TEO

[New Film] Anne Hathaway’s ‘Mother Mary’ Sets 400-Person Crowd Ablaze With Daring Performance… A Perfect Transformation Into a Pop Star; Co-Distributed by Producer Kim Tae-ho’s TEO

Director David Lowery’s latest film sees Anne Hathaway command the screen as a pop icon
Anne Hathaway’s singular transformation as an actor comes together in ‘Mother Mary’ Hollywood A-lister Anne Hathaway commands the screen as a pop icon embodying both glamour and anguish. ‘Mother Mary’ follows the provocative journey of Mother Mary, the biggest pop star of her time, as she seeks out...
[Official UK Charts] ‘Golden’ from ‘KPop Demon Hunters’ races on for 72 consecutive weeks, making history

[Official UK Charts] ‘Golden’ from ‘KPop Demon Hunters’ races on for 72 consecutive weeks, making history

The soundtrack’s power takes it to the top for the first time in 13 years since Psy, with awards from the Oscars and Grammys fueling its longevity
An animated soundtrack’s remarkable run shakes up the global music market “Golden,” the signature soundtrack song from Netflix’s original animated film “KPop Demon Hunters,” is enjoying an explosive run on the “Official Singles Chart,” one of the world’s most prestigious pop charts.
SM Entertainment Receives Presidential Commendation at Korea Sharing Awards for 12 Years of Giving Back Through K-pop

SM Entertainment Receives Presidential Commendation at Korea Sharing Awards for 12 Years of Giving Back Through K-pop

Honored with the awards’ highest distinction at the 2026 Korea Sharing Awards, held on the 5th Since launching its social contribution brand SMile in 2014, the company has supported about 250,000 young people and people from vulnerable communities over 12 years Co-CEO Jang Cheol-hyuk: “We will build a sustainable future where everyone can smile together through music and culture”
SM Entertainment (co-CEOs Jang Cheol-hyuk and Tak Young-jun) has received a Presidential Commendation in recognition of the results of its 12 years of social contribution work. K-pop powerhouse’s positive impact recognized with Presidential Commendation SM received the Presidential Commendation at...
'Itaewon Class' to Get Thai Adaptation, With Chairman Jang's Gender Changed From Male to Female

'Itaewon Class' to Get Thai Adaptation, With Chairman Jang's Gender Changed From Male to Female

GMMTV also announces adaptation of Korean webtoon 'The Tale of Seol Gongchan'; Asian Star Award winner Film Rachanun cast in lead role
Korean webtoon IP expands globally in partnership with Thailand's largest entertainment company Two of Korea's best-known webtoons, 'Itaewon Class' and 'The Tale of Seol Gongchan', are set to be adapted into dramas in Thailand.
Na Young-seok’s New Variety Show ‘Just Friends’: 85 Years of Friendship Between Men and Women, Unfiltered… Premieres on the 27th

Na Young-seok’s New Variety Show ‘Just Friends’: 85 Years of Friendship Between Men and Women, Unfiltered… Premieres on the 27th

Three-generation cast includes Lee Seo-jin and Han Ji-min; new reality series produced by Egg Is Coming
A cross-generational reality show about male-female friendships The team led by Na Young-seok, a trendsetter in South Korean variety TV, is launching a new observational variety show about friendship between men and women.
'Naver Webtoon' Serialization Rights at Stake as 41 Universities Compete in Daejeon Nov. 5–6

'Naver Webtoon' Serialization Rights at Stake as 41 Universities Compete in Daejeon Nov. 5–6

Culture ministry, Daejeon to jointly hold webtoon job fair at Hotel ICC 17 Korean and international companies, including Bilibili, to offer one-on-one career consultations
A launchpad for discovering future K-webtoon greats, connecting talent with global companies Daejeon City and the Ministry of Culture, Sports and Tourism have joined forces to discover emerging artists who will lead the future of K-webtoons and create jobs.