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Kim Hye-yoon’s “Salmokji” Breaks 1.6 Million Viewers! Surpasses the Break-Even Point by More Than Double

Kim Hye-yoon’s “Salmokji” Breaks 1.6 Million Viewers! Surpasses the Break-Even Point by More Than Double

Holds onto No. 1 at the box office for 15 straight days… 〈Wangsa-nam〉 and other heavyweight releases are left behind as a horror craze hits
The horror film 〈Salmokji〉 has surged past the break-even point by more than double, reaching 1.6 million viewers and igniting an overwhelming horror craze across the 2026 theater scene.A strong win in just 16 days… the fastest break-even point among 2026 releasesDepicting a fierce battle of an...
| Chua-young
The “Salmokji” Legend: What Was Added During the Film Adaptation Process

The “Salmokji” Legend: What Was Added During the Film Adaptation Process

The chilling folktale “Salmokji,” which had audiences fired up across broadcasts including the MBC horror talk show 〈Midnight Spook Talk〉 and various horror channels, has been reborn as a movie. Director Lee Sang-min, who has steadily immersed himself in the horror genre—through shorts such as...
| Chua-young
[Exclusive Interview] This Time, It’s a K-Dessert Variety Show! A Meet-Up with the Five Muses of ‘Bite Me Sweet’ ② Cha Ju-won

[Exclusive Interview] This Time, It’s a K-Dessert Variety Show! A Meet-Up with the Five Muses of ‘Bite Me Sweet’ ② Cha Ju-won

〈Bamis〉 is a variety competition where five popular Korean rising male celebrities and five top Asian pastry chefs team up in pairs to create brand-new K-style desserts.
“Momentum. ” Actor Cha Ju-won summed up his strengths in one word like this. Cha Ju-won, as he put it, was an actor whose charm—completely “filter-free”—stood out. Even after becoming a global star through 〈Zone of Love, Unrivaled〉, he kept a cool head and diagnosed where he stood.
| Kim Ji-yeon
[Kim Ji-yeon’s Jewelry Box] How to Become a Landlord in South Korea — Park Seo-kyeong

[Kim Ji-yeon’s Jewelry Box] How to Become a Landlord in South Korea — Park Seo-kyeong

I’m curious about people. Even if they’re already getting attention as actors, sometimes this is still the day they end up being the most underknown. ‘Kim Ji-yeon’s Jewelry Box’ introduces actors whose momentum is building day by day. Jump into the breakout trend while it’s still early.
“Capable and lively” fits him. A 2009-born “breakout” actor who feels like he’s growing every day, and a child actor whose future is genuinely exciting. I’m curious about Park Seo-kyeong’s future because you can already see—right from the roles he’s built through his filmography—that he has the...
| Kim Ji-yeon
[Interview] “Who Do You Build for?” Director Lim Pil-seong, Part ② of “How to Become a Landlord in the Republic of Korea”

[Interview] “Who Do You Build for?” Director Lim Pil-seong, Part ② of “How to Become a Landlord in the Republic of Korea”

Last weekend, the show reached episode 8 and is now past the midpoint of its 12-episode run.
▶ 〈How to Become a Landlord〉 The interview with Director Im Pil-seong continues from Part 1. After episode 7, it felt like the ending was shaped by the director’s point of view. But it’s pretty rare for both the writer and the director to be making a drama together for the first time.
| Cineplay
[Interview] “Who Is a Building for?” Director Im Pil-sung on “How to Become a Landlord in South Korea” ①

[Interview] “Who Is a Building for?” Director Im Pil-sung on “How to Become a Landlord in South Korea” ①

Last weekend it aired up to episode 8, and it has now passed the midpoint of the 12-episode run.
〈How to Become a Landlord in South Korea〉 is being watched with great interest. It aired through episode 8 over the weekend, and yet even after passing the halfway point of this 12-episode series, it’s still a drama that’s impossible to predict. It’s a drama that’s impossible to predict.
| Cineplay
[Interview] What’s It Like to Step Into Kim Hye-yoon’s Genre Roles? Kim Hye-yoon on ‘Salmokji’ ②

[Interview] What’s It Like to Step Into Kim Hye-yoon’s Genre Roles? Kim Hye-yoon on ‘Salmokji’ ②

“〈Salmokji〉, it’s a 10/10 movie—but if you say it’s too scary, I feel like audiences won’t come. So I’ll give it a 9.5.”
▶〈Salmokji〉 actor Kim Hye-yoon’s interview continues from Part 1. 〈Salmokji〉 is a horror film built around “experiential” scares. From the perspective of filming an “experiential” movie, was there anything that made this set different from other productions.
| Kim Ji-yeon
[Interview] What Does Kim Hye-yoon’s Genre Side Look Like? “Salmokji” Kim Hye-yoon ①

[Interview] What Does Kim Hye-yoon’s Genre Side Look Like? “Salmokji” Kim Hye-yoon ①

“Acting that communicates just with eye contact and breathing—this feels like I’m doing a whole new kind of acting.”
Should we believe it. Or should we not believe it until we’ve seen it for ourselves. The character Suin (Kim Hye-yoon) in 〈Salmokji〉 also hesitates at that same crossroads. After sensing a secret she didn’t believe in with her own body, she gradually gets swallowed by the fear inside.
| Kim Ji-yeon
So, How Scary Is It? “Salmokji” — Seen in Advance at a Press Screening

So, How Scary Is It? “Salmokji” — Seen in Advance at a Press Screening

After a long while, a horror film that still has bite has arrived. If, while watching a horror movie, you find yourself thinking, “Ugh, come on,” then that’s basically the end of it. If the emptiness at the finish of something eerie arrives and the fear doesn’t quite live up to expectations, all...
| Kim Ji-yeon
SS501’s 20th Anniversary: Three Members of “FIVE O ONE” Return After 15 Years

SS501’s 20th Anniversary: Three Members of “FIVE O ONE” Return After 15 Years

Kim Hyunjoong, Heo Youngsaeng, and Kim Kyu-jong—the stars of “Snow Prince”—share their feelings about reuniting after 15 years
[Focus] After 15 Years, Return—The Revival of 2nd-Gen K-pop Legend 'SS501'The members of the iconic second-generation K-pop boy group 'SS501'—'Kim Hyunjoong', 'Heo Youngsaeng', and 'Kim Kyu-jong'—have broken their long, 15-year hiatus and made an explosive comeback to the music scene as the group...
| James choi