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[Culture &] HYBE will search for the next generation of global K-pop stars in India (population: 1.4 billion)

[Culture &] HYBE will search for the next generation of global K-pop stars in India (population: 1.4 billion)

The first auditions take place in five major Indian cities and online. Global partners such as Samsung and Nongshim join the project, helping expand K-pop’s reach beyond borders.
' HYBE ' in India, home to 1. 4 billion people, begins a search for the next generation of ' K-pop ' stars Global entertainment company ' HYBE ' will kick off a large-scale ' global audition ' for ' India ', a market of 1. 4 billion people, right away.
| James choi
HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

Following Japan, the U.S., and Latin America, HYBE’s “multi-home, multi-genre” strategy lands in India In-person auditions in 10 major Indian cities…Major global partners join in, including Samsung and Nongshim With an average age of 28 and a 1.4-billion-strong population, HYBE is expected to create a new super IP by combining vast potential with K-pop methodologies
After applying its “K-pop methodology” to local markets in Japan, the United States, and Latin America, HYBE is now rolling out its efforts in India as it moves full steam ahead to discover and nurture the next generation of global stars.
| Seongchan Eol
A Review of Netflix’s “BTS: The Return,” Ending the Military Hiatus That Makes Subscription Fees Feel Worth It

A Review of Netflix’s “BTS: The Return,” Ending the Military Hiatus That Makes Subscription Fees Feel Worth It

On March 21, “BTS Comeback Live: Arirang” took place. The live broadcast, a collaboration between BTS (who helped open the door to the K-pop craze) and the global OTT platform Netflix, ranked #1 in 77 countries as of the March 23 tally, and also placed in the top three across every other country...
| Seongchan Eol
“So Good, So Good, So Good!” of “Project Hail Mary”

“So Good, So Good, So Good!” of “Project Hail Mary”

The film adaptation of Andy Weir’s acclaimed sci-fi novel of the same name, 〈Project Hail Mary〉, drew more than 76,000 viewers on its opening day in Korea—setting a new record for the best opening by a foreign film in 2026.
| Chua-young
[Culture&] BTS Members Answering Questions, Korea's 'Arirang'... The Sincerity Captured in the Title Track 'Swim'

[Culture&] BTS Members Answering Questions, Korea's 'Arirang'... The Sincerity Captured in the Title Track 'Swim'

Starting with an idea from Jungkook, the logo reflects Korea's spirit in the lyrics. The title track 'Swim' embodies the identity of the seven members for the ultimate BTS comeback!
Global top artist 'BTS' is making their return to the music scene with the surprise release of their 5th studio album 'Arirang' on the 20th. This new album has gained 'immense attention' in the global music market by adopting a representative folk song of Korea as its title.
| James choi
[Culture&] BTS Gwanghwamun Comeback Performance, World Media Focused Attention Including AP, AFP, and The Guardian

[Culture&] BTS Gwanghwamun Comeback Performance, World Media Focused Attention Including AP, AFP, and The Guardian

Major foreign news outlets including AP, AFP, and The Guardian simultaneously reported from the scene of BTS's return performance at Gwanghwamun Square on March 21.
'BTS' Gwanghwamun Landing D-2, Global Attention on the 'Arirang' Stage 'BTS'’s return performance is just two days away, and on the 19th, major foreign news outlets such as 'AP', 'AFP', and 'The Guardian' reported from Seoul, shedding light on this event.
| James choi
[Culture&] BTS Gwanghwamun Concert with Netflix and Three Telecom Companies 'All-Out Effort'

[Culture&] BTS Gwanghwamun Concert with Netflix and Three Telecom Companies 'All-Out Effort'

From Netflix's global live broadcast to telecom companies' AI traffic management... The K-pop stage has transformed into a massive IT battleground.
BTS Takes Over Gwanghwamun, IT Industry 'Emergency' Ahead of the massive comeback concert of 'BTS' at Gwanghwamun Square in Seoul, South Korea's 'IT industry' has entered an unprecedented emergency system. With hundreds of thousands of people and global viewers expected to gather simultaneously,...
| James choi
[Joo Sung-chul's Locker] If it's hard to visit Cheongnyeongpo of Deposed King Danjong, head to Geumseongdang of Prince Geumseong!

[Joo Sung-chul's Locker] If it's hard to visit Cheongnyeongpo of Deposed King Danjong, head to Geumseongdang of Prince Geumseong!

Located in Jingwan-dong, Eunpyeong-gu, Seoul, Geumseongdang is a shrine dedicated to the deified Prince Geumseong and also serves as a shamanism museum.
This week's Joo Sung-chul's Locker article has been changed to a building locker. I couldn't just pass by the 25th Korean film to reach 10 million viewers, 〈The Man Who Lives with the King〉. Last weekend, 〈The Man Who Lives with the King〉 surpassed 11. 17 million cumulative viewers. The pace is fast.
| Joo Seong-cheol

"Please give me personal time"... Blackpink Jennie expresses 'stress' trapped in a crowd in Paris

A situation where movement was halted due to a crowd in the streets of Paris Jennie candidly expresses her feelings, saying "It seems very stressful"... seeks understanding with her manager Some fans criticize "the arrogance of celebrities" vs. the majority defend "the issue of privacy invasion and resale of autographs"
Blackpink Jennie expressed extreme fatigue and stress while surrounded by excessive crowds during her visit to Paris, France. Although she came to Paris as the star of the glamorous Fashion Week, the Hollywood-style 'paparazzi fandom' culture, which fails to guarantee the basic rights of artists to...
| Yangsimoh
TVING Expands MBC's Legendary Dramas and Variety Shows... Enjoy 'Goong', 'High Kick', and 'I Live Alone' in One Stop

TVING Expands MBC's Legendary Dramas and Variety Shows... Enjoy 'Goong', 'High Kick', and 'I Live Alone' in One Stop

“MBC's Memorable Masterpieces in One Place”
The leading domestic OTT platform TVING is enhancing its library competitiveness by significantly expanding MBC's representative dramas and variety content. By gathering everything from masterpieces known as 'life dramas' to the latest trending works, it is expected to provide users with a richer...
| Chua-young