TVING Expands MBC's Legendary Dramas and Variety Shows... Enjoy 'Goong', 'High Kick', and 'I Live Alone' in One Stop

The leading domestic OTT platform TVING is enhancing its library competitiveness by significantly expanding MBC's representative dramas and variety content. By gathering everything from masterpieces known as 'life dramas' to the latest trending works, it is expected to provide users with a richer viewing experience.

■ 〈Goong〉·〈High Kick〉 and the Return of Legendary Masterpieces that Captivated an Era

The most eye-catching aspect of this lineup expansion is MBC's legendary content that evokes nostalgia among viewers. TVING will sequentially present the romance drama 〈Goong〉, which is considered a 'life work' by numerous fans, along with the sitcoms that led the sitcom craze, 〈High Kick Through the Roof!〉 and 〈High Kick! The Short-Legged Counterattack〉.

Additionally, dramas with solid fandoms such as the quintessential youth drama 〈Weightlifting Fairy Kim Bok-joo〉 and the beloved time-slip romance 〈The Contract Marriage of Yeolnyeo Park〉 will join, further solidifying TVING's drama lineup.

■ 〈I Live Alone〉·〈What Do You Do When You Play?〉 and More, From Signature Variety Shows to Daily Dramas

Not only dramas but also MBC's signature variety programs can be found on TVING. From 〈I Live Alone〉, 〈All-Seeing Companion〉, to 〈What Do You Do When You Play?〉, as well as the recently popular 〈Thank Goodness I Can Rest〉, all are included in the lineup.

Particularly noteworthy is the expansion of genres. Daily dramas like the hot topic 〈The First Man〉, starring Ham Eun-jung and Oh Hyun-kyung, as well as the undercover real variety 〈Manito Club〉 and the survival winners' stage 〈The First Place〉 are also updated daily. This strategy aims to attract a broader user base by pulling daily dramas, which were previously considered content centered around traditional broadcasting, into the OTT realm.

■ “We Will Solidify Our Position as a K-Content Integrated Platform”… Focused on Expanding User Experience

A TVING representative stated, “We are continuously enhancing our library competitiveness so that users can enjoy various K-content in one stop on TVING,” and added, “We plan to expand the entertainment experience through strategic partnerships between platforms and broad content acquisition in the future.”

As competition with global OTTs intensifies, TVING is expected to further solidify its position as a 'K-content holy land' that targets the preferences of domestic users through this significant acquisition of MBC content.