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[Photo &] BTS Unveils New Song “Swim” for the First Time on “The Tonight Show Starring Jimmy Fallon” … At Guggenheim Concert Venue

[Photo &] BTS Unveils New Song “Swim” for the First Time on “The Tonight Show Starring Jimmy Fallon” … At Guggenheim Concert Venue

BTS Takes Over the Guggenheim in New York—First Stage Performance of New Song “Swim” on “The Tonight Show Starring Jimmy Fallon.” RM Returns to Full Health, and Fans’ Explosive Group Chant Erupts
The Center of Global Pop: BTS Returns, Turning the United States Upside Down“A new song just dropped—how does everyone already know the lyrics?” The Explosive Fandom Chant of “ARMY” Takes Over the StudioWhen BTS’s new song “Swim” rang out inside the studio of NBC’s flagship talk show “The Tonight...
| James choi
[Global Issue] BTS’ “Arirang” Makes a Comeback…A Mega Festival Spanning London, New York, and Seoul

[Global Issue] BTS’ “Arirang” Makes a Comeback…A Mega Festival Spanning London, New York, and Seoul

To mark the release of BTS’ new album, “The City Arirang”…a drone show and media façade that lit up landmarks around the world—from the London Eye to the Sungnyemun Gate!
BTS’s mega-scale project celebrating the release of their new album has, beyond Seoul, turned major cities worldwide—such as New York and London—into vivid media showcases.On the 26th, the agency BigHit Music said that the BTS comeback celebration project ‘BTS The City Arirang ’ has expanded into a...
| James choi
HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

Following Japan, the U.S., and Latin America, HYBE’s “multi-home, multi-genre” strategy lands in India In-person auditions in 10 major Indian cities…Major global partners join in, including Samsung and Nongshim With an average age of 28 and a 1.4-billion-strong population, HYBE is expected to create a new super IP by combining vast potential with K-pop methodologies
After applying its “K-pop methodology” to local markets in Japan, the United States, and Latin America, HYBE is now rolling out its efforts in India as it moves full steam ahead to discover and nurture the next generation of global stars.
| Seongchan Eol
[Culture&] Purple Time Capsule · Arirang Handkerchief… Attention on Cultural Heritage Focused on BTS Comeback

[Culture&] Purple Time Capsule · Arirang Handkerchief… Attention on Cultural Heritage Focused on BTS Comeback

260,000 crowd gathers for BTS Gwanghwamun performance… Cultural heritage globalization accelerates with time capsule exhibition and limited edition traditional goods launch
The Return of the Global Pop Icons… The Prelude to the Globalization of Korea's Cultural HeritageAs 'BTS' returns to Seoul for their 'Gwanghwamun Plaza' performance after 3 years and 9 months, the world's attention is shifting to South Korea's 'cultural heritage'.
| James choi
Park Chan-wook, Lee Jung-jae, and Byun Woo-seok Gather in One Place... tvN Voice Documentary 'I Am K' Launches

Park Chan-wook, Lee Jung-jae, and Byun Woo-seok Gather in One Place... tvN Voice Documentary 'I Am K' Launches

43 Voices that Penetrate the Essence of the K-Content Syndrome… Interview-Centered Voice Documentary
The leading figures of Korean cinema and drama gather in one place.The voice documentary launched by tvN, I Am K, is a program that interprets the reality of the syndrome phenomenon through the perspectives and insights of highly engaged individuals in K-content both domestically and...
| Kim Ji-yeon
Real Hardship Election Human Documentary 'Did You See the Red Country' Teaser Poster Released!

Real Hardship Election Human Documentary 'Did You See the Red Country' Teaser Poster Released!

A documentary depicting the stories of Democratic Party members running in an election with a 0% chance of winning in the conservative stronghold of Gyeongbuk.
The most delightful and moving real hardship election human documentary 〈Did You See the Red Country〉 is set to be released on April 15, and has caught attention by unveiling two teaser posters that raise anticipation for its release.
| Joo Seong-cheol
Film Alliance Declares Full Boycott of 'Seoul Film Center'... Return to Original Plan of 'Seoul Cinematheque'!

Film Alliance Declares Full Boycott of 'Seoul Film Center'... Return to Original Plan of 'Seoul Cinematheque'!

On the 5th, the Film Alliance issued a statement strongly urging the immediate return to the original plan of 'Seoul Cinematheque' and the prompt establishment of a public forum.
The Film Alliance (co-representatives Baek Jae-ho and Lee Dong-ha) issued a statement on the 5th, declaring a full boycott of any cooperation with the current operation system of 'Seoul Film Center' and strongly urging the return to the original plan of 'Seoul Cinematheque' and the immediate...
| Joo Seong-cheol
[Photo &]

[Photo &] "The Hot Roar of July" 2026 Pentaport Kicks Off in Songdo on the 31st

Held from July 31 for three days at Songdo Moonlight Festival Park... The key theme for a leap to a global platform is 'Movement'
The '2026 Incheon Pentaport Rock Festival' (hereafter Pentaport) will heat up the summer in South Korea with a grand opening at Incheon Songdo Moonlight Festival Park from July 31 to August 2. It is set to showcase its status as the longest-running rock festival in the country once again.
| James choi

"Health Fake News Fact Check"... SBS's New Cultural Entertainment 'Intellectual Chit-Chat' Features Seo Kyung-seok, ChoA, and Heo Seong-beom

Neuroscientist Professor Hong Seok-jun and Knowledgeable Minani Appear in the First Episode... The Topic is a Perfect Dissection of 'Dementia'
SBS announced on the 27th that it will premiere the cultural entertainment program 〈Intellectual Chit-Chat〉, which verifies health rumors with facts and simplifies complex medical knowledge, on the 28th.〈Intellectual Chit-Chat〉 is a program where broadcaster Seo Kyung-seok, singer ChoA, and creator...
| 김지민
[Photo &] Seong-jin Cho, Yun-Chan Lim, Sunwook Kim, and Yekwon Sunwoo's Piano Performance... Over 2 Hours of 'The Century's Ensemble'

[Photo &] Seong-jin Cho, Yun-Chan Lim, Sunwook Kim, and Yekwon Sunwoo's Piano Performance... Over 2 Hours of 'The Century's Ensemble'

Hyundai Motor Group Holds Unprecedented Memorial Concert for the 25th Anniversary of Jeong Joo-young's Passing... Chairman Eui-sun Chung Honors the Spirit of Challenge and Innovation
Four world-renowned pianists representing Korea took the stage. This was at the 25th anniversary memorial concert for Jeong Joo-young, the founder of Hyundai.Hyundai Motor Group announced on the 26th that it held the '25th Anniversary Memorial Concert for Jeong Joo-young in Asan: The Continuing...
| James choi