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'Pinky Up' by KATSEYE, making a Billboard debut, unveiled for the first time at Coachella

'Pinky Up' by KATSEYE, making a Billboard debut, unveiled for the first time at Coachella

HYBE’s global girl group KATSEYE will perform its new song “PINKY UP” for the first time at Coachella, the largest music festival in the United States, and will present it to the public for the very first time.
The global sensation KATSEYE makes a sensational entry into “Coachella,” the largest music festival in the U.S. HYBE and Geffen Records’ global girl group KATSEYE will unveil its new song stage to the world for the very first time at “Coachella Valley Music and Arts Festival”, the largest music...
'Baby Shark' Pinkfong Unveils 'Red Rex,' Office Comedy Animation Resonating With 2030 Working Adults

'Baby Shark' Pinkfong Unveils 'Red Rex,' Office Comedy Animation Resonating With 2030 Working Adults

A collaboration with HYBE’s Superton on AI voice technology. It has surpassed 21 million TikTok views, drawing global MZ audiences
'Baby Shark' The Pinkfong Company Turns Toward MZ Office Workers 'Red Rex' Unveiled A global phenomenon, 'Baby Shark'—The Pinkfong Company’s signature IP has expanded beyond children’s content, introducing a brand-new intellectual property , 'Red Rex', aimed squarely at 2030 MZ-generation office...
HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

Following Japan, the U.S., and Latin America, HYBE’s “multi-home, multi-genre” strategy lands in India In-person auditions in 10 major Indian cities…Major global partners join in, including Samsung and Nongshim With an average age of 28 and a 1.4-billion-strong population, HYBE is expected to create a new super IP by combining vast potential with K-pop methodologies
After applying its “K-pop methodology” to local markets in Japan, the United States, and Latin America, HYBE is now rolling out its efforts in India as it moves full steam ahead to discover and nurture the next generation of global stars.
KATSEYE, the 'Dream Stage' That Shook South America... Uniting with 100,000 Audiences in Argentina and Chile

KATSEYE, the 'Dream Stage' That Shook South America... Uniting with 100,000 Audiences in Argentina and Chile

Attracting 100,000 audiences in Argentina... The spectacle of full audience sing-alongs from ‘Debut’ onwards
Global group KATSEYE has made a strong mark on the South American music scene, heating up the nights in Argentina and Chile. KATSEYE took the stage at ‘Lollapalooza South America’ on the 13th and 14th , passionately connecting with local fans.
BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

The magnificent figures of the seven members aboard a sailing ship… embodying the ‘determination’ to navigate through the waves of life Festival ‘BTS The City’ across Seoul after the new album release on the 20th… Free performance at Gwanghwamun on the 21st Confirmed full group appearance on the American ‘The Tonight Show Starring Jimmy Fallon’ after 4 years and 8 months… Accelerating global activities
The group BTS has raised global fans' anticipation to a peak by unveiling more details of the title track just a day before the release of their regular 5th album 'ARIRANG'. “We will not stop, we will move forward”… The message of the title track ‘SWIM’ On the 19th, their agency Big Hit Music...
[Photo &] Stray Kids, Four-Time Winner at the Japan Gold Disc Awards… Sweeping K-Pop in the Archipelago

[Photo &] Stray Kids, Four-Time Winner at the Japan Gold Disc Awards… Sweeping K-Pop in the Archipelago

Stray Kids wins the most awards for foreign artists. Jennie, Seventeen, TWS, and other K-Pop artists completely dominated the 40th Japan Gold Disc Awards.
Stray Kids, who conquered the Japanese archipelago, the majesty of four-time Gold Disc winners The group 'Stray Kids' has once again proven its status as one of Asia's top acts with overwhelming achievements at the 40th 'Japan Gold Disc Awards'.
KATSEYE, Selected by The Washington Post as One of the '50 People to Lead Society in 2026'... The Only K-Pop Group

KATSEYE, Selected by The Washington Post as One of the '50 People to Lead Society in 2026'... The Only K-Pop Group

"Honesty in Disclosing Sexual Orientation and Mental Health"... From the Grammys to Coachella
KATSEYE, a Korean-American girl group formed by HYBE and Geffen Records, has been named in The Washington Post's list of 'Post Next - 50 People Who Will Shape Our Society in 2026'. On the 9th , The Washington Post announced that KATSEYE was selected as a next-generation player in the arts and...
Rosé Confirmed to Perform at the 68th Grammy Awards... Will Sing 'Apartment (APT.)'

Rosé Confirmed to Perform at the 68th Grammy Awards... Will Sing 'Apartment (APT.)'

Nominated in three categories including Song of the Year... Will there be a joint stage with Bruno Mars?
BLACKPINK member Rosé has been confirmed as an official performer for the 68th Grammy Awards, where she will showcase her hit song on stage. The Recording Academy announced on the official website on the 30th that Rosé's name has been included in the lineup for the 68th Grammy Awards, which will be...
Bang Si-hyuk and Park Jin-young Selected for 2026 Billboard Power 100... HYBE Ranked 30th in the 'Leaderboard' Category

Bang Si-hyuk and Park Jin-young Selected for 2026 Billboard Power 100... HYBE Ranked 30th in the 'Leaderboard' Category

Bang Si-hyuk Achieves His 6th Selection... Park Jin-young Ranks 12th Thanks to Stray Kids' Successful Tour
Bang Si-hyuk, Chairman of HYBE, and Park Jin-young, Founder of JYP Entertainment, have been named in the Billboard Power 100, which selects leaders in the global music industry. Billboard announced the 2026 Power 100 list on the 28th through its official website.
KATSEYE, New Song 'Internet Girl' Released Today (2nd)... Nominated for 2 Grammy Categories

KATSEYE, New Song 'Internet Girl' Released Today (2nd)... Nominated for 2 Grammy Categories

Aiming for Grammy Best New Artist after Billboard Hot 100... HYBE's Global Group
The globally shining girl group KATSEYE, nominated for the Grammy Awards Best New Artist, is making a grand start to the new year 2026. Their agency HYBE x Geffen Records announced, "Today (2nd) at 12 AM, KATSEYE's new song 'Internet Girl' was released simultaneously worldwide.