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BTS Syndrome Is Eternal… “Butter” Music Video Smashes 1.1 Billion YouTube Views Record

BTS Syndrome Is Eternal… “Butter” Music Video Smashes 1.1 Billion YouTube Views Record

The “Butter” MV, the second English single released in May 2021, hits 1.1 billion YouTube views as of the morning of the 27th A Billboard “Hot 100” No. 1 chart-topper, it becomes the group’s seventh music video to surpass 1.1 billion views in total, underscoring an unending surge in popularity Kicking off in Goyang, the world tour “Arirang” is cruising along, with the group set to take over New York’s MetLife Stadium in the U.S. in August
Big Hit Music said on the 27th that BTS’s hit song “Butter” music video has surpassed 1. 1 billion views on YouTube. The group’s seventh 1. 1 billion-view global mega hit in total The “Butter” music video, a digital single released by BTS in May 2021, surpassed 1. 1 billion YouTube views around 2 a. m.
| Seongchan Eol
BTS Hits the World Cup Stage, and Google Searches Explode 4-Fold

BTS Hits the World Cup Stage, and Google Searches Explode 4-Fold

Spotify tops a record 30 million plays—streaming of “Dynamite” jumps 105%
“BTS” magic in 13 minutes… the reason searches for the group surged 4 times worldwideThe group BTS took over the halftime show of the 2026 FIFA North America and Central America World Cup final, setting a new milestone in global popular music history.
| James choi
BTS Performs “Normal” From Hanok, Reaching No. 41 on Billboard—A Live Capture of Even the Breathing

BTS Performs “Normal” From Hanok, Reaching No. 41 on Billboard—A Live Capture of Even the Breathing

An alternative pop track that conveys the emptiness behind the spotlight, released as a surprise ahead of next month’s New York world tour
Behind the dazzling spotlight: the deep emptiness and paradoxical aesthetics held by a hanokGlobal pop icons BTS captured the attention of music fans worldwide with new live content that deepens the group’s fifth studio album. At 12 a. m.
| James choi
[Interview] LUN8 comeback drops dark concept, straps on bright “Sneakers”… Chael shines with 23% viewership on “Kim Bu-jang”

[Interview] LUN8 comeback drops dark concept, straps on bright “Sneakers”… Chael shines with 23% viewership on “Kim Bu-jang”

The group releases its 4th mini album, “Off the Grid,” on the 22nd and holds its first free fan concert on the 8th of next month… members take part directly in choreography production
LUN8 ditches its dark concept after 10 months… a twist in “Off the Grid”LUN8 releases its 4th mini album on the 22nd and holds a free fan concert on the 8th of next month… a double celebration after hitting 23.1% viewershipMeeting at Yonhap News Agency’s headquarters in Jongno-gu, Seoul, recently,...
| James choi
BTS Fires Up the 2026 World Cup Final…With a First-of-Its-Kind, Epic Halftime Show

BTS Fires Up the 2026 World Cup Final…With a First-of-Its-Kind, Epic Halftime Show

From singing Billboard No. 1 smash “Dynamite” to outfits bearing Son Heung-min’s jersey numbers… Madonna, Shakira, Justin Bieber and other global pop stars cap the World Cup’s final bow
21st-century pop icons that hit the heart of a global festivalAbsolute power in the global music scene, “BTS” “the 2026 FIFA North Central America World Cup” final halftime show, taking full command and rewriting the history of pop.
| James choi
[UK Official Chart News] HYBE’s LE SSERAFIM, ILLIT and KATSEYE Pull Off a 5-Week Streak

[UK Official Chart News] HYBE’s LE SSERAFIM, ILLIT and KATSEYE Pull Off a 5-Week Streak

The collaboration track “Iconic By Mistake” keeps charting in the UK for the long haul… BTS’s “Arirang” also enters for a 17th consecutive week, underscoring K-pop’s staying power
A K-girl-group coalition line that cuts through the heart of British pop—and the secret behind its steady long-term hit runAt the peak of the vast world HYBE has built, the unprecedented alliance of “LE SSERAFIM”, “ILLIT”, and “KATSEYE” has smashed through the solid wall of the conservative UK...
| James choi
BTS Leads K-Pop Export Surge of 125% in the First Half… BigBang and Stray Kids Take the Stage in the Second Half

BTS Leads K-Pop Export Surge of 125% in the First Half… BigBang and Stray Kids Take the Stage in the Second Half

After conquering the United States, Blackpink, Cortiz, BigBang, and Stray Kids are set to reclaim the annual 100-million-album milestone this year
The map of global pop music history is in turmoil. Fueled by the overwhelming performances of mega artists such as 'BTS' and 'Blackpink', the 'K-pop market' saw an unprecedented boom in the first half of this year.
| James choi
HYBE andTEAM Heads to the Grammy Museum for “Global Spin Live” in the U.S.

HYBE andTEAM Heads to the Grammy Museum for “Global Spin Live” in the U.S.

HYBE’s first localized group, andTEAM, enters the Los Angeles Grammy Museum on Sept. 12, marking a global-chart push
HYBE’s global power move zeroes in on LA’s Grammy hub at the heart of popHYBE’s first global group ‘andTEAM’(&TEAM) is heading to Los Angeles in the United States, home to the world’s most iconic pop music scene.
| James choi
[Billboard News] Jennie’s “Dracula” Sets New Billboard Career Best With a Record No. 5… K-Pop Chart Takeover by BTS and SEVENTEEN

[Billboard News] Jennie’s “Dracula” Sets New Billboard Career Best With a Record No. 5… K-Pop Chart Takeover by BTS and SEVENTEEN

Jennie’s Hot 100 collab track surges back to No. 5 in a major comeback. Amid 16 straight weeks for BTS and strong Billboard performances by K-pop acts including SEVENTEEN’s V8
The center of global popular music is shifting. K-pop is moving beyond being a fringe genre, taking control of the very top tier of the U.S. Billboard charts and setting a new standard for pop.“Jennie”’s magic lands at the top of Billboard, fueled by short-form videoThe synergy unleashed by...
| James choi
BTS Take Over a New York Landmark With Epic Fan Event “THE CITY”

BTS Take Over a New York Landmark With Epic Fan Event “THE CITY”

Ahead of performances at MetLife Stadium, a massive theme-park-style “ARMY Courtyard” is set up at New York’s Grand Central Terminal
At the heart of the world economy and culture, downtown New York is brought fully under the glow of “BTS ”’s intense red light. Their overwhelming impact—turning more than just a concert into a citywide festival—stands to be proven once again.
| James choi