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[Business Issue]

[Business Issue] "BTS Tour Revenue Expected to Reach 1.5 Trillion Won" HYBE Stock Recovers 3.9%

HYBE’s stock, which had plunged right after a free concert in Gwanghwamun, rebounded 3.9% on the back of the securities industry’s upbeat outlook for "1.5 trillion won in world tour revenue."
'HYBE', 'BTS' Rebound Sharply After Shares Plunge Following Comeback After BTS’s free comeback performance in Gwanghwamun, HYBE’s stock— which had dropped sharply—snapped back with a 'stock rebound' driven by analysts’ strongly positive assessment.
Netflix Live Broadcast ‘BTS Comeback Live: ARIRANG’ Reached 18.4 Million Viewers Worldwide!

Netflix Live Broadcast ‘BTS Comeback Live: ARIRANG’ Reached 18.4 Million Viewers Worldwide!

As Netflix’s first-ever live event broadcast from South Korea, it ranked in the weekly TOP 10 across 80 countries and took #1 on the weekly charts in 24 countries.
While it is being recognized as a cultural event that introduced the beauty of Korea to the world, it has been reported that, during just that one day of the live broadcast, 18. 4 million viewers worldwide enjoyed BTS’s comeback stage through Netflix.
[Culture &] BTS Sweep Netflix… 18.4 Million Viewers Worldwide for Comeback Live, Claiming No. 1

[Culture &] BTS Sweep Netflix… 18.4 Million Viewers Worldwide for Comeback Live, Claiming No. 1

A global phenomenon that makes its four-year service break feel front-and-center… Captures the top spot in non-English shows across 24 countries and tees up a new documentary
The Comeback of a Global King—Takes Over the World with a Full-Group Stage After Four Years The group ‘BTS’ announced a flawless return after about ‘a four-year service break’. The free performance ‘BTS COMEBACK LIVE: ARIRANG’ held at Seoul’s Gwanghwamun Square on the 21st to celebrate the release...
BTS Holding Camcorders, and a Second Family… What the Production Team Says About ‘BTS: The Return’

BTS Holding Camcorders, and a Second Family… What the Production Team Says About ‘BTS: The Return’

On March 21, ‘BTS Comeback Live: Arirang’ took place. The live broadcast—made in collaboration between BTS , which helped kick-start the K-pop phenomenon, and global OTT platform Netflix—ranked No. 1 in 77 countries, and it also landed within the top three across all other service countries,...
A Review of Netflix’s “BTS: The Return,” Ending the Military Hiatus That Makes Subscription Fees Feel Worth It

A Review of Netflix’s “BTS: The Return,” Ending the Military Hiatus That Makes Subscription Fees Feel Worth It

On March 21, “BTS Comeback Live: Arirang” took place. The live broadcast, a collaboration between BTS (who helped open the door to the K-pop craze) and the global OTT platform Netflix, ranked #1 in 77 countries as of the March 23 tally, and also placed in the top three across every other country...
[Photo&] BTS, a Gwanghwamun concert bathed in violet light…“Arirang” delivered to the world

[Photo&] BTS, a Gwanghwamun concert bathed in violet light…“Arirang” delivered to the world

BTS marks the release of its 5th studio album “ARIRANG” with a huge free comeback live, thrilling fans around the world
BTS, whose return painted Gwanghwamun Square in violet light—an epic homecomingBTS—global superstars (RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook)—took over Gwanghwamun Square, the very heart of South Korea, perfectly.
[Culture&] BTS Members Answering Questions, Korea's 'Arirang'... The Sincerity Captured in the Title Track 'Swim'

[Culture&] BTS Members Answering Questions, Korea's 'Arirang'... The Sincerity Captured in the Title Track 'Swim'

Starting with an idea from Jungkook, the logo reflects Korea's spirit in the lyrics. The title track 'Swim' embodies the identity of the seven members for the ultimate BTS comeback!
Global top artist 'BTS' is making their return to the music scene with the surprise release of their 5th studio album 'Arirang' on the 20th. This new album has gained 'immense attention' in the global music market by adopting a representative folk song of Korea as its title.
[Culture &] BTS Global Fans 'Entry Rush'... Ministry of Justice Activates Special Immigration Inspection Measures

[Culture &] BTS Global Fans 'Entry Rush'... Ministry of Justice Activates Special Immigration Inspection Measures

Ministry of Justice Expands Immigration Inspections at Incheon Airport for BTS Concert... Additional Inspection Counters and Early Shifts
'BTS' Gwanghwamun Comeback Concert, Ministry of Justice 'Special Immigration Inspection Measures' Fully Activated The Ministry of Justice announced on the 18th that it is implementing 'special immigration inspection measures' in anticipation of the surge in global 'ARMY' (the fandom known as ARMY)...
[Culture&] BTS Complete Group Comeback D-1, Grand Return in 'Arirang' (ARIRANG) Title Track 'Swim' (SWIM) Teaser

[Culture&] BTS Complete Group Comeback D-1, Grand Return in 'Arirang' (ARIRANG) Title Track 'Swim' (SWIM) Teaser

World Premiere of New Song Stage at 'Spotify X BTS: Swimside' Event, Appearance on U.S. NBC's Signature Talk Show 'The Jimmy Fallon Show', Special Interview with 'Billboard'!
'BTS', the Prelude to a Grand Voyage... Overwhelmingly Grand Scale of 'Swim' Teaser Revealed Global pop icon 'BTS' showcased overwhelming visuals just one day before their complete group return. The second music video teaser for the title track of their fifth studio album 'Arirang' , released on...
[Culture&] BTS Gwanghwamun Concert with Netflix and Three Telecom Companies 'All-Out Effort'

[Culture&] BTS Gwanghwamun Concert with Netflix and Three Telecom Companies 'All-Out Effort'

From Netflix's global live broadcast to telecom companies' AI traffic management... The K-pop stage has transformed into a massive IT battleground.
BTS Takes Over Gwanghwamun, IT Industry 'Emergency' Ahead of the massive comeback concert of 'BTS' at Gwanghwamun Square in Seoul, South Korea's 'IT industry' has entered an unprecedented emergency system. With hundreds of thousands of people and global viewers expected to gather simultaneously,...