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'Chiikawa' surpasses 730,000 in six days ... Nikkei analyzes secret behind craze:

'Chiikawa' surpasses 730,000 in six days ... Nikkei analyzes secret behind craze: "K-pop-style marketing"

The Japanese hit, which drew 11.33 million moviegoers at home, reached No. 2 at the box office through CJ ENM's K-pop-style marketing and its connection with younger audiences
Synergy between young people's realities and K-pop marketing The Japanese animated film 'Chiikawa: The Secret of Mermaid Island' is generating an unusually strong box-office buzz in South Korea, prompting a major Japanese media outlet to take an in-depth look at the phenomenon.
| James choi
J-pop Agency Benchmarks K-pop as It Hires Former HYBE Producer Kim Min-jung

J-pop Agency Benchmarks K-pop as It Hires Former HYBE Producer Kim Min-jung

Avex’s formula for turning a 4 billion yen profit points to its next step after XG: taking the global market with VIBY, a boy group whose members are 15 to 19 years old.
J-pop’s dramatic comeback through K-pop benchmarking and a fundamental overhaul Avex, one of Japan’s leading entertainment agencies, has successfully overhauled its business by aggressively benchmarking South Korea’s “K-pop” system.
| James choi
'LABOUM' alumna Yujeong to marry this winter after yearlong preparations — Who is her fiancé?

'LABOUM' alumna Yujeong to marry this winter after yearlong preparations — Who is her fiancé?

She announced the surprise wedding in a handwritten letter on the 8th, highlighting her wide-ranging work, including as a Defense TV host
From the driving force behind “Journey to Atlantis” to finding a lifelong partner Yujeong, 34, the former leader of girl group 'LABOUM', will marry this winter. The news marks a significant new chapter for the singer, who won fans with her signature fresh charm and steady vocals before leaving the...
| James choi
[On the Ground at BIFF] “Art Is Art”: Zhang Yimou Breaks Silence on Historical Controversy Over “Assassins”; Top Asian Film to Be Named on 15th

[On the Ground at BIFF] “Art Is Art”: Zhang Yimou Breaks Silence on Historical Controversy Over “Assassins”; Top Asian Film to Be Named on 15th

Director Jung Juri shares concerns that creators could be intimidated; the 31st Busan International Film Festival jury will select South Korea’s Academy submission from 13 competition entries
Director “Zhang Yimou”, the Chinese cinema master serving as jury president for this year’s 31st Busan International Film Festival competition, has firmly stated his position on the controversy over historical distortion surrounding “Assassins”, a film that has recently stirred South Korea’s movie...
| James choi
[At the Busan International Film Festival] Michelle Yeoh returns to Busan after 15 years, a proud symbol of Asian cinema after breaking through the “minority” barrier

[At the Busan International Film Festival] Michelle Yeoh returns to Busan after 15 years, a proud symbol of Asian cinema after breaking through the “minority” barrier

Asian Film Person of the Year Award winner expresses interest in new film “My Grandma Is the Cube King” and working with acclaimed directors
A 40-year acting journey that broke Hollywood’s glass ceiling becomes a milestone for Asian cinema "Like the Busan International Film Festival, I have walked this path for a long time. We all started in Asia with the goal of taking our films and culture to the world, and I believe we ultimately...
| James choi
[Inside the Busan International Film Festival] “AI Can’t Replace Actors”: Fan Bingbing Returns for First Press Conference in 3 Years, Pays Tribute to ‘Possible Love’ Performances

[Inside the Busan International Film Festival] “AI Can’t Replace Actors”: Fan Bingbing Returns for First Press Conference in 3 Years, Pays Tribute to ‘Possible Love’ Performances

At a press conference marking her 30th year since debut, she praised Park Chan-wook’s ‘The Handmaiden,’ screened new film ‘The Diary of a Mad Old Man’ and took part in the special program ‘Carte Blanche’
30 years of acting experience help her weather technology’s waves Fan Bingbing, an actress who has built a career on the global stage beyond the Chinese-language market, returned to the 31st 'Busan International Film Festival ' after three years.
| James choi
Han Hye-jin, Lee Hyun-yi and Song Hae-na join new agency ACHER in exodus of eight top model entertainers

Han Hye-jin, Lee Hyun-yi and Song Hae-na join new agency ACHER in exodus of eight top model entertainers

New agency officially announces exclusive contracts with eight high-profile models on July 7
Fashion and entertainment icons join ACHER, signaling a new leap forward Key figures driving South Korea’s fashion and broadcasting industries have found a new home at the newly established agency ACHER. On July 7, ACHER officially announced that it had signed exclusive contracts with broadcaster...
| James choi
G-Dragon, YG put copyright dispute to rest after six-month probe

G-Dragon, YG put copyright dispute to rest after six-month probe

Mapo Police decide in April not to refer the case, finding no wrongdoing despite two raids
'G-Dragon' (Kwon Ji-yong) and 'Yang Hyun-suk', executive producer of YG Entertainment, have been fully cleared of allegations of violating the 'Copyright Act'. The Seoul Mapo Police Department made a final decision in April not to refer the complaint, finding no charges, the decision was belatedly...
| James choi
[National Assembly audit] Park Jin-young leads first-ever alliance of four major agencies; ‘Phenomenon’ set to launch next December

[National Assembly audit] Park Jin-young leads first-ever alliance of four major agencies; ‘Phenomenon’ set to launch next December

A dedicated corporation with equal capital contributions and voting rights will host a major fan-led K-culture festival.
Park Jin-young, co-chair of the “Popular Culture Exchange Committee,” has officially announced that leading South Korean entertainment companies have joined forces to ensure the successful launch of the global K-pop festival “Phenomenon.
| James choi
How Did They End Up With Two Names? Series Known by Different Titles at Home and Abroad

How Did They End Up With Two Names? Series Known by Different Titles at Home and Abroad

Names matter, and titles are just as important in popular entertainment. A title has to be instantly recognizable, memorable and true to the work if it is going to stick with audiences. Yet some series have ended up with two names.
| Seongchan Eol