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A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

For the first time in four years, BTS returns as a full group and unveils the first live performance of their new song “Arirang” at Gwanghwamun, Korea’s iconic landmark—bringing it to the world for the first time. Netflix confirmed it will stream live in more than 190 countries, delivering a shared, simultaneous experience with the “Biggest Viewing Party on Earth.” Through close collaboration between HYBE and Netflix, the show will highlight harmony between tradition and modernity—previewing a cultural event that reflects the reach and stature of K-culture.
An unprecedented event is taking place in Korea—right in the heart of Seoul. BTS , who released a new album for the first time in four years, will present a live performance alongside Netflix at Seoul’s Gwanghwamun.
| Seongchan Eol
“An Album Rooted in BTS’s Origins” 'BTS Comeback Live: Arirang' — The Meaning of the New Album and Live Stage Ahead of the Event

“An Album Rooted in BTS’s Origins” 'BTS Comeback Live: Arirang' — The Meaning of the New Album and Live Stage Ahead of the Event

Ahead of 'BTS Comeback Live: Arirang,' Netflix and BTS shared the meaning behind the album and stage that BTS prepared. On March 20, Netflix held a press conference at Cine Cube Gwanghwamun in Jongno-gu, Seoul, for 'BTS: The Live.
| Seongchan Eol
Girls' Generation Hyoyeon (HYO) to Release New Song ‘MOVEURBODY (춤춰)’ on the 23rd of March

Girls' Generation Hyoyeon (HYO) to Release New Song ‘MOVEURBODY (춤춰)’ on the 23rd of March

Brazilian Phonk X Hard Techno Hybrid Sound… Rave Energy
Girls' Generation Hyoyeon is set to shake up the rave scene. On March 23rd at 6 PM, her new single ‘MOVEURBODY ’ that encapsulates Hyoyeon's artistic musical world will be unveiled across various music platforms.
| Kim Ji-yeon
[Culture&] BTS Members Answering Questions, Korea's 'Arirang'... The Sincerity Captured in the Title Track 'Swim'

[Culture&] BTS Members Answering Questions, Korea's 'Arirang'... The Sincerity Captured in the Title Track 'Swim'

Starting with an idea from Jungkook, the logo reflects Korea's spirit in the lyrics. The title track 'Swim' embodies the identity of the seven members for the ultimate BTS comeback!
Global top artist 'BTS' is making their return to the music scene with the surprise release of their 5th studio album 'Arirang' on the 20th. This new album has gained 'immense attention' in the global music market by adopting a representative folk song of Korea as its title.
| James choi
[Culture&] BTS Gwanghwamun Comeback Performance, World Media Focused Attention Including AP, AFP, and The Guardian

[Culture&] BTS Gwanghwamun Comeback Performance, World Media Focused Attention Including AP, AFP, and The Guardian

Major foreign news outlets including AP, AFP, and The Guardian simultaneously reported from the scene of BTS's return performance at Gwanghwamun Square on March 21.
'BTS' Gwanghwamun Landing D-2, Global Attention on the 'Arirang' Stage'BTS'’s return performance is just two days away, and on the 19th, major foreign news outlets such as 'AP', 'AFP', and 'The Guardian' reported from Seoul, shedding light on this event.
| James choi
BTS

BTS "There's no time like now for change"...Netflix documentary 'BTS: The Return' to be released on the 27th

'BTS: The Return' trailer released, capturing the journey of enlistment, new song production, and revisiting team identity
The group BTS has revealed their honest thoughts on musical changes ahead of the release of their fifth studio album 'Arirang' .In the trailer for the documentary 〈BTS: The Return〉 (BTS: THE RETURN) released on Netflix on the morning of the 17th, BTS stated, "Trends change, and we can't keep doing...
| 김지민
'SNL Korea' Season 8, 'The Devil's Talent' Tak Jae-hoon Makes a Glamorous Return... Premiering March 28

'SNL Korea' Season 8, 'The Devil's Talent' Tak Jae-hoon Makes a Glamorous Return... Premiering March 28

Shin Dong-yup Reunites After 10 Years... Expecting Bolder Satire and New Crew Members
The pride of Korean comedy 〈SNL Korea〉 is returning on Saturday, March 28, for its eighth season. The first host to kick off the new season is 'The God of Drip' Tak Jae-hoon, promising an unprecedented opening.
| Chua-young
'Golden' Star EJAE Says, “I Was Teased for Liking K-Pop as a Kid, but Now Everyone is Singing in Korean”

'Golden' Star EJAE Says, “I Was Teased for Liking K-Pop as a Kid, but Now Everyone is Singing in Korean”

“After Going Through a Childhood Where I Wanted to Hide My Korean Identity for Fear of Being Bullied, I’m Now Proud to Be Korean”
The Netflix movie 〈K-Pop Demon Hunters〉has won the honor of Best Animated Feature and Best Original Song at the 98th Academy Awards, and the acceptance speech of EJAE, who participated in composing and performing the song 'Golden', is making headlines.
| Kim Ji-yeon

"Oscar 2-Time Winner" Director Maggie Kang of 'K-Pop Demon Hunters' Says, "I Didn't Want to Disappoint Koreans, So I'm Very Proud and Relieved"

Director Bong Joon-ho Mentioned Winning with 〈Parasite〉 and Said, "I'm Overwhelmed to Receive an Award with a Film that Contains Korean Culture"
The Netflix film 〈K-Pop Demon Hunters〉 achieved a remarkable feat by winning both the Best Animated Feature and Best Original Song at the 98th Academy Awards, and Director Maggie Kang's remarks are making headlines.
| Kim Ji-yeon
[Photo &] ILYT and PLAYB to Appear... HYBE's '2026 Weverse Con' to be Held in June

[Photo &] ILYT and PLAYB to Appear... HYBE's '2026 Weverse Con' to be Held in June

HYBE's large-scale K-pop festival '2026 Weverse Con' first lineup revealed. 10 teams confirmed to appear, including ILYT, PLAYB, and Wendy.
HYBE and the global fan platform Weverse are hosting a large-scale music festival '2026 Weverse Con Festival' that will grandly open on June 6 and 7 at the KSPO Dome and 88 Grass Square in Seoul. The first lineup that will heat up this festival is packed with K-pop's top artists.
| James choi