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LE SSERAFIM Dresses Up BlizzCon 2026’s Closing Show…Promises a U.S. Set After Three Years

LE SSERAFIM Dresses Up BlizzCon 2026’s Closing Show…Promises a U.S. Set After Three Years

LE SSERAFIM will take the main stage at the world-class game festival held in Anaheim, California, on Sept. 12-13. Following its 2023 debut appearance—first for a K-pop act—and the success of “Perfect Night,” the group now adds “So Cynical” in 2025 to strengthen ties. After wrapping up BlizzCon, LE SSERAFIM will immediately launch a massive world tour, stopping in nine North American cities including Los Angeles.
LE SSERAFIM will take the stage at BlizzCon for the first time in three years.A Main Closing-Show Slot at the World’s Biggest Game Festival On the 25th , game maker Blizzard Entertainment said LE SSERAFIM (Kim Chaewon, Sakura, Huh Yunjin, Kazuha, Hong Eunchae) will appear as a closing-performance...
| Seongchan Eol
BTS’ I NEED U Original Music Video Surpasses 200 Million Views

BTS’ I NEED U Original Music Video Surpasses 200 Million Views

“Love Yourself” (花樣年華) title track that delivered the group’s first No. 1 on terrestrial TV music shows. The 19+ uncensored original version captures raw youth, proving its global popularity again
A portrait of youth that became an icon of the era, the 기록 of ‘Love Yourself’ that won’t endA landmark track by global megastar ‘BTS’, the ‘I NEED U’ original version music video has seized the milestone of 200 million YouTube views.
| James choi
BTS RM Named South Korea’s National Museum of Korea’s First-Ever Global Publicity Ambassador

BTS RM Named South Korea’s National Museum of Korea’s First-Ever Global Publicity Ambassador

BTS RM Kim Nam-joon spreads the beauty of Korea’s traditional culture and heritage worldwide.
A leader of the group ‘Bangtan Sonyeondan’ , ‘RM’ (real name Kim Nam-joon), has been swiftly appointed as South Korea’s ‘National Museum of Korea’’s ‘first-ever global publicity ambassador’ since the museum opened.
| James choi
BTS Busan Concert Draws 110,000 Visitors…Souvenir Sales Surge 136%, Tourism Ripple Effect a Huge Hit

BTS Busan Concert Draws 110,000 Visitors…Souvenir Sales Surge 136%, Tourism Ripple Effect a Huge Hit

The BTS Busan concerts that drew 110,000 people over two days generated massive economic ripple effects, including a 136% jump in local business sales, and wrapped up successfully.
The cultural landscape sometimes triggers a massive tectonic shift along the trajectory of a single artist. Beyond a mere large-scale concert, an astonishing social phenomenon was witnessed in Busan: the entire city—like a vast living organism—transforms into a single artistic text.
| James choi
BTS Takes Over Busan…Foreigners Spend 2 Times More at Traditional Markets, Hotel Bills ‘Rip-Off Fees’

BTS Takes Over Busan…Foreigners Spend 2 Times More at Traditional Markets, Hotel Bills ‘Rip-Off Fees’

With foreign card payments up 73%, sales at traditional markets jump 2-fold…Data also sheds light on ‘rip-off pricing’ at lodging businesses
A pilgrimage for pop culture—and a find of the most ‘Korean’ kind of spending‘Bangtan Sonyeondan’’s arrival in Busan sparked sociological meaning far beyond a massive concert. The fan frenzy that gathered from around the world—the so-called ‘ARMY’—was a giant testbed showing how modern pop culture...
| James choi
Tickets at 220,000 won sold for 680,000 won…Multiple ticket scalpers arrested for BTS Busan show

Tickets at 220,000 won sold for 680,000 won…Multiple ticket scalpers arrested for BTS Busan show

Police deployed 70 officers for a focused crackdown and arrested 11—using tactics including a threefold markup aimed at foreigners and wristband cutting to conceal the scheme
Black hands targeting a global festival, 'BTS' Busan show 'ticket scalping' operation smashedThe 'BTS' Busan stop of its world tour drew intense global attention. Behind the glitz, illegal 'ticket scalping' deals aimed at foreign visitors were spotted by police watching closely.
| James choi
BTS Busan Concert Delayed by 1 Hour as HYBE Apologizes, New Song Surges to No. 1

BTS Busan Concert Delayed by 1 Hour as HYBE Apologizes, New Song Surges to No. 1

The debut 13th-anniversary single sweeps No. 1 across 79 countries
The King of Global Pop and the Painful Growing Pains Behind a Glorious ReturnIs It an Art of Waiting, or a Predictable Operational Fumble. Busan Asiad Main Stadium, where fans from around the world have gathered.
| James choi
BTS Keeps the Afterglow Going With Busan Shows…Lotte Cinema Hosts Late-Night Screenings for ARMY

BTS Keeps the Afterglow Going With Busan Shows…Lotte Cinema Hosts Late-Night Screenings for ARMY

Recliner seats will be kept available for rest until 7 a.m. the next day after the film screenings at the Busan flagship store on the 12th and 13th…A late-night haven for ARMY at home and abroad
A theater wrapped in a violet tide—‘Purple Night in Busan’ for ARMYMore than just a viewing experience, it’s a place for complete rest. Lotte Cinema has unveiled an unprecedented late-night sanctuary built for the world’s ‘ARMY’.
| James choi
Busan Station opens “BTS Welcome Center” for 5 days — Hive’s official stamp rally

Busan Station opens “BTS Welcome Center” for 5 days — Hive’s official stamp rally

Hive’s official stamp rally, K-beauty experiences, and a variety of traditional performances will greet visitors.
Busan, a holy site for global fandoms, and the “Welcome Center” at its heartThe Busan Metropolitan City and the Busan Tourism Organization will operate a once-in-a-generation hospitality hub at Busan Station’s “Busan Eurasia Platform” from the 5th to the 21st.
| James choi
BTS Reunites as a Full Group to Return for 'BTS Festa' Held for 2 Weeks, Fueled by Its Busan Concert

BTS Reunites as a Full Group to Return for 'BTS Festa' Held for 2 Weeks, Fueled by Its Busan Concert

The 13th-anniversary celebration '13(B)TS' runs online and offline, opening with the release of family photos Videos of songs from the regular 5th album and the officially released new Suga-produced track 'Come Over' will be unveiled in sequence The world tour kicks off at Busan Asiad Main Stadium on 12-13, sustaining the momentum from a North America run that drew 840,000 attendees
The group Bangtan Sonyeondan will hold 'BTS Festa' to mark its 13th anniversary since debut.'13 TS' title rolls out online and offline festival plans According to Big Hit Music, its agency, on June 1, Bangtan Sonyeondan will run the festival 'BTS Festa' for two weeks through both online and offline...
| Seongchan Eol