Search results for "Brand Power"

The film 〈Wicked: For Good〉 will premiere for the first time in the world in South Korea on November 19 , 2025. 〈Wicked: For Good〉 tells the story of the wicked witch 'Elphaba', who is no longer afraid of people's gaze, and the good witch 'Glinda', who is afraid of losing people's love, as they...

'The Tyrant's Chef' is showcasing the power of K-content to the world. tvN's weekend drama 'The Tyrant's Chef' has established itself as the best romantic comedy of 2025, captivating global viewers beyond domestic ratings and buzz, as well as OTT platforms both domestically and internationally.

The global girl group KATSEYE's GAP advertisement video is gaining attention. KATSEYE, a joint girl group by HYBE (Chairman Bang Si-hyuk) and Geffen Records, has not only hit major global charts but is also creating a new wave in the fashion industry.

The masterpiece 〈The Godfather〉 and 〈The Godfather 2〉 will be re-released in Korea this September and October. The films 〈The Godfather〉 and 〈The Godfather 2〉 are considered the greatest masterpieces in film history, depicting the epic saga of the Corleone family, who rose from nothing to dominate...

Taylor Content Editor Hong SeonThe fourth week of August brings a bountiful harvest of dramas on OTT platforms. Original series from each platform are pouring out, and new dramas are set to air around the same time on broadcasting stations.

Global pop star Taylor Swift surprised fans worldwide by opening pre-orders for her 12th album 'The Life of a Showgirl'. The pre-order, which took place exactly at 12:12 AM on August 12, is being highlighted as a testament to Swift's meticulous planning and her way of communicating with fans.

On August 28, 2025, the '7th Newsis Hallyu Expo' will be grandly held at the Lotte Hotel Crystal Ballroom in Sogong-dong, Seoul. This expo is establishing itself as an important platform to promote Korean culture and arts to the world.

BLACKPINK member Jennie's unique phrase t-shirt worn during her Paris trip has become a hot topic, recording a surge in sales. The t-shirt, featuring the bold message 'Did you get shot in the head? My dad is good at shooting' along with the Korean phonetic spelling 'kkabujimara', once again proves...

BLACKPINK's Jisoo adorned the stage at the Paris concert in a specially made outfit by Dior, once again drawing attention to the unique partnership between K-pop artists and global luxury brands. This collaboration, in which Dior's Creative Director Jonathan Anderson was directly involved, is being...

The experiential pop-up store of group BTS has proven the creative planning power of K-pop content by winning a prestigious design award.The agency Big Hit Music announced on the 31st that 'BTS Pop-Up: Monochrome' has won the Grand Prize in the Brand & Communication Design category at the renowned...