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SEVENTEEN Leads Global Cultural Exchange with 2026 World Tour Across Five Continents

SEVENTEEN Leads Global Cultural Exchange with 2026 World Tour Across Five Continents

SEVENTEEN Opens a 'New Horizon of K-Pop' with 2026 Five-Continent Tour! Fans are Bursting with Anticipation!
SEVENTEEN Opens a New Chapter in the 2026 World TourK-Pop boy group SEVENTEEN has announced a massive world tour covering all five continents in 2026. HYBE released a video teaser on August 1st through their official YouTube channel and social media, revealing plans for a large-scale performance...
| 엔터플레이
'HYBE's Companion' Colombian Band Morat Achieves First No. 1 on Billboard's 'Latin Airplay'

'HYBE's Companion' Colombian Band Morat Achieves First No. 1 on Billboard's 'Latin Airplay'

'Me Toca a Mí' Jumps 13 Spots to the Top...Record of 9.1 Million with a 64% Surge in Listenership
The Colombian four-member band Morat, in partnership with HYBE Latin America, has achieved its first No. 1 on the major U. S. Billboard charts, proving that the global expansion strategy of K-pop companies is also yielding results in the Latin music market.
| 엔터플레이
BTS's Agency Signs 'Historic Contract' with Hollywood Giant Studio... Declares Innovation in K-pop Movies

BTS's Agency Signs 'Historic Contract' with Hollywood Giant Studio... Declares Innovation in K-pop Movies

HYBE-Paramount, the First Major Hollywood Film Fully Produced in Korea, Promises Global Sensation
K-pop's largest agency, HYBE, announced on the 23rd that it will collaborate with Hollywood major studio Paramount Pictures to co-produce a K-pop themed feature film. This marks the first instance of a Hollywood major studio fully producing a film in Korea, shocking the industry.
| 엔터플레이
'BTS', Perfect Homage to the Film 'Oldboy'... The Second Chapter That Dominates Global Charts

'BTS', Perfect Homage to the Film 'Oldboy'... The Second Chapter That Dominates Global Charts

A teaser video for the title track from the fifth full-length album, '2.0,' recreates iconic scenes from 'Oldboy.' After taking over the Billboard charts, it draws worldwide attention with a daring new direction!
'BTS' pays perfect tribute to the film 'Oldboy'. . . the second chapter that dominates the global chartsThe global top-tier group 'BTS' captivated audiences worldwide with a flawless tribute to 'Oldboy', the masterpiece of Korean film history directed by Park Chan-wook.
| James choi
‘BTS 방탄소년단’, With Regular Album No. 5 ‘Arirang’—Simultaneously Topping ‘Billboard’… A New Chapter in K-Pop History

‘BTS 방탄소년단’, With Regular Album No. 5 ‘Arirang’—Simultaneously Topping ‘Billboard’… A New Chapter in K-Pop History

Overcoming limited eligible downloads and exclusion from YouTube, they also reached No. 1 on the ‘Hot 100.’ From mid-tier hip-hop idol groups to No. 1 on Billboard’s singles and albums—then, after completing military service, returning to No. 1 again. “BTS, as a global pop artist—BTS itself is a genre… ‘ARMY’ is a community of values that goes beyond consumers.”
BTS Sweeps ‘Billboard’ at the Same Time With Regular Album No. 5 ‘Arirang’… A New History for K-PopAs Korea’s top global group, BTS, they pulled off an exceptional feat with their fifth regular album, ‘Arirang’—simultaneously claiming No. 1 on the U. S.
| James choi
'Baby Shark' Pinkfong Unveils 'Red Rex,' Office Comedy Animation Resonating With 2030 Working Adults

'Baby Shark' Pinkfong Unveils 'Red Rex,' Office Comedy Animation Resonating With 2030 Working Adults

A collaboration with HYBE’s Superton on AI voice technology. It has surpassed 21 million TikTok views, drawing global MZ audiences
'Baby Shark' The Pinkfong Company Turns Toward MZ Office Workers 'Red Rex' Unveiled A global phenomenon, 'Baby Shark'—The Pinkfong Company’s signature IP has expanded beyond children’s content, introducing a brand-new intellectual property , 'Red Rex', aimed squarely at 2030 MZ-generation office...
| James choi
[Corporate Issue] BTS Comeback Fever Continues…Dreamage’s “In the Seom” Offline Event Held in Seochon

[Corporate Issue] BTS Comeback Fever Continues…Dreamage’s “In the Seom” Offline Event Held in Seochon

Runs for two days from April 10…Pre-registration and plenty of on-site goods benefits
BTS celebrates their comeback with Dreamage—its special offline event is officially announcedDreamage, a game business affiliate of HYBE, is hosting a special offline event for the global group BTS to celebrate their comeback, centered on the mobile match-3 puzzle game In the Seom with BTS.
| James choi
[Culture &] Lee Soo-man, Founder of SM, Returns to K-pop in Full Force… Hosts an A2O Audition

[Culture &] Lee Soo-man, Founder of SM, Returns to K-pop in Full Force… Hosts an A2O Audition

The 3-year non-compete clause agreed with HYBE has been lifted. After launching A2O Entertainment, he is holding a large-scale audition, marking a return to K-pop.
'K-pop' maestro 'Lee Soo-man', returning to Korea after 3 years. . . 'A2O Entertainment' steps in'SM Entertainment' founder and producer 'Lee Soo-man' is breaking a three-year hiatus and making an immediate return to the domestic 'K-pop' market.
| James choi
The Fusion of Tradition and Modernity in BTS's Art: Netflix X BTS Epic Comeback Live 'Arirang' Comes

The Fusion of Tradition and Modernity in BTS's Art: Netflix X BTS Epic Comeback Live 'Arirang' Comes

On the 19th, the press conference for Netflix 'BTS Comeback Live: Arirang' was successfully held at CineCube Gwanghwamun. VP Brandon Riegg and Executive Producer Garrett English attended, showcasing an unprecedented event that integrates modernity and tradition, celebrating BTS's complete group return after four years with 100,000 on-site viewers and Netflix audiences worldwide on the 21st at Gyeongbokgung.
Netflix and BTS have unveiled details about 'BTS Comeback Live: Arirang,' which has generated excitement worldwide. On March 19th, Netflix held a press conference for 'BTS: The Live' at CineCube Gwanghwamun located in Jongno, Seoul.
| Seongchan Eol
KATSEYE, the 'Dream Stage' That Shook South America... Uniting with 100,000 Audiences in Argentina and Chile

KATSEYE, the 'Dream Stage' That Shook South America... Uniting with 100,000 Audiences in Argentina and Chile

Attracting 100,000 audiences in Argentina... The spectacle of full audience sing-alongs from ‘Debut’ onwards
Global group KATSEYE has made a strong mark on the South American music scene, heating up the nights in Argentina and Chile. KATSEYE took the stage at ‘Lollapalooza South America’ on the 13th and 14th , passionately connecting with local fans.
| Kim Ji-yeon