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BTS's Agency Signs 'Historic Contract' with Hollywood Giant Studio... Declares Innovation in K-pop Movies

BTS's Agency Signs 'Historic Contract' with Hollywood Giant Studio... Declares Innovation in K-pop Movies

HYBE-Paramount, the First Major Hollywood Film Fully Produced in Korea, Promises Global Sensation
K-pop's largest agency, HYBE, announced on the 23rd that it will collaborate with Hollywood major studio Paramount Pictures to co-produce a K-pop themed feature film. This marks the first instance of a Hollywood major studio fully producing a film in Korea, shocking the industry.
| 엔터플레이
ENHYPEN’s Evan to Appear at the Grammy Museum ‘Spotlight’

ENHYPEN’s Evan to Appear at the Grammy Museum ‘Spotlight’

Following DEUTCHII and KATSEYE, the global act delivers a live performance of a new song at a special Grammy stage on Sept. 14
Targeting the global pop scene head-on, the next-generation icon chosen by the GrammysEvan, an artist from the group ENHYPEN, is pushing firmly into the heart of the global music market. According to his agency, Belift Lab, Evan will make a surprise appearance on the 'Spotlight' stage, set to be...
| James choi
U-Know Yunho Concert Changes Venue in Jamsil After ‘Ballot Box Protest’ Fallout

U-Know Yunho Concert Changes Venue in Jamsil After ‘Ballot Box Protest’ Fallout

As protests near Olympic Park drag on, the performances move urgently from 17 to 19 to a new venue; other events are hit too
The unprecedented ‘ballot box shutdown protest’ butterfly effect… a booking crisis hits K-pop’s holy sitesTVXQ member 'U-Know' encountered an unexpected external obstacle. He made the unprecedented decision to urgently change the venue for his solo concert in the wake of the seemingly endless...
| James choi
ENHYPEN rolls out a full-scale brand overhaul with a 6-member reorganization…sets off anew with August mini album No. 8 ‘THE SIN : BLISS’

ENHYPEN rolls out a full-scale brand overhaul with a 6-member reorganization…sets off anew with August mini album No. 8 ‘THE SIN : BLISS’

'Multidimensional solidarity' as a core value that goes beyond ‘connection’—launches a brand renewal, opens a new logo and symbols After growing into a dark fantasy narrative following its debut on Mnet’s ‘I-LAND,’ ENHYPEN reorganizes as a six-member unit after Heeseung’s departure The group is set to release its eighth mini album, ‘THE SIN : BLISS,’ in August and is pushing harder toward a leap as a global artist
ENHYPEN has carried out a brand overhaul to reset the team’s vision and direction.‘Multidimensional solidarity’ beyond connection…announces a new vision Belift Lab said on the 29th that ENHYPEN—Jungwon, Jay, Jake, Sunghoon, Sunoo, and Ni-ki—completed a brand renewal with the aim of strengthening...
| Seongchan Eol
LE SSERAFIM Dresses Up BlizzCon 2026’s Closing Show…Promises a U.S. Set After Three Years

LE SSERAFIM Dresses Up BlizzCon 2026’s Closing Show…Promises a U.S. Set After Three Years

LE SSERAFIM will take the main stage at the world-class game festival held in Anaheim, California, on Sept. 12-13. Following its 2023 debut appearance—first for a K-pop act—and the success of “Perfect Night,” the group now adds “So Cynical” in 2025 to strengthen ties. After wrapping up BlizzCon, LE SSERAFIM will immediately launch a massive world tour, stopping in nine North American cities including Los Angeles.
LE SSERAFIM will take the stage at BlizzCon for the first time in three years.A Main Closing-Show Slot at the World’s Biggest Game Festival On the 25th , game maker Blizzard Entertainment said LE SSERAFIM (Kim Chaewon, Sakura, Huh Yunjin, Kazuha, Hong Eunchae) will appear as a closing-performance...
| Seongchan Eol
Bus Zone Protest Disrupts Voting Site in Jamsil

Bus Zone Protest Disrupts Voting Site in Jamsil

The Jamsil demonstrations drag on, forcing the cancellation of major events including a Seoul encore concert.
An unprecedented shutdown that paralyzes Olympic Park marks the opening act of a chain reaction hit to the culture worldThe dazzling finale of Janggu’sin’s ‘Park Seojin’ was ultimately shipwrecked, swept away by external waves.
| James choi
[Photo &] BTS Stitched the Skies Over Busan’s Gwangalli Beach…A Historic Drone Light Show With 1,000 Drones

[Photo &] BTS Stitched the Skies Over Busan’s Gwangalli Beach…A Historic Drone Light Show With 1,000 Drones

Faces of the seven members and a dazzling display of light—an unforgettable Busan night over the sea
Tearing Through the Dark With 1,000 Stars, Taking Over Busan’s NightOn the night of the 13th, above the Gwangalli Beach seawater area in Suyeong-gu, Busan, the sky turned into a giant canvas. It was a moment when a special drone show—planned to commemorate the Busan concert of “BTS”—commanded the...
| James choi
ILLIT Sells Out All Seats for Hong Kong Stop Before First Solo Tour, Expands to 15 Shows in 7 Cities Worldwide

ILLIT Sells Out All Seats for Hong Kong Stop Before First Solo Tour, Expands to 15 Shows in 7 Cities Worldwide

Hong Kong Asia tour general ticket sales sell out all seats as the company adds dates for Aug. 22-23 beyond the originally planned single performance With more limited view seats opening in Seoul and Japan and strong ticket demand, the group hits the road starting in Aichi on the 13th with a full sweep of the islands Along with the tour success, mini-album No. 4 title track “It’s Me” scores a major run, entering the U.S. Billboard and YouTube global charts for a fifth straight week
The group ILLIT has sold out every date of its first tour in Hong Kong.All seats sell out for the Hong Kong show and an extra date added urgently On the 12th, according to Belift Lab, a label under HYBE, ILLIT (Yoon Ah, Minju, Moka, Wonhee, Iroha)’s entry tickets for its Asia tour Hong Kong...
| Seongchan Eol
Stray Kids and Jennie Captivate New York With a Surprise Release of an Unannounced New Song…Stray Kids and Jennie Line Up as Headliners for the ‘Governors Ball 2026’ Music Festival

Stray Kids and Jennie Captivate New York With a Surprise Release of an Unannounced New Song…Stray Kids and Jennie Line Up as Headliners for the ‘Governors Ball 2026’ Music Festival

Stray Kids and Jennie. Jennie unveils an unreleased new song, and then comes Catseye—proof of K-pop’s clout.
K-wave flowing through the heart of New York—and its king and queen at the centerIn New York, the birthplace of pop, and especially in one of the city’s most acclaimed summer music festivals, ‘Governors Ball Music Festival 2026’ has evolved into the perfect arena for ‘K-pop.
| James choi
Busan Station opens “BTS Welcome Center” for 5 days — Hive’s official stamp rally

Busan Station opens “BTS Welcome Center” for 5 days — Hive’s official stamp rally

Hive’s official stamp rally, K-beauty experiences, and a variety of traditional performances will greet visitors.
Busan, a holy site for global fandoms, and the “Welcome Center” at its heartThe Busan Metropolitan City and the Busan Tourism Organization will operate a once-in-a-generation hospitality hub at Busan Station’s “Busan Eurasia Platform” from the 5th to the 21st.
| James choi