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Jung Ho-yeon Drives a Stella for a Drift…Hyundai in Na Hong-jin’s Film “Hope” Releases Behind-the-Scenes Action Video “Sung-ae”

Jung Ho-yeon Drives a Stella for a Drift…Hyundai in Na Hong-jin’s Film “Hope” Releases Behind-the-Scenes Action Video “Sung-ae”

High-level car chases even before he got his Class 1 license. In Na Hong-jin’s new work “Hope,” the film showcases the performance of the beloved Hyundai Stella, resurrected as a police car in the memories.
Na Hong-jin, the director who represents Korea’s unmatched auteur tradition, has finally unveiled his new film Hope . Released on Jan. 15, the movie seized theaters immediately, and it is a science fiction action thriller that depicts a desperate human battle against an unknown presence in the...
Dynamic Duo Performances—Plus Fireworks: Inje Motorsport’s Hyundai N Festival Kicks Off

Dynamic Duo Performances—Plus Fireworks: Inje Motorsport’s Hyundai N Festival Kicks Off

Free event at Inje Speedium for two days starting on the 11th. Recommendations for a family weekend culture, with Dynamic Duo performances, night races, and shuttle bus service
The evolution of motorsports: An overwhelming spectacle that lights up the circuit on a midsummer night The '2026 Hyundai N Festival' Round 3 of Korea’s largest-scale one-make race, expanding the horizons of South Korean motorsports, kicks off at Inje Speedium in Gangwon Province with an imposing...
Hwang Jung-min’s “Stella” Becomes a Police Car: Hyundai Sponsors Noh Hong-jin’s “Hope” in Competition at Cannes

Hwang Jung-min’s “Stella” Becomes a Police Car: Hyundai Sponsors Noh Hong-jin’s “Hope” in Competition at Cannes

In Noh Hong-jin’s new film “Hope,” Hwang Jung-min and Jung Ho-yeon’s police car is “Stella”—a key on-screen object poised to captivate global audiences while past heritage meets today’s art
'Stella' Walks the Cannes Red Carpet: 'Hyundai Motor'’s Meticulous Cultural Ambassador Strategy As the new work 'Hope' by master filmmaker 'Noh Hong-jin' entered the competitive section of the 79th Cannes Film Festival and drew global attention, an unexpected scene-stealer stepped in.
Genesis marks a decade on cinema’s biggest stage with first appearance of ‘GV90 Neolun’

Genesis marks a decade on cinema’s biggest stage with first appearance of ‘GV90 Neolun’

Deploys more than 100 official vehicles and exclusively supports ‘Flesh Impact,’ a short film marking Marilyn Monroe’s centennial
Off-screen star: flagship SUV commands the film festival spotlight Genesis said on the 7th that it is officially sponsoring the 31st Busan International Film Festival, marking a milestone with a decade of consecutive partnership.
Hyundai’s ‘The Studio’ reveals 12-year story, documentary film opens… Why 1.3 million people visit each year

Hyundai’s ‘The Studio’ reveals 12-year story, documentary film opens… Why 1.3 million people visit each year

Documentary directed by Jeong Da-woon opens on the 21st, spotlighting the architectural value of six global locations
Hyundai Motor has brought 12 years of innovation at 'Hyundai Motorstudio' to the screen. The feature-length documentary 'The Studio: From Space on Wheels to Space on Land' officially opens on the 21st. A cultural melting pot beyond cars: The aesthetics of six locations around the world Since...
15th Swedish Film Festival opens; Seoul-set 'Seven Steps' screens on 8th

15th Swedish Film Festival opens; Seoul-set 'Seven Steps' screens on 8th

Nine films to screen in four cities, including Seoul
Festival runs through the 20th in four cities, with nine films including documentaries The '15th Swedish Film Festival', known for the cool Nordic sensibility and deep insight into the human psyche that define Swedish cinema, opens in grand fashion on the 8th.
Genesis to Provide Production Support for Marilyn Monroe’s 100th Anniversary Film, Set for Its First Look in Venice in September

Genesis to Provide Production Support for Marilyn Monroe’s 100th Anniversary Film, Set for Its First Look in Venice in September

Dakota Johnson and Ellen Burstyn star, with Maggie Gyllenhaal directing… new film “Flesh Impact”
Genesis unveils “Flesh Impact” for Marilyn Monroe’s 100th anniversary… bringing Marilyn back to the screen Directed by Maggie Gyllenhaal and starring Dakota Johnson, debuting at the 2026 Venice International Film Festival in September A reimagining of a timeless icon, a new grammar of luxury to be...
[BIFAN 2026] Enjoy Bucheon 30 Years 100 Times ③ Lee Choon-yeon Film Award returns, new International Federation of Film Critics prize, and the July Carnival

[BIFAN 2026] Enjoy Bucheon 30 Years 100 Times ③ Lee Choon-yeon Film Award returns, new International Federation of Film Critics prize, and the July Carnival

Kim Se-hoon and Gu Jeong-a will receive the “Lee Choon-yeon Film Award,” and a “FIPRESCI Award for International Film Critics” will also be introduced (FIPRESCI Award).
Two awards will be newly introduced. The 30th Bucheon International Fantastic Film Festival (executive committee chair Shin Cheol, BIFAN) will bring back the “Lee Choon-yeon Film Award” this year and also introduce the “International Federation of Film Critics Award” .
Jeonju Film Festival Attendees Can Ride Hyundai’s Hydrogen Electric Bus for Free—50 Trips per Day

Jeonju Film Festival Attendees Can Ride Hyundai’s Hydrogen Electric Bus for Free—50 Trips per Day

Hyundai’s Jeonju Plant Provides Complimentary Hydrogen Electric Buses Connecting Jeonju Station and the Event Venue, Along With Eco-Friendly Experience
'Hyundai Motor'’s cutting-edge 'hydrogen electric bus' will be put into service as a key means of transportation for 'Jeonju International Film Festival' attendees. World-class eco-friendly technology combined with cultural and arts events presents a new paradigm.
[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...