Search results for "Commercial Value"

BTS Jin Selected as the Face of Dongwon Tuna's New Advertisement... Proving 'Big Catch' Brand Power

BTS Jin Selected as the Face of Dongwon Tuna's New Advertisement... Proving 'Big Catch' Brand Power

A Global Star's Challenge in Tuna Advertising, Forecasting 'Big Success' for Both Brand and Artist
BTS Jin has been selected as the new advertisement model for Dongwon Tuna, drawing attention with a unique brand collaboration. Dongwon F&B announced on the 25th that they have chosen BTS's Jin, a global K-POP idol group member, as the new brand model for Dongwon Tuna.
“Figure Skating Star” Cha Jun-hwan Signs an Exclusive Contract With Fantagio... A Preview of Global Synergy Across Content and Broadcasting

“Figure Skating Star” Cha Jun-hwan Signs an Exclusive Contract With Fantagio... A Preview of Global Synergy Across Content and Broadcasting

Cha Jun-hwan, a representative figure skater on South Korea’s national team, has joined Fantagio, a full-service entertainment agency that also represents Kim Sun-ho and Lee Sung-kyung. Rather than simply expanding the range of activities, the plan is to build Cha Jun-hwan’s distinct storyline and brand value over the long term. With his approachable, public-friendly charm—he began his career as a child actor—expectations are high for him to shine in many areas beyond sports, including advertising and broadcasting.
Cha Jun-hwan has joined Fantagio, setting the stage for a variety of activities.On April 3, Fantagio announced its exclusive contract with Cha Jun-hwan. Figure skating athlete Cha Jun-hwan has served as a national team representative in figure skating since 2015, and he has also steadily appeared...
'BTS' Returns, Shaking Up the Global OTT Ecosystem…Intense Competition for Live Content

'BTS' Returns, Shaking Up the Global OTT Ecosystem…Intense Competition for Live Content

18.4 million viewers in just 24 hours from the first-ever live stream by a single artist. New app installs surge twofold as the world turns the page on global OTT live content!
'BTS' Returns, Upending the Global OTT EcosystemAn unprecedented record has been set. The 'BTS' comeback concert at Gwanghwamun completely flipped the landscape of the global OTT market. This live broadcast, planned by 'Netflix' as the first-ever initiative by a single artist, pulled in an...
Film Critic Im Jae-cheol Passes Away… A Key Figure Who Led Film Production, Distribution, and Criticism

Film Critic Im Jae-cheol Passes Away… A Key Figure Who Led Film Production, Distribution, and Criticism

Operating the film company Emotion Pictures; launched Film Culture and founded Film Forum… Age 65
Film critic Im Jae-cheol, who helped cultivate the foundation for art films by bridging criticism and hands-on work in the Korean film industry, has died. According to his family and others on the 23rd, he collapsed about two months ago and had been receiving treatment, before passing away the...
The legendary rom-com “200 Pounds Beauty” is reborn as a K-animation after 20 years

The legendary rom-com “200 Pounds Beauty” is reborn as a K-animation after 20 years

Episode Company (CarrieSoft) to Launch Global IP Business in Full Force… A Major Project Aiming for “the Next K-Pop Demon Hunters”
The voice of “Hanna,” which swept theaters back in 2006, echoes again in animation beyond the passage of 20 years. On the 23rd, Episode Company announced that it secured the license for the legendary romantic comedy IP 〈200 Pounds Beauty〉 and has begun in earnest work on a global K-animation...
2026 98th Academy Awards, Cineplay's Predictions for Major Category Winners

2026 98th Academy Awards, Cineplay's Predictions for Major Category Winners

The American Academy Awards, a film festival that serves as a small talk topic for filmmakers, audiences, and cinephiles, is just around the corner. The 98th Academy Awards will be held on March 15 local time, and at 7:30 AM on March 16 Korean time, at the Dolby Theatre in Hollywood, Los Angeles.
BLACKPINK x National Museum of Korea, First Large-Scale Collaboration in K-Pop... Promoting Cultural Heritage

BLACKPINK x National Museum of Korea, First Large-Scale Collaboration in K-Pop... Promoting Cultural Heritage

Project to Celebrate the Release of Mini Album 'DEADLINE'... Participation of 8 Audio Docent Artifacts
The group BLACKPINK is stepping up as ambassadors to promote our traditional cultural heritage to the world, partnering with the National Museum of Korea to present an unprecedented large-scale collaboration project. ◆ The First K-Pop Star Collaboration with the National Museum of Korea. . .
Seoul City Announces Safety Measures for BTS Gwanghwamun Concert... Non-stop Subway Service and Overcharging Crackdown

Seoul City Announces Safety Measures for BTS Gwanghwamun Concert... Non-stop Subway Service and Overcharging Crackdown

Mayor Oh Se-hoon: "A National Festival for Everyone"... Traffic Control Around Gwanghwamun on March 21
Ahead of BTS's comeback concert at Gwanghwamun Square on March 21, Seoul City has begun to prepare comprehensive measures for large crowd management and the protection of foreign tourists.Mayor Oh Se-hoon chaired a meeting on March 4 at Seoul City Hall to discuss comprehensive response plans for...

"Personal Business NO"... Jang Wonyoung's 'Forever: Cherry' Trademark Application Clarified by Agency

Starship stated, "It's just a brand collaboration project... to prevent commercial appropriation"
Jang Wonyoung of the group IVE has drawn a line regarding the rumors of her 'personal business venture' sparked by her trademark application.◆ What is 'Forever: Cherry'? According to the patent information search service KIPRIS on the 28th, a trademark application for the name 'FOREVER:CHERRY' and...
'Project Y' Han So-hee①

'Project Y' Han So-hee① "I wanted to challenge myself knowing there would be risks; if not now, I felt I might never get another chance at this script"

Han So-hee opened her diary for the interview. Filled with honest thoughts and various drawings, her diary contained the note, "〈Project Y〉 interview day. I want to make a business card too. I want to give out a business card as well.