Search results for "Fan Marketing"

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...
Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Building a model lineup with Kickflip and Hats to Hearts... Accelerating the attraction of multinational tourists from Japan and China
Lotte Duty Free has reappointed the girl group aespa as its global model, significantly strengthening its K-Pop-centered marketing strategy.On the 9th, Lotte Duty Free announced that it has selected aespa as its global model and has built a K-Pop model lineup alongside Kickflip and Hats to Hearts,...
‘Beautiful Early Evening Moon’ Japanese ultra-premium romance set to land in Korea in November!

‘Beautiful Early Evening Moon’ Japanese ultra-premium romance set to land in Korea in November!

A story of how a boy everyone calls “prince,” and a girl, through each other, finally learn what real love feels like.
This newly released 〈Beautiful Early Evening Moon〉 launch teaser opens with a cross-cut of Kohaku saying, “I don’t know things like love,” and Yoi saying, “Love like that doesn’t fit me.” Yoi draws everyone’s admiration with her neat looks and steadfast heart, but unlike that image—and unlike...
[World Cup Star] Son Heung-min Perfectly Recreates Haaland’s Celebration… Striker 'Atlas'

[World Cup Star] Son Heung-min Perfectly Recreates Haaland’s Celebration… Striker 'Atlas'

In the Round of 16 match between Brazil and Norway, delivers the match ball to the referee and Son Heung-min and Haaland demonstrate their celebrations… Proves future robotics technology prowess
A steel striker that dominates the pitch—The moment the future becomes realThrough Boston Dynamics’ humanoid robot 'Atlas ', Hyundai Motor imprinted its overwhelming 'Robotics ' technology on the world stage that is the biggest sports event on the planet, the 2026 North America and Central America...
[Joo Sung-cheol’s Locker] Watching “Marty Supreme,” Recalling Yoon Nam-gyu’s Penholder Table Tennis Racket

[Joo Sung-cheol’s Locker] Watching “Marty Supreme,” Recalling Yoon Nam-gyu’s Penholder Table Tennis Racket

I get hooked on objects shown in movies. I can’t help but wonder why the director, the cinematographer, the production designer—or even the actor—put that item in front of the camera. “Joo Sung-cheol’s Locker” is a record of the movie objects that landed softly in my eyes.
〈Marty Supreme〉 is a table tennis movie. For Korean film fans, the Sharpdy brothers are well known for 〈Heaven Knows What〉(2014), 〈Good Time〉(2017), and 〈Uncut Gems〉(2019), but 〈Marty Supreme〉 is a feature film that older brother Josh Safdie directed on his own for the first time in nearly 10 years.
Disney’s “Moana” Unveils Special World Cup Poster for the 2026 North American World Cup

Disney’s “Moana” Unveils Special World Cup Poster for the 2026 North American World Cup

Hey-Hey draws attention atop a soccer ball—“Moana,” set to hit theaters in July, joins the frenzy for the 2026 World Cup
The explosive synergy between a truly global sports spectacle and Hollywood’s biggest studio has finally been unveiled. Disney’s ocean adventure blockbuster “Moana” is upending the summer theater landscape with a surprise reveal of a special poster targeting “the 2026 FIFA North American World...
ATEEZ Pop-Up Set to Open … Hyundai Department Store’s The Hyundai Seoul Hosts a Record-Setting “K-Content Fair” KPOP, Kfood, KBeauty

ATEEZ Pop-Up Set to Open … Hyundai Department Store’s The Hyundai Seoul Hosts a Record-Setting “K-Content Fair” KPOP, Kfood, KBeauty

From the 20th, a major K-pop pop-up and a full lineup of K-food and beauty goods are all under one roof, with generous perks.
The Hyundai Seoul, Evolving Into the Heart of K-Culture, Brings in a Mega Pop-Up With Unmatched ScaleThe Hyundai Seoul is poised to move beyond being just a shopping destination and emerge as a global K-culture landmark.
K-pop ‘The Small-Agency Miracle’ Is Taking Shape… Ministry Confirms Annual Support of 300 Million Won for 10 Teams, Including Récenner

K-pop ‘The Small-Agency Miracle’ Is Taking Shape… Ministry Confirms Annual Support of 300 Million Won for 10 Teams, Including Récenner

The Ministry of Culture, Sports and Tourism and KOCCA launch a new ‘Global Leap Support’ program—providing up to 3 years of autonomous backing such as overseas marketing.
The cultural power race of the 21st century is no longer the exclusive domain of giant capital. The ‘K-pop’ phenomenon that mega agencies have led has now reached a structural paradigm shift. The government’s newly launched ‘Global Leap Support for Small Agencies’ is not just a financial handout—it...
Paramount Unveils “Bong” Shaped Popcorn Tins for “Scary Movie 6,” Raising the Bar for Wild Merch That’s Got Theaters and Fans Reacting

Paramount Unveils “Bong” Shaped Popcorn Tins for “Scary Movie 6,” Raising the Bar for Wild Merch That’s Got Theaters and Fans Reacting

A daring design in the form of a glass water-pipe made for smoking… “A popcorn tin the theaters can’t handle” After noise-marketing rumors are swept aside, director Michael Tiddes personally signs off: “This is real!” North America release set for June 5… Wayan brothers, Anna Faris, and Regina Hall return as the franchise’s original lineup after 26 years
View this post on Instagram Shared post by Kode Abdo (@bosslogic) Ahead of its release, the legendary parody comedy franchise “Scary Movie 6” has unveiled game-changing merchandise that’s set to flip the theater scene on its head, sparking explosive reactions both online and offline.
Hana Card:

Hana Card: "Foreigners came to see BTS and spent 55.5 billion won"... a sharp 807% spike in sales at nearby retail districts

Average spending per person: 1.85 million won... Card payments at local businesses around the venue—like convenience stores and cafes—rose as much as 12 times, highlighting K-pop’s economic impact
'BTS ripple effects' 55. 5 billion won, the industrial value of 'K-pop' that shook GoyangThe performance by the group 'BTS' at Goyang Sports Complex Stadium proved that, beyond a simple cultural event, it delivered a massive 'economic ripple effect'.