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[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...
Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Building a model lineup with Kickflip and Hats to Hearts... Accelerating the attraction of multinational tourists from Japan and China
Lotte Duty Free has reappointed the girl group aespa as its global model, significantly strengthening its K-Pop-centered marketing strategy.On the 9th, Lotte Duty Free announced that it has selected aespa as its global model and has built a K-Pop model lineup alongside Kickflip and Hats to Hearts,...
ENHYPEN Named New Face of Shilla Duty Free as Brand Steps Up Global Marketing

ENHYPEN Named New Face of Shilla Duty Free as Brand Steps Up Global Marketing

Global K-pop group ENHYPEN named official promotional models for Shilla Duty Free Riding No. 1 Billboard 200 debut and five consecutive double-million-selling albums, group to expand engagement with customers overseas Brand to launch diverse global campaigns spanning online and offline promotions, digital content and more
The group ENHYPEN has been named the new face of Shilla Duty Free, underscoring its global influence. ENHYPEN named Shilla Duty Free's signature global face Shilla Duty Free and ENHYPEN's agency, BELIFT LAB, said on the 4th that the two companies signed a memorandum of understanding on the 26th of...
Toronto declares ‘BTS Weekend’ as tour fever grips city; ‘BTS Boulevard’ unveiled for a month

Toronto declares ‘BTS Weekend’ as tour fever grips city; ‘BTS Boulevard’ unveiled for a month

Nathan Phillips Square lit in purple and part of Yonge Street temporarily renamed; both concert dates sell out
BTS’ ‘Arirang’ captivates Toronto, with dedicated red boulevard open for a monthBoth dates on the 22nd and 23rd sell out, as part of Yonge Street is unveiled as ‘BTS Boulevard’Toronto, Canada’s largest city, has transformed itself into a giant festival venue for BTS and the group’s world tour,...
2007 Korean Film 'D-War' Suddenly Rises to No. 2 on Netflix in Europe

2007 Korean Film 'D-War' Suddenly Rises to No. 2 on Netflix in Europe

The 2007 South Korean film 〈D-War〉 (also listed as 〈Dragon Wars〉) has reappeared on Netflix: after being released in 19 countries on Aug. 10, it reached No. 6 on FlixPatrol's movie popularity rankings. Its arrival on the streaming service was notable for several reasons.
“Bangbong” set to appear at Seokchon Lake starting the 14th... Lotte Department Store’s BigBang 20th anniversary project

“Bangbong” set to appear at Seokchon Lake starting the 14th... Lotte Department Store’s BigBang 20th anniversary project

For 10 days, the retailer will roll out a media exhibition and limited-edition goods across Lotte World Mall and AvenueEL in the area
When the retail industry and a symbol of K-pop come together, they build a massive cultural spectacle. Lotte Department Store will transform Seokchon Lake, Lotte World Mall, and the AvenueEL area into a setting for a major celebration from the 14th to the 23rd to mark the 20th anniversary of the...
‘Beautiful Early Evening Moon’ Japanese ultra-premium romance set to land in Korea in November!

‘Beautiful Early Evening Moon’ Japanese ultra-premium romance set to land in Korea in November!

A story of how a boy everyone calls “prince,” and a girl, through each other, finally learn what real love feels like.
This newly released 〈Beautiful Early Evening Moon〉 launch teaser opens with a cross-cut of Kohaku saying, “I don’t know things like love,” and Yoi saying, “Love like that doesn’t fit me.” Yoi draws everyone’s admiration with her neat looks and steadfast heart, but unlike that image—and unlike...
[World Cup Star] Son Heung-min Perfectly Recreates Haaland’s Celebration… Striker 'Atlas'

[World Cup Star] Son Heung-min Perfectly Recreates Haaland’s Celebration… Striker 'Atlas'

In the Round of 16 match between Brazil and Norway, delivers the match ball to the referee and Son Heung-min and Haaland demonstrate their celebrations… Proves future robotics technology prowess
A steel striker that dominates the pitch—The moment the future becomes realThrough Boston Dynamics’ humanoid robot 'Atlas ', Hyundai Motor imprinted its overwhelming 'Robotics ' technology on the world stage that is the biggest sports event on the planet, the 2026 North America and Central America...
[Joo Sung-cheol’s Locker] Watching “Marty Supreme,” Recalling Yoon Nam-gyu’s Penholder Table Tennis Racket

[Joo Sung-cheol’s Locker] Watching “Marty Supreme,” Recalling Yoon Nam-gyu’s Penholder Table Tennis Racket

I get hooked on objects shown in movies. I can’t help but wonder why the director, the cinematographer, the production designer—or even the actor—put that item in front of the camera. “Joo Sung-cheol’s Locker” is a record of the movie objects that landed softly in my eyes.
〈Marty Supreme〉 is a table tennis movie. For Korean film fans, the Sharpdy brothers are well known for 〈Heaven Knows What〉(2014), 〈Good Time〉(2017), and 〈Uncut Gems〉(2019), but 〈Marty Supreme〉 is a feature film that older brother Josh Safdie directed on his own for the first time in nearly 10 years.
Disney’s “Moana” Unveils Special World Cup Poster for the 2026 North American World Cup

Disney’s “Moana” Unveils Special World Cup Poster for the 2026 North American World Cup

Hey-Hey draws attention atop a soccer ball—“Moana,” set to hit theaters in July, joins the frenzy for the 2026 World Cup
The explosive synergy between a truly global sports spectacle and Hollywood’s biggest studio has finally been unveiled. Disney’s ocean adventure blockbuster “Moana” is upending the summer theater landscape with a surprise reveal of a special poster targeting “the 2026 FIFA North American World...