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After BTS’s Gwanghwamun Performance, Gyeongbokgung Welcomes 50,000 Visitors…A K-Traditional Culture Windfall

After BTS’s Gwanghwamun Performance, Gyeongbokgung Welcomes 50,000 Visitors…A K-Traditional Culture Windfall

After BTS’s Gwanghwamun performance, visitor numbers more than doubled… The Cultural Heritage Administration pushes to make palaces and royal tombs globally iconic destinations
BTS to Set Gwanghwamun Ablaze… A “BTS Special” ExplosionThe comeback concert by the group “BTS”, which lit up the Gwanghwamun area in Seoul, sparked a surge of interest in K-traditional culture. Immediately after the show, visitors to Gyeongbokgung Palace jumped to more than double the usual...
| James choi
'BTS' Returns, Shaking Up the Global OTT Ecosystem…Intense Competition for Live Content

'BTS' Returns, Shaking Up the Global OTT Ecosystem…Intense Competition for Live Content

18.4 million viewers in just 24 hours from the first-ever live stream by a single artist. New app installs surge twofold as the world turns the page on global OTT live content!
'BTS' Returns, Upending the Global OTT EcosystemAn unprecedented record has been set. The 'BTS' comeback concert at Gwanghwamun completely flipped the landscape of the global OTT market. This live broadcast, planned by 'Netflix' as the first-ever initiative by a single artist, pulled in an...
| James choi
BTS “Arirang” Takes Over Billboard—The Secret Behind Bang Si-hyuk’s Giant “Song Camp” That Won Over America

BTS “Arirang” Takes Over Billboard—The Secret Behind Bang Si-hyuk’s Giant “Song Camp” That Won Over America

From an American songwriting camp with well-known producers to Bang Si-hyuk’s “BTS tourism theory,” here’s what’s behind BTS topping the charts with their 5th studio album
Taking Over Billboard—BTS’s Secret Behind a Massive “song camp” in the U. S. BTS’s 5th studio album ‘Arirang’ has claimed the top spot on the U. S. Billboard charts. At the center of this unprecedented success is a large-scale “song camp” that took place on location in the United States.
| James choi
[Photo] BTS drives a “SWIM” boom across UK & U.S. charts… “Dynamite” surges 2x, heading for Billboard No. 1

[Photo] BTS drives a “SWIM” boom across UK & U.S. charts… “Dynamite” surges 2x, heading for Billboard No. 1

BTS heats up Gwanghwamun… Aiming for its seventh Billboard 200 No. 1 with its 5th full album, “ARIRANG.” With new Spotify records, a full sweep of UK and U.S. charts is expected.
BTS heats up Gwanghwamun, setting up a seventh overall No. 1 on “Billboard 200”BTS, the world’s top-tier group, is writing a new chapter in the global music market with its 5th full album “ARIRANG.” The large-scale comeback live held at Seoul’s Gwanghwamun Square on the 21st demonstrated the...
| James choi
[Photo&] BTS, a Gwanghwamun concert bathed in violet light…“Arirang” delivered to the world

[Photo&] BTS, a Gwanghwamun concert bathed in violet light…“Arirang” delivered to the world

BTS marks the release of its 5th studio album “ARIRANG” with a huge free comeback live, thrilling fans around the world
BTS, whose return painted Gwanghwamun Square in violet light—an epic homecomingBTS—global superstars (RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook)—took over Gwanghwamun Square, the very heart of South Korea, perfectly.
| James choi
A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

For the first time in four years, BTS returns as a full group and unveils the first live performance of their new song “Arirang” at Gwanghwamun, Korea’s iconic landmark—bringing it to the world for the first time. Netflix confirmed it will stream live in more than 190 countries, delivering a shared, simultaneous experience with the “Biggest Viewing Party on Earth.” Through close collaboration between HYBE and Netflix, the show will highlight harmony between tradition and modernity—previewing a cultural event that reflects the reach and stature of K-culture.
An unprecedented event is taking place in Korea—right in the heart of Seoul. BTS , who released a new album for the first time in four years, will present a live performance alongside Netflix at Seoul’s Gwanghwamun.
| Seongchan Eol
“An Album Rooted in BTS’s Origins” 'BTS Comeback Live: Arirang' — The Meaning of the New Album and Live Stage Ahead of the Event

“An Album Rooted in BTS’s Origins” 'BTS Comeback Live: Arirang' — The Meaning of the New Album and Live Stage Ahead of the Event

Ahead of 'BTS Comeback Live: Arirang,' Netflix and BTS shared the meaning behind the album and stage that BTS prepared. On March 20, Netflix held a press conference at Cine Cube Gwanghwamun in Jongno-gu, Seoul, for 'BTS: The Live.
| Seongchan Eol
The Fusion of Tradition and Modernity in BTS's Art: Netflix X BTS Epic Comeback Live 'Arirang' Comes

The Fusion of Tradition and Modernity in BTS's Art: Netflix X BTS Epic Comeback Live 'Arirang' Comes

On the 19th, the press conference for Netflix 'BTS Comeback Live: Arirang' was successfully held at CineCube Gwanghwamun. VP Brandon Riegg and Executive Producer Garrett English attended, showcasing an unprecedented event that integrates modernity and tradition, celebrating BTS's complete group return after four years with 100,000 on-site viewers and Netflix audiences worldwide on the 21st at Gyeongbokgung.
Netflix and BTS have unveiled details about 'BTS Comeback Live: Arirang,' which has generated excitement worldwide. On March 19th, Netflix held a press conference for 'BTS: The Live' at CineCube Gwanghwamun located in Jongno, Seoul.
| Seongchan Eol
[Culture&] BTS Members Answering Questions, Korea's 'Arirang'... The Sincerity Captured in the Title Track 'Swim'

[Culture&] BTS Members Answering Questions, Korea's 'Arirang'... The Sincerity Captured in the Title Track 'Swim'

Starting with an idea from Jungkook, the logo reflects Korea's spirit in the lyrics. The title track 'Swim' embodies the identity of the seven members for the ultimate BTS comeback!
Global top artist 'BTS' is making their return to the music scene with the surprise release of their 5th studio album 'Arirang' on the 20th. This new album has gained 'immense attention' in the global music market by adopting a representative folk song of Korea as its title.
| James choi
[Culture&] BTS

[Culture&] BTS "I'm excited to meet you all... Thank you to the police, firefighters, government, and local authorities"

BTS urged responsible viewing etiquette in preparation for large crowds.
BTS makes a comeback with their fifth album Arirang at Gwanghwamun. . . "Safety is our top priority"Global group BTS emphasized thorough safety measures alongside excitement just two days before their comeback performance at Gwanghwamun Square in Seoul.
| James choi