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ILLIT’s “Magnetic” Becomes Fastest K-Pop Song to Hit 900 Million Streams… Major Milestone Just Seven Months After Debut

ILLIT’s “Magnetic” Becomes Fastest K-Pop Song to Hit 900 Million Streams… Major Milestone Just Seven Months After Debut

Surpasses 900.35 Million Plays on Spotify, Makes Waves on Billboard’s Hot 100 and the Official Charts
A mega-hit song reshapes the global music landscape Girl group “ILLIT”’s debut song “Magnetic” has made K-pop history, surpassing 900 million cumulative plays on Spotify, the world’s largest music streaming platform.
ILLIT’s IROHA Performs Through Ankle Injury as Group Wraps Encore Show and Prepares for Comeback on the 26th

ILLIT’s IROHA Performs Through Ankle Injury as Group Wraps Encore Show and Prepares for Comeback on the 26th

IROHA sprained her ankle during concert rehearsal on the 18th but performed most of the show, determined to take the stage ILLIT wrapped its encore concerts at Incheon’s INSPIRE Arena and unveiled the full performance of new song “I’ll Arrest You” for the first time The group is gearing up for global activities, including a world tour in Japan in December, ahead of its fifth mini album BREAK EVEN, due out on the 26th
IROHA, a member of girl group ILLIT, injured her ankle during concert rehearsal but went on to complete the performance safely. BELIFT LAB, ILLIT’s agency, announced on Weverse, a fan community platform, on the 18th that IROHA sprained her ankle during rehearsal for that day’s encore show and...
ILLIT’s “Cherish” Crosses 200 Million Streams on Spotify, Marking Its Fourth Career Milestone

ILLIT’s “Cherish” Crosses 200 Million Streams on Spotify, Marking Its Fourth Career Milestone

As of the 9th, cumulative streams surpass 214,157,000, taking the group to its fourth peak in a run that follows “Magnetic”
Four straight mega hits following “Magnetic”… a super rookie reshaping the global music ecosystem The group ILLIT is back with yet another overwhelming golden tower of records, shaking up the global mainstream pop music market.
ILLIT Surprises with New Album Release on April 30, Following Successful First Solo Tour in Seoul

ILLIT Surprises with New Album Release on April 30, Following Successful First Solo Tour in Seoul

Surprise spoiler about the new album release at the end of the first solo tour 'PRESS START' concert held on the 14th and 15th Confirmed comeback with the new album 'MAMIHLAPINATAPAI', a word of South American origin, and the title track 'It’s Me' Proved solid 'ILLIT core' with sold-out performances in Seoul... Entering the countdown to comeback in April
The group ILLIT is drawing the attention of fans worldwide by announcing the release of a new album with a bold concept, right after successfully completing their first solo tour concert in Seoul. ◆ Surprise Announcement of New Album on April 30 and Confirmation of Title Track ILLIT, consisting of...
[Photo &] ILLIT Sells Out First Solo Concert... Kicks Off Global Tour in 7 Cities

[Photo &] ILLIT Sells Out First Solo Concert... Kicks Off Global Tour in 7 Cities

Showcasing over 20 diverse stages including 'Magnetic', continuing global tour until August
The Beginning of the Global Tour, 'ILLIT' Sells Out First Solo Concert Successfully The girl group 'ILLIT', approaching their 2nd anniversary, successfully completed their first solo concert. The 'ILLIT Live Press Start in Seoul', held on the 14th and 15th, recorded a complete sell-out immediately...
'Finding the Second Cat's Eye'... HYBE Audition 'World Scout: The Final Piece' Premieres in Japan on the 24th

'Finding the Second Cat's Eye'... HYBE Audition 'World Scout: The Final Piece' Premieres in Japan on the 24th

Le Sserafim and Ailet provide strong support... Who will be the protagonist to break through the 14,000 to 1 competition?
HYBE's new challenge to continue the success myth of the global girl group 'Cat's Eye ' is beginning. HYBE and Geffen Records announced that their second joint audition program 〈World Scout: The Final Piece (WORLD SCOUT: THE FINAL PIECE)〉 will premiere on the 24th at 8 PM on the Japanese OTT...
[Chua-young's Music Box] The Meta Representation of Subculture 'Cosmic Princess Kaguya!' with 'World Is Mine' and 'Reply'

[Chua-young's Music Box] The Meta Representation of Subculture 'Cosmic Princess Kaguya!' with 'World Is Mine' and 'Reply'

I get hooked on the music in movies. Music sometimes conveys the intimate emotions of characters that cannot be expressed through visible images and audible dialogues. It can also serve as a window to glimpse the hidden intentions of the creator. For me, understanding movie music was one way to connect with the film. 'Chua-young's Music Box' listens to the voice of the movie more closely through music. (P.S. I hope you read this while listening to the music.)
Japanese animator Shingo Yamashita, who gained recognition for directing various movie openings such as 〈Naruto: Shippuden〉, 〈Jujutsu Kaisen〉 Season 1, and 〈Chainsaw Man〉, has created his ambitious debut work. The Netflix feature animation 〈Cosmic Princess Kaguya.
ILLIT Holds First Tour 'PRESS START♥'... Kicking Off in Seoul in March

ILLIT Holds First Tour 'PRESS START♥'... Kicking Off in Seoul in March

Touring 7 Cities Domestically and Internationally... A Grand Journey Connecting Seoul, Japan, and Hong Kong
The group ILLIT is embarking on their first tour after debut, starting a global journey. ◆ First Solo Tour Connecting 7 Cities According to their agency Belift Lab on the 22nd, ILLIT (Yoona, Minju, Mocha, Wonhee, Iroha) will hold 〈ILLIT LIVE 'PRESS START♥' in SEOUL〉 (hereafter 〈PRESS START〉) at the...
ILLIT,

ILLIT, "The key to this performance is expression.. Please watch ILLIT dance with a blank expression" Q&A released to celebrate comeback

Announcing a new change with the first single 'NOT CUTE ANYMORE'
The group ILLIT has made a comeback with their first single 'NOT CUTE ANYMORE' and released a Q&A. Released on the 24th at 6 PM, ILLIT's (Yoona, Minju, Mocha, Wonhee, Iroha) first single 'NOT CUTE ANYMORE' is an album that contains their ambition to show more than the cute charm they have shown so...
ILLIT, Bold Transformation Preview.. 'NOT CUTE ANYMORE' MV Moving Poster Released

ILLIT, Bold Transformation Preview.. 'NOT CUTE ANYMORE' MV Moving Poster Released

CUTE IS DEAD
The group ILLIT is raising expectations for their comeback by revealing significant hints surrounding their new music video. ILLIT (Yoona, Minju, Mocha, Wonhee, Iroha) released the moving poster for their new song 'NOT CUTE ANYMORE' on the 17th through the HYBE LABELS YouTube channel.