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Search results for "K-Pop marketing"

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...
| James choi
Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Building a model lineup with Kickflip and Hats to Hearts... Accelerating the attraction of multinational tourists from Japan and China
Lotte Duty Free has reappointed the girl group aespa as its global model, significantly strengthening its K-Pop-centered marketing strategy.On the 9th, Lotte Duty Free announced that it has selected aespa as its global model and has built a K-Pop model lineup alongside Kickflip and Hats to Hearts,...
| 김지민
Hana Card:

Hana Card: "Foreigners came to see BTS and spent 55.5 billion won"... a sharp 807% spike in sales at nearby retail districts

Average spending per person: 1.85 million won... Card payments at local businesses around the venue—like convenience stores and cafes—rose as much as 12 times, highlighting K-pop’s economic impact
'BTS ripple effects' 55. 5 billion won, the industrial value of 'K-pop' that shook GoyangThe performance by the group 'BTS' at Goyang Sports Complex Stadium proved that, beyond a simple cultural event, it delivered a massive 'economic ripple effect'.
| James choi
The Movie Studios That Had More Fun Than Anyone on April Fools’ Day

The Movie Studios That Had More Fun Than Anyone on April Fools’ Day

April arrived before the spring breeze even had a chance to blow in. If you look at it purely from the film industry’s point of view, April 1st is a pretty bleak day. But it’s also the day when “April Fools’ Day”—a festival of pranks and lies—makes it easy to find things to laugh about.
| Seongchan Eol
HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

Following Japan, the U.S., and Latin America, HYBE’s “multi-home, multi-genre” strategy lands in India In-person auditions in 10 major Indian cities…Major global partners join in, including Samsung and Nongshim With an average age of 28 and a 1.4-billion-strong population, HYBE is expected to create a new super IP by combining vast potential with K-pop methodologies
After applying its “K-pop methodology” to local markets in Japan, the United States, and Latin America, HYBE is now rolling out its efforts in India as it moves full steam ahead to discover and nurture the next generation of global stars.
| Seongchan Eol

"The Value of Art is Not a Number"... Timothée Chalamet, the Arrogant 'Braggart' Sparks a Global Uprising in the Art World?

During a discussion in Texas, he stated, "I don't want to save ballet or opera that no one cares about"... The Butterfly Effect Spreads Criticism of Chalamet's 'Soul-less Respect' as New York Met and London Royal Opera say, "Look at the sweat behind the stage" With the Academy Awards approaching on the 16th, the path to Best Actor is in 'Emergency'... Conan O'Brien's sharp criticism is expected to come to light.
Timothée Chalamet has ignited a massive firestorm of anger in the global art community with a careless remark. As he was being discussed as a strong contender for Best Actor at the upcoming 98th Academy Awards, he faced a major crisis due to his own words.
| Yangsimoh

"The World of Fairies Returns"... 'A Court of Thorns and Roses' Volume 6, Set to Release on October 27, Excites Global Fandom

Sarah J. Maas "Preparing Surprising News of Volume 7 Along with New Volume 6" Expected Official Drop on October 27, 2026... Tension Rises Amid Silence from Bloomsbury Publishing A Myth of 38 Million Copies Sold Worldwide... Will the Protagonist of This New Work Be 'Elain' or 'Lucien'?
The leading figure in the global romantic fantasy craze, Sarah J. Maas's representative series 'A Court of Thorns and Roses ' Volume 6 has a confirmed release date, stirring excitement among readers worldwide. ◆ [Rumors and Reports] 'D-Day' on October 27, 2026. . .
| Yangsimoh
Volvo Cars Collaborates with Grammy Winner EJAE to Release New Song 'Time After Time'

Volvo Cars Collaborates with Grammy Winner EJAE to Release New Song 'Time After Time'

EJAE's First Solo Lyrics and Composition... Incorporating 'Car Test' Work Method
Volvo Cars has officially released the new song 'Time After Time' in collaboration with Grammy Award winner EJAE. On the 11th, Volvo Cars announced the release of a new song in collaboration with EJAE (35), the first K-pop artist to win a Grammy Award, who is both a singer and songwriter.
| 김지민
‘Oseisa’ Syndrome Returns… Surpassing 30,000 in Just 6 Days After Re-release, Achieving a Cumulative 1.25 Million

‘Oseisa’ Syndrome Returns… Surpassing 30,000 in Just 6 Days After Re-release, Achieving a Cumulative 1.25 Million

The Power of Japan's Top-Ranked Romance Since the 2000s… The Return of the ‘Life Movie’ Captivating GEN-Z
Established as a new classic in Japanese romance films, 〈Even If This Love Disappears from the World Tonight〉 (hereafter ‘Oseisa’) is once again painting the theaters pink with its re-release. Since its re-release on January 28, it has attracted an additional 30,000 viewers in just 6 days,...
| Chua-young
Seventeen Mingyu, Selected as the ‘SNICKERS®’ Asia Ambassador for Two Consecutive Years

Seventeen Mingyu, Selected as the ‘SNICKERS®’ Asia Ambassador for Two Consecutive Years

Launching the 2026 ‘ACTIVE LIFESTYLE’ Campaign… Official Sponsor Participation in the SeungkwanXMingyu Live Party
Mingyu, a member of the group Seventeen , has proven his exceptional global influence by being selected as the Asia Ambassador for the global chocolate bar brand SNICKERS® for two consecutive years.MARS Asia has reappointed Mingyu as the Asia Ambassador and announced the launch of the new campaign...
| Chua-young