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'P Nation's Newcomer' BabyDONTCry Selected as Body Fantasy Model... Rising as a Blue Chip in Advertising

'P Nation's Newcomer' BabyDONTCry Selected as Body Fantasy Model... Rising as a Blue Chip in Advertising

"The Coexistence of Purity and Confidence"... Chosen as the Face of Life Fragrance Body Care Brand
The rookie girl group BabyDONTCry is solidifying its position as a trending rookie, receiving love calls from the advertising industry less than a year after their debut.On the 19th, their agency P Nation announced that BabyDONTCry (Lee Hyun, Kumi, Mia, Benny) has been selected as the official...
| Seongchan Eol
STAYC Yoon Selected as Model for Short Drama Platform ‘Lezhin Snack’

STAYC Yoon Selected as Model for Short Drama Platform ‘Lezhin Snack’

From Advertising to Acting Challenges: An ‘All-Rounder’ Journey... Starring in Original Drama ‘Loving Death’
Group STAYC member Yoon has been selected as the official advertising model for the short drama platform ‘Lezhin Snack’, continuing her trend of success in 2026. Lezhin Entertainment officially announced the launch of the global short drama platform Lezhin Snack on the morning of the 4th, releasing...
| Chua-young
IU Ranked First in Advertising Model Preference for 2026, Surpassing Kim Yuna and Yoo Jae-suk

IU Ranked First in Advertising Model Preference for 2026, Surpassing Kim Yuna and Yoo Jae-suk

Kobaco Consumer Survey Results Show Overwhelming 1st Place with 9.1% Support Rate
Singer and actress IU has ranked first in consumer advertising model preference in the ‘2026 Korea Trend Survey’ conducted by the Korea Broadcast Advertising Corporation . This survey was conducted with 3,019 adults nationwide, and IU topped the list, surpassing the eternal ‘Figure Queen’ Kim Yuna...
| Chua-young
Visuals Perfect for Bright Sunshine... Lee Jun-young Selected as Model for Dining Brand

Visuals Perfect for Bright Sunshine... Lee Jun-young Selected as Model for Dining Brand

Meeting the Public as the Face of Shabule Garden
Lee Jun-young has appeared in a premium dining brand advertisement with his bright visuals.The dining brand Shabule Garden revealed a photoshoot along with the news of the new model selection on November 10. The photoshoot features actor Lee Jun-young, who will be working as the model for Shabule...
| Seongchan Eol
[Exclusive Interview] K-dessert variety, this time! A meet-up with the five muses of “Bite Me Sweet” ④ Bae Min-gi

[Exclusive Interview] K-dessert variety, this time! A meet-up with the five muses of “Bite Me Sweet” ④ Bae Min-gi

〈Bamis〉 is a K-dessert variety show where five well-known Korean rising male celebrities pair up with five celebrated master pâtissiers to form five two-person duos and create K-desserts.
Coming this April is 〈Bite me Sweet〉 , a K-dessert reality variety program that will be released worldwide across Asia and the Middle East, including Korea (Platform: Wavve) via (Platform: Viu). 〈Bite me Sweet〉 is a competitive survival format in which celebrated pâtissiers from across Southeast...
| Chua-young
Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Building a model lineup with Kickflip and Hats to Hearts... Accelerating the attraction of multinational tourists from Japan and China
Lotte Duty Free has reappointed the girl group aespa as its global model, significantly strengthening its K-Pop-centered marketing strategy.On the 9th, Lotte Duty Free announced that it has selected aespa as its global model and has built a K-Pop model lineup alongside Kickflip and Hats to Hearts,...
| 김지민
'Grammy' Received by KATSEYE, Now It's 'Super Bowl'... Selected as the Star of 1.45 Billion Won Advertisement

'Grammy' Received by KATSEYE, Now It's 'Super Bowl'... Selected as the Star of 1.45 Billion Won Advertisement

On the 9th, 'State Farm' advertisement will air during the Super Bowl broadcast... Collaborating with actress Hailee Steinfeld and others
The girl group KATSEYE from Hive Universal continues its unstoppable momentum as it has been selected as the advertisement model for the Super Bowl, the largest sports and pop culture event in North America, following its performance at the 68th Grammy Awards.
| Seongchan Eol
Cha Eun-woo Apologizes for Tax Evasion Allegations with '20 Billion Won Penalty'...

Cha Eun-woo Apologizes for Tax Evasion Allegations with '20 Billion Won Penalty'... "Not a Desperate Enlistment"

National Tax Service Notifies of Record-Breaking Penalty... Allegations of Tax Evasion Through Mother's Agency
Cha Eun-woo, who is facing tax evasion allegations, has posted an apology. On January 22, singer and actor Cha Eun-woo was notified by the National Tax Service of a penalty exceeding 2 billion won for tax evasion.
| Seongchan Eol
[Joo Sung-cheol's Locker] Ahn Sung-ki is Born, I am Ahn Sung-ki

[Joo Sung-cheol's Locker] Ahn Sung-ki is Born, I am Ahn Sung-ki

I get attached to objects in movies. I deeply ponder why the director, cinematographer, art director, or actor placed that object in front of the camera. 'Joo Sung-cheol's Locker' is a record of the objects in movies that have lightly stepped on my eyes.
I cannot help but talk about actor Ahn Sung-ki, so I ask for your understanding once again, and this series is also 'Joo Sung-cheol's Character Locker.' There is a record that can prove how much love he has received for a long time, which can be said to be the origin of the expression 'national...
| Joo Seong-cheol
'Modern Family'·'The Karate Kid' Helen Siff Passes Away at 88

'Modern Family'·'The Karate Kid' Helen Siff Passes Away at 88

Passed away on December 18 due to surgical complications... A 'masterful supporting actress' who shone in over 70 works for 50 years. "A talent that made even small roles memorable"... Daughter says, "Her greatest role was being a mother." Debuted in a Subaru commercial and continued to shine until 'High Desert'... A true professional who upheld Hollywood.
From the cashier in 'The Karate Kid' to the comic relief in 'Modern Family', veteran actress Helen Siff has passed away at the age of 88, having played a strong supporting role in Hollywood for half a century.According to reports from The Hollywood Reporter and other outlets on the 23rd , Helen...
| Yangsimoh