‘Summer Melon’ Summer Campaign, Revealing Summer Playlist Featuring Seventeen and NCT WISH!

Melon adds vitality to the hot summer days with music through the summer campaign ‘Summer Melon’. Kakao Entertainment's music platform Melon presents the ‘Summer Melon’ campaign again this year to welcome summer. Following last year's great love, this year it returns with even cooler content and various events to enrich listeners' summer.

This campaign will run until the end of August, starting with Seventeen, followed by NCT WISH, KISS OF LIFE, and a total of 6 artist teams will sequentially unveil exclusive summer content on Melon. The playlist ‘What Do Artists Listen To?’ aimed at the peak vacation season, along with exclusive cuts and various events will be showcased through Melon Magazine.

The first participant is Seventeen, celebrating their 10th anniversary. In the ‘Summer Melon’ episode featuring Seventeen released on the 22nd of last month, the playlist ‘Seventeen's Mood Play: Summer’ highlighted their journey so far. In addition, exclusive cuts for each member and a signed Polaroid giveaway event have been added, garnering a hot response from fans. Seventeen's playlist includes a total of 26 songs such as ‘Left & Right’ supporting youth, ‘Holiday’ conveying the excitement of summer vacation with a tropical mood, and the impressive new song ‘THUNDER’ with refreshing whistle sounds. You can fully experience Seventeen's unique summer vibe that is both refreshing and intense. The signed Polaroid giveaway event for Seventeen will be conducted through the magazine until August 5. After surpassing 4,000 comments in just one day of release, it has now exceeded 6,000, receiving enthusiastic responses from fans.

The content of the second participant, NCT WISH, was released on the 29th of last month. NCT WISH, with a refreshing image perfectly suited for summer, is a group that has received great love with songs like their debut track ‘WISH’, ‘Songbird’, ‘Steady’, ‘Miracle’, and ‘poppop’ that contain bright and radiant energy. In this campaign, they presented a playlist curated by the members themselves with the theme of ‘Refreshing Summer’. It includes not only songs from the NCT sub-group but also tracks from SM's representative artists like TVXQ!, Taeyeon, SHINee, EXO, Joy, and Doyoung, as well as international artists like One Direction and Frank Ocean, conveying a diverse summer vibe. Additionally, in NCT WISH's exclusive cuts, members shared their summer daily lives captured by themselves, and a unit signed Polaroid giveaway event is also ongoing.

The content of KISS OF LIFE, which will be released next, is scheduled to open on August 1 in the afternoon. A playlist themed ‘Summer Vacation’ recommended by the artist, along with exclusive cuts and a photo card giveaway event, is prepared to heighten fans' expectations.