Felix Becomes Model for Luxury Beauty Brand.. Hera Selects Stray Kids' Felix as Global Ambassador

Hera Selects Felix as Global Ambassador

Amorepacific's contemporary beauty brand Hera has selected Felix from the group Stray Kids as its new global ambassador.

Hera is inspired by the dynamic beauty of Seoul, reinterpreting it in various ways and spreading the values and culture of urban elegance in everyday life.

Felix's Charm Aligning with 'Seoulista'

Felix, who has been selected as the brand's new ambassador, is a global top artist known for his deep tone and unique performances, characterized by his distinctive style and sensuous atmosphere. His bold yet elegant multifaceted charm aligns well with Hera's persona of 'Seoulista', leading to his selection as a global ambassador.

Beginning of Collaboration and Future Plans

Official activities will begin with Hera's new product 'Reflection Skin Glow Line' global campaign launching at the end of August, and in September, they plan to introduce a new lip color 'Brownie Boy' of the Sensual Nude Gloss developed inspired by Felix. Hera aims to expand its brand philosophy and values more broadly and dimensionally in global markets including Japan and Thailand through collaboration with Felix.

A Hera representative stated, "Felix is a global icon that inspires the world with his unique mood and deep energy," adding, "In the future, we will showcase a new interpretation of 'one's own beauty' that Hera pursues, and we plan to carry out various brand activities to resonate with customers worldwide alongside Felix."