Netflix's Most Watched Movie, Now 'K-Pop Demon Hunters'... Can It Surpass 'Squid Game'?

The animation 〈K-Pop Demon Hunters〉 based on K-pop idols and shamanistic beliefs has set a new record for the highest viewership in Netflix's movie category.

According to Netflix's official site 'Tudum' on the 27th, 〈K-Pop Demon Hunters〉 has recorded a cumulative view count of 236 million, placing it at number one in the all-time movie category. This surpasses the previous record holder 〈Red Notice〉 (239 million views) by 5.1 million views.

Released in November 2021, 〈Red Notice〉 is an action thriller film starring Dwayne Johnson and Ryan Reynolds, which has maintained the highest record in Netflix's movie category until now. However, 〈K-Pop Demon Hunters〉 has surpassed it, setting a new milestone.

In the overall content rankings, 〈K-Pop Demon Hunters〉 has also achieved remarkable success. In the overall rankings, including the show category, it ranks third all-time after 〈Squid Game 1〉 (265.2 million) and 〈Wednesday 1〉 (252.1 million).

Netflix compiles popularity rankings based on cumulative view counts over 91 days after content release. Considering that 〈K-Pop Demon Hunters〉 was released on June 20, there is about a three-week additional counting period left, raising the possibility of surpassing other top works.

The popularity of this work continues even in its 10th week of release. Last week (18-24), it maintained the number one spot in the combined English and non-English movie category and ranked first in 32 countries, including the United States, Canada, the United Kingdom, and Norway.

In particular, a special audience-participation 'sing-along' screening was held in U.S. theaters on the 23rd-24th. This screening topped the North American weekend box office, generating buzz in theaters. Netflix subsequently released a sing-along version for home enjoyment.

〈K-Pop Demon Hunters〉 tells the story of the K-pop idol group HuntRix fighting evil spirits and protecting the world with their songs. Industry analysts believe that the creative combination of Korean popular culture and traditional beliefs has attracted global audiences' interest.