First in Domestic OTT... Tving Introduces 'OpenAI ChatGPT Enterprise'

Tving, the leading domestic OTT, has introduced 'OpenAI ChatGPT Enterprise' as the first in the domestic OTT sector for comprehensive AI utilization and business innovation. All employees of Tving can immediately use ChatGPT Enterprise without a separate application process through the company's integrated authentication system (OKTA). Through this, Tving plans to enhance its AI-based work environment and accelerate the digital transformation across the organization.

With this introduction, Tving plans to actively utilize AI in various practical areas such as coding, research, report writing, drafting marketing content, and summarizing trends. In particular, AI will be integrated into content planning and data analysis, which are core to the OTT business, to simultaneously enhance work efficiency and creativity. Additionally, Tving plans to advance tasks tailored to the characteristics of each organization through deep learning-based customized training.

Tving will share excellent examples of AI utilization within the organization and operate programs covering everything from practical applications to advanced usage. This will lead to company-wide innovation beyond repetitive tasks, including strategic planning, creative production, and data-driven decision-making.

A Tving representative stated, "In the rapidly changing OTT industry, agile decision-making and efficient operations are key," and added, "The introduction of this AI enterprise is an important turning point for Tving to leap into an 'AI-first' organization, and it will be a pivotal moment in leading AI-based innovation within the OTT industry."