So Ji-sub X Um Tae-goo's 'Ssg Day' Advertisement Video Becomes a Hot Topic

The movie-like advertisement featuring So Ji-sub and Um Tae-goo is gaining attention.

Recently, the '2025 Ssg Day' advertisement video released by Shinsegae Group has sparked a heated response from netizens. The advertisement features actors So Ji-sub and Um Tae-goo, and as of 10 AM on the 24th, it has surpassed approximately 3.8 million views, gaining significant popularity.

The '2025 Ssg Day' advertisement video is characterized by its tension-filled direction reminiscent of a noir action film. In the video, So Ji-sub plays the agent 'Agent S', while Um Tae-goo portrays his target 'David Huang', engaging in a thrilling chase. While being pursued by 'Agent S', 'David Huang' humorously samples a perfume that is part of the 'Ssg Day' promotion and searches for No Brand's king dumplings. Despite the video being about 6 minutes and 5 seconds long, it has received praise for its charm that makes it difficult for netizens to easily hit the 'skip' button.

This video is an advertisement promoting Shinsegae Group's '2025 Ssg Day', which will be held for a total of 11 days from October 30 (Thursday) to November 9 (Sunday). This Ssg Day will involve 18 major affiliates, including online subsidiaries like Gmarket and SSG.com, as well as offline stores like E-Mart and Shinsegae Department Store.