‘The Moment the Bell Rings’ Asks About Sustainability Amidst Festival Cheers! Focus on the Second Poster

The documentary film 〈The Moment the Bell Rings〉 won the Grand Prize in the Korean Competition section at the 22nd Seoul International Environmental Film Festival and has drawn attention by releasing its second poster ahead of the Winter Olympics to be held early next year, while a Tumblbug sponsorship project is gaining popularity. 〈The Moment the Bell Rings〉 tells the story of the thousand-year-old forest ‘Gariwangsan’ that was destroyed to host the 2018 PyeongChang Winter Olympics. The released second poster features the shadow of a cable car cast over the land that has been developed after trees have been cut down. This evokes the image of an Olympic stadium being built in the Gariwangsan forest, reminding viewers of the devastation caused by the development process and raising questions about it. The Gariwangsan cable car, which emphasizes the duality of nature destruction, hints at the transformation into a tourist site. It visually conveys the stark contrast before and after development, highlighting the seriousness of reckless development, where hundreds of thousands of trees were felled for a global festival. The copy, “In just 3 days of competition, a thousand-year-old forest disappeared,” also stimulates curiosity and prompts the audience to question the sustainability of the glamorous festival, garnering expectations from potential viewers.

〈The Moment the Bell Rings〉 is currently conducting fundraising through a Tumblbug sponsorship project for securing screening venues for its theatrical release, which will last for about a month starting from September 26. The Tumblbug crowdfunding, which continues to resonate with supporters through special preview screenings for sponsors, will run until October 25. In this era of climate emergency, the film 〈The Moment the Bell Rings〉 captures the time of the erased forest behind the glamorous stage that the whole world is excited about and will visit theaters nationwide on November 12, ahead of the 2026 Milan-Cortina Winter Olympics.