'Übermensch' Fireworks Explode in Sync.. 20th Busan Fireworks Festival Concludes Successfully

Fireworks exploded in sync with 'Übermensch'.

The 20th Busan Fireworks Festival, featuring music from G-DRAGON (hereafter GD), concluded successfully on the night of the 15th, beautifully illuminating the night sky over Gwangalli Beach. This year, G-DRAGON's brand power and music particularly drew attention beyond Busan to all of Asia as it adorned the festival's opening.

The main fireworks show kicked off at 7 PM as a special fireworks show enjoyed with G-DRAGON's music. The original track from G-DRAGON's album 'Übermensch' resonated over the night sea of Gwangalli, where 1.17 million people gathered, and approximately 90,000 fireworks burst into the sky, creating a spectacular scene for the festival. Additionally, the 'Hologram Glass' co-developed by Galaxy Corporation and the IP & Tech startup 'SlashbySlash' enhanced the fireworks with vivid and three-dimensional graphics, providing a unique entertainment-tech experience.

Following the APEC summit, interest in urban branding has increased, and G-DRAGON's participation in the music has been seen as a new impetus for the Busan festival, further enhancing the city's appeal.