BLACKPINK X Tamagotchi 'Epic Retro' Collaboration Product Launch

The girl group BLACKPINK and the global toy brand Tamagotchi are collaborating to present a limited edition collaboration product. YG Plus announced on the 18th the launch of the 'BLACKPINK Original Tamagotchi', stating that this project is a result of combining the retro craze with BLACKPINK's global popularity.

Exclusive sale starts on the 23rd, pre-launch edition with high collectible value

The 'BLACKPINK Original Tamagotchi' will be exclusively available through KakaoTalk Gift starting at 2 PM on December 23rd. This product is planned as a pre-launch version of the official lineup 'BLACKPINK X Tamagotchi' that will be officially released in 2026.

YG Plus emphasized its value as a 'collectible item' that combines the retro play culture of the MZ generation with BLACKPINK's iconic image, going beyond just a simple toy.

Fun of 'raising members' captured in black and pink design

The product's exterior reflects the black and pink colors symbolizing BLACKPINK, along with the logo, while maintaining the unique mini oval shape of Tamagotchi to evoke a 90s feel. Users can have a unique experience of 'raising' BLACKPINK members represented as digital characters within the device.

After the pre-teaser release, fans have shown a hot response, saying, "This is a must-have good", and "The retro vibe is spot on", predicting fierce competition for purchases.

Meanwhile, BLACKPINK, currently on their world tour 'DEADLINE', is showcasing their global brand power as they continue their tour through North America and Europe, starting with a performance in Goyang and moving on to Asia.