Lee Chan-hyuk, Movie Debut... Participating in Hyundai Motor's Fantasy Short Film 'The Snow Wishman'

Lee Chan-hyuk appears in Hyundai Motor's 2026 Wish Campaign film 〈The Snow Wishman〉.

Hyundai Motor's 2026 Wish Campaign 〈The Snow Wishman〉 features a snowman, the Snow Wishman (Lee Chan-hyuk), created from the first snow filled with people's wishes, who, along with his robotic dog Spot, fulfills everyone's wishes in this wish movie. Artist Lee Chan-hyuk played the lead role in the film. Additionally, Lee Chan-hyuk participated in the song production for the film's theme 'We Wish'.

The Snow Wishman, played by Lee Chan-hyuk, is a warm character born from the first snow filled with people's wishes, who strives to grant everyone's wishes alongside his robotic companion, Spot. Lee Chan-hyuk will showcase various aspects of his character in 〈The Snow Wishman〉, from naturally interacting with Spot to providing cheerful solutions that turn a boring commute into a sledding adventure, and even fearlessly jumping into dangerous fire scenes, maximizing the immersion of the work.

〈The Snow Wishman〉 will be available for free at Lotte Cinema for 9 days from December 20 (Saturday) to December 28 (Sunday). Movie reservations can be made by downloading free viewing tickets from the event page on the Lotte Cinema website and application. The running time is 11 minutes.