ENHYPEN, 'Vampire Road' Connecting Seoul, Hong Kong, and Tokyo... Unprecedented Global Promotion Launch

The group ENHYPEN will meet fans around the world through a large-scale global event that allows deep immersion in the narrative of their new album.

◆ Engaging with Fans in 3 Asian Cities... 'VAMPIRE IS COMING' According to their agency Belift Lab on the 20th, ENHYPEN (Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, Niki) will hold a fan event titled 'VAMPIRE IS COMING'. This event will be a space for communication where fans can watch and discuss chapter videos from their mini album 'THE SIN : VANISH'. Fans will enjoy four chapter videos ('No Way Back', 'Big Girls Don't Cry', 'Stealer', 'Knife') that sensibly interpret the keyword of the new release, 'Runaway Vampire', and share the emotional lines of the album in depth. The event will start on the 30th in Seoul with about 1,000 fans, followed by Hong Kong on the 31st and Tokyo on February 14, continuing to three major Asian cities. This is a larger scale than the previous promotions for their second full album (Seoul) and mini album (Seoul and Tokyo), proving ENHYPEN's growth as 'immersive storytellers'.

◆ From Seoul to Beijing, Shanghai, and Tokyo... Global Pop-Up Arrives The pop-up store celebrating the album release also boasts an unprecedented scale. The 'ENHYPEN THE SIN : VANISH POP-UP STORE' will start from January 21 to 27 at the Shinsegae Department Store in Gangnam, Seoul, and will tour four major Asian cities including Chaoyang Joy City in Beijing, Times Square in Shanghai, and Tower Records Shibuya in Tokyo. At the pop-up site, fans will not only be able to purchase physical albums and official merchandise but also experience various zones that allow them to feel the concept of the new release through all five senses, providing a special experience for fans.

◆ The Combination of 'Sharp Dance Moves' and 'Poignant Narrative' The mini album 'THE SIN : VANISH', which is at the center of this promotion, contains a poignant story of lovers who break taboos and escape for love in a world where humans and vampires coexist. In particular, the title track 'Knife' expresses the lover's confidence to not back down from any threat with an addictive melody and ENHYPEN's unique 'sharp dance moves', receiving a hot response on global charts.