Cortis Selected as 'Friends of the NBA'... Performance Confirmed for February LA All-Star Game

Group Cortis has joined the official promotional program of the NBA, 'Friends of the NBA', as a new member.

The agency Big Hit Music officially announced on the 18th (local time) that Cortis has been selected as the NBA's promotional partner for the Asia-Pacific region. 'Friends of the NBA' is a collaborative program that the NBA conducts with famous personalities and influencers from various countries to communicate with global fans. Previously, Le Sserafim and ENHYPEN also participated in this program.

Cortis plans to engage in a wide range of activities, including attending NBA regular season games and various official events, and jointly developing fashion items and products in collaboration with the NBA.

Cortis stated, "We pursue music that is not confined to a mold, so we deeply resonate with the creativity and spirit of challenge of the NBA," and added, "We are excited to meet fans through this special collaboration where sports and culture converge.

Wayne Chang, NBA Asia Managing Director, said, "Cortis's joining is a prime example of the powerful synergy between sports and music," and explained, "K-pop shares many values with the NBA in terms of passion, creativity, and global fandom."

Cortis will take the stage as the headliner of the 'NBA Crossover Concert Series' held during NBA All-Star Week at the Los Angeles Convention Center on the 12th of next month.