IU, 'Blueming' Music Video Surpasses 200 Million Views... A Historic Third Achievement

The 'Queen of Music' IU has proven her unwavering global power by creating another music video that has surpassed 200 million views.

◆ Third Following 'Palette' and 'BBIBBI'

On the 2nd, her agency EDAM Entertainment announced that IU's 〈Blueming〉 music video surpassed 200 million views on YouTube at around 7:08 PM on the 1st. With this, 〈Blueming〉 has become IU's third music video to reach 200 million views, following 〈Palette〉 and 〈BBIBBI〉.

◆ Enjoyment Beyond Listening to Watching

Released in November 2019, the title track of her fifth mini album 'Love Poem', 〈Blueming〉, features lyrics that compare the excitement of love to messenger conversations and stands out with its lively synth sound.

The accompanying music video, with its witty direction that resembles exchanging text messages and IU's signature 'blue hair', along with a vibrant color palette, has garnered significant attention. In particular, IU's playful and natural acting maximizes the song's atmosphere, leading to fans' 'Nth viewings' even six years after its release.

◆ The Majesty of the 'YouTube Queen'

Including this record, IU has a total of nine music videos with over 100 million views. 〈Blueming〉 (200 million views), along with 〈Twenty-Three〉, 〈Night Letter〉, 〈Palette〉, 〈BBIBBI〉, 〈Eight〉, 〈Celebrity〉, 〈Lilac〉, and 〈Love Wins All〉, continue to be loved and fill listeners' playlists.

Meanwhile, IU is set to return to the small screen through the new MBC drama 〈21st Century Lady of the Great Army〉, which is scheduled to air in April. Public expectations are focused on her new appearance as an actress following her career as a singer.